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Six Paths to Better Copywriting and Digital Content

Webbiquity

Clarity and process are vital for keeping costs in line when working with a professional. Providing a clear description of the content desired and establishing a clear process for requesting, reviewing, and approving content avoids wasted time in “wheel spinning” and back-and-forth communications.

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10 advanced social media copywriting best practices

Sprout Social

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. My colleague wasn’t convinced. There’s more than philosophy at stake. Objectives.

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Top 9 AI Copywriting Tools to Consider in 2024 (as Seen by a Copywriter)

Bannersnack

14 minutes read When ChatGPT took the world by storm in 2022, most writers already (kind of) knew about AI copywriting tools. It’s no secret that OpenAI had been pushing natural language processing (NLP) technologies for years. What changed, however, is that the hype finally went mainstream.

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6 Tips for Building A Strong Copywriting Portfolio

Anyword

Copywriters and content writers spend hours brainstorming, writing, editing, and perfecting their work. After this time-confusing, yet rewarding process, we want our work to be appreciated and viewed by the right people. Enter: your copywriting portfolio. What is a Copywriting Portfolio & What Are The Benefits?

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SEO Copywriting: The Complete Guide via @sejournal, @JuliaEMcCoy

Search Engine Journal

Search engine optimization copywriting is a step-by-step process. This guide takes you through each phase of SEO copywriting. The post SEO Copywriting: The Complete Guide appeared first on Search Engine Journal.

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YouTube Copywriting – Tips & Tricks

Anyword

There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Creating a good headline is really a specialty, and that’s why many marketers spend half their copywriting time on it. The description field in YouTube is another area where good copywriting counts.