ConvertKit

MAY 14, 2019

In this article, we will walk you step-by-step through the process of writing an effective email. While the content you write for an educational email may be different than what you write for a hard-sell email inside your email marketing funnel , each email type will need these five core elements. Preview text.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Stevens & Tate

MARCH 20, 2024

Use the LIFT model: This model helps refine your website’s value proposition by focusing on clarity, reducing user anxiety, minimizing distractions, and adding urgency where appropriate. The post Revitalizing Your Digital Front Door: Key Strategies for a Winning Website Redesign in 2024 appeared first on Stevens & Tate Marketing.

Marketing Websites 82

Marketing Websites Customer Satisfaction Lead Ranking Marketing & Strategy 82

ClickZ

MAY 25, 2023

Some marketers say ChatGPT and its cousin, DALL-E for generating images will create content faster and more accurately than human creators. ChatGPT: finally, a tool just for copywriters… Every other marketing function has tools to help them succeed. 30-second summary: ChatGPT has gone from “What is it?”

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Optinmonster

NOVEMBER 27, 2023

Do you need some stellar copywriting templates to push through writer’s block? As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Our list of copywriting templates and copywriting formulas is subdivided for easy navigation.

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Scoop.it

OCTOBER 7, 2021

Writing web copy is undisputedly challenging for every copywriter in the world. One common problem when writing copy is that copywriters often perceive messages from the perspective of a business rather than customers. After all, that’s the purpose of copywriting. Know your customers.

Marketing Websites 95

Marketing Websites Copywriting Buyer Personas Work Management 95

Anyword

OCTOBER 12, 2021

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. The first rule of LinkedIn ad copywriting is that it must be unique. However, you should still try to create a connection between your other marketing material and your LinkedIn copy. No Recycling.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Urgency This feature plants a sense of time-sensitivity or need in the reader. ” “Stay Ahead of the Curve: Market Insights Await!”

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Optinmonster

SEPTEMBER 30, 2022

Famous copywriter Eugene Schwartz said: “Your headline has one job: to stop your prospect and compel him to read the second sentence of your ad.”. It Should Create Urgency. A sense of urgency in your email subject line can motivate prospects to click on it. Best Email Subject Lines If You Don’t Get Any Response.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out. The Role of PPC in Marketing Strategies. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Brandpoint

JANUARY 30, 2019

As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. A call-to-action (CTA), assists with this process. An easy way to display the urgency, especially for events, is to install a countdown timer on the landing page or form.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 128

Template Email Marketing Blast Campaigns Planning 128

ConvertKit

MAY 28, 2021

You go to your email inbox, and are instantly bombarded by marketing offers, spam, and chain emails from distant relatives. A solid email marketing strategy is one of the best ways to reach those oversaturated minds. Share ecommerce marketing offers on social media. Does this sound familiar? Now think about your customers.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Hubspot

OCTOBER 22, 2013

However, I believe if you take my advice and apply yourself a bit you can make meaningful copywriting contributions to your company’s inbound marketing efforts. Whether you’re performing the role of copywriter, in the classic sense, or creating content such as a blog post , your challenge is to persuade your reader.

Copywriting 28

Copywriting Content Peer-to-peer Urgency Marketing 28

Convert

JANUARY 19, 2022

These brands sit at the top of their categories, enjoying greater market share and sales. Or even during the purchase process. Having multiple clear CTAs is also helpful in the checkout process. Optimize Your Check-out Process for Mobile. Which brand do you think of when you hear “athletic wear?”. Customer Expectations.

Product 52

Product Optimization Tips Paid Search Agency 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. To ensure your firm is making the most of this form of marketing, you need a content marketing strategy.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

accelerate agency

MAY 17, 2022

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. To ensure your firm is making the most of this form of marketing, you need a content marketing strategy.

Long Tail Marketing 52

Long Tail Marketing Marketing Strategy Marketing & Strategy Planning 52

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting? In fact, over 1.2

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Anyword

MARCH 1, 2022

Because of this, marketers can’t afford to let their copywriting go by the wayside. Here are some of the most important copywriting faux pas to avoid in your writing. Makes sense, but a lot of marketers and copywriters fall prey to using too many passive words. But we’re here to help. Writing Unclear Headlines.

Copywriting 97

Copywriting Urgency Marketing Click Rate Opt-out 97

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. With a holistic understanding of buyer intent, your business can improve the lead qualification process and enhance sales conversions. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Huptech Web

JULY 14, 2023

Step 7: Create a Sense of Urgency To encourage immediate action, create a sense of urgency in your product descriptions. Remember, it’s an iterative process, so be open to refining and improving your descriptions based on feedback and data analysis. Here are three excellent examples from the text.

Product 52

Product Tips eCommerce Cross-Selling 52

accelerate agency

NOVEMBER 3, 2020

There’s hardly a more effective way of boosting the traffic a website receives than with good content marketing. Effective content marketing helps establish your brand as an authority in your field. To ensure your firm is making the most of this form of marketing, you need a content marketing strategy.

Long Tail Marketing 52

Long Tail Marketing Marketing & Strategy Marketing Strategy Planning 52

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

ConvertKit

DECEMBER 19, 2018

One area to focus on would be your conversion copywriting. These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. How do you get better at making the sale?

Template 70

Template Top of Funnel Copywriting Open Rate 70

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. While recent trends in content marketing have shifted the needle more towards visual formats such as video and infographics, the written word is still the foundation of most content marketing strategies. What is B2B copywriting?

Copywriting 140

Copywriting Top of Funnel Marketing & Strategy B2B 140

SmartBug Media

JULY 7, 2021

Getting someone to click on a paid ad in Google, Bing, Facebook, or any other paid marketing channel isn’t always easy. When developing a set of paid ads , remember that it’s far from a “set it and forget it” process. Create a sense of urgency. Get creative with your copywriting best practices. Address objections head-on.

Copywriting 116

Copywriting Paid Search Agency Practices Ads 116

Anyword

JANUARY 2, 2022

Marketing and sales are hard work. If your content can reach your target audience and delight the reader while compelling them to move through with your calls-to-action, you have successfully mastered the art of copywriting. It is a crucial part of your marketing strategy and is beneficial to your organization and income.

Copywriting 80

Copywriting Lead Scoring Lead Ranking Urgency Marketing 80

Hubspot

JUNE 25, 2020

As marketers at HubSpot, we’re constantly tasked with driving cross-functional projects towards launch. We’ve had to adapt our meeting structure and technology stack to create highly engaging and productive team meetings to make progress on our marketing campaigns. Up until recently, we had never tried it in our campaign process.

Planning 99

Planning Work Management Marketing Management Hubspot 99

Unbounce

MARCH 30, 2023

That’s true for marketers, too. Businesses are adopting AI marketing tools to help them get better results from their campaigns—often with less effort and lower costs. Some marketers are already using AI to create more customized campaigns. So, what does AI marketing really even mean ? What are some types of AI marketing?

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

ConvertKit

JANUARY 22, 2021

As a marketing expert, he would often refer to a Notion document he’d created for himself—a curated list of mental models, frameworks, and principles with little notes to himself. That sparked the idea: Mental Models for Marketing. The process included minimal promotion. Story #1: Corey Haines. Image via Corey Haines.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Adacado

JULY 4, 2017

marketing and creative departments had to improve collaboration on a more granular level. He wrote that marketers needed to be better at sharing their incredibly nuanced target audience and performance data with creatives. Complexity As programmatic marketing evolves so does its complexity. Habit, prioritization, and complexity.

Advertising Agencies 56

Advertising Agencies Paid Search Agency First-Mover Advantage Urgency Marketing 56

LeanData

AUGUST 3, 2015

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. Content marketing often suffers for one of two reasons: Either there’s too much focus on selling with content, or there’s too much emphasis on attracting audiences without enough content to motivate them to make a purchase decision.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

LeadSquared

JANUARY 30, 2017

This is the classical marketing battle between features and benefits. Let’s take a great example from “The copywriter’s handbook” by Robert W. It it processed way faster than the huge chunk of content that appears on the first version of the landing page. How would you describe this pencil? To conclude.

Landing Pages 52

Landing Pages Optimization Urgency Marketing Banners 52

Outgrow

APRIL 18, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Eddie Shleyner for our monthly podcast – ‘ Marketer of the Month ’! The evolving role of copywriters with AI technology 3. The evolving role of copywriters with AI technology 3. Benefits of teaching while learning to Copywrite 5.

Copywriting 52

Copywriting Marketing & Strategy Marketing Strategy Paid Search Agency 52

Adacado

JULY 4, 2017

marketing and creative departments had to improve collaboration on a more granular level. He wrote that marketers needed to be better at sharing their incredibly nuanced target audience and performance data with creatives. As programmatic marketing evolves so does its complexity. Habit, prioritization, and complexity.

Advertising Agencies 40

Advertising Agencies Paid Search Agency First-Mover Advantage Urgency Marketing 40