Anyword

JANUARY 25, 2022

Quality copywriting is by no means one-size-fits-all. Copywriters and marketers have a number of different tools and copywriting formulas to help get the creative ball rolling. But there’s one formula that’s especially useful for content creators: The BAB copywriting framework. Bring emotion into that problem.

Copywriting 104

Copywriting AIDA Urgency Marketing Tactics 104

Anyword

APRIL 21, 2022

AI will continue to make massive strides in the fields of health care, education, transportation, and other industries, but what does this mean for the future of marketing and copywriting? So, what skills will marketers and copywriters need to focus on in order to make the most out of this evolving AI technology? 1) Creativity.

Marketing AI 92

Marketing AI Copywriting Cost Per Click Click Rate 92

Sharpspring

DECEMBER 20, 2022

The value of copywriting is not to be underestimated. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more. On the other hand, poor copywriting discourages users from sticking around. McAfee Tested.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

Hubspot

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. Copywriting demands creativity, inspiration, and hard work — and it can be difficult to find all three, day-in and day-out. At HubSpot, we know the struggle.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Anyword

JUNE 17, 2022

Writing great copy takes a bit of prep work, which is why we recommend you consider these factors before letting your creative juices run wild: Who is your audience? There are a lot of different copywriting tactics you can use for your ads, but before even deciding which ones to use, you need to determine who is going to see your ad.

Copywriting 96

Copywriting Paid Search Agency Ads Optimization 96

Velocity Partners

JULY 20, 2023

And without fail, it reignites the debate over creative vs. performance marketing. While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Conceptually creative ads aren’t being coy. But today, ads need creative and strategy. They get invested.

Creativity 63

Creativity Campaigns Advertising Agencies Copywriting 63

SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Marketing AI 104

Marketing AI Copywriting Creativity CAN-SPAM 104

Convert

JANUARY 16, 2023

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. And while good copy starts with hiring good direct response copywriters, it’s also the biggest stumbling block. There’s no universally recognized board that certifies copywriters or a singular path to greatness.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Anyword

FEBRUARY 1, 2023

As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Whether you’re a copywriter, blogger, or content creator, you know that coming up with fresh and exciting ideas isn’t always easy. A key part of the editing process is cutting extra fluff from your writing.

Process 98

Process Copywriting Content Blogger 98

Anyword

JANUARY 26, 2022

Well-crafted words can influence most people in the buyer’s decision-making process. That is where UX copywriting comes into play. While UX copywriting started as a niche profession, it has now made its way into the world of copywriting, advertising, and marketing. What is UX Copywriting?

Copywriting 40

Copywriting Customer Satisfaction Conversion Rate User-Generated Content 40

Conductor

JANUARY 13, 2021

The most crucial part of the content creation process is promoting that content and having it found by your target audience. That is why SEO shouldn’t just have a place at the content creation table; it should be embedded into the entire process. Take the following steps to establish a repeatable process for success.

SEO 93

SEO Process Copywriting Lead Scoring 93

Anyword

JANUARY 26, 2022

That is why social media copywriting is an important aspect of every marketing and advertising strategy in use. Social media copywriting helps write a copy that is concise, to the point, and accurate, while also compelling your target audience to know more, take action, and visit a page or make a purchase.

Copywriting 40

Copywriting Social Media Media Customer Satisfaction 40

Vidyard

OCTOBER 20, 2015

Me, a copywriter…well, I’m a cashew… …Roasted, a bit sweet, high in fat. The relationship between copywriters and designers is often considered…let’s just say “challenging”. The truth is, copywriters and designers are two sides of the same coin. Raj, one of our graphic designers, is a walnut.

Copywriting 50

Copywriting Creativity Design Work Management 50

DivvyHQ

MAY 23, 2022

Depending on your role within your content operation, you might find yourself responsible for writing a fair amount of creative briefs to aid in collaboration with your writers and subject matter experts. To make this process as effective as possible, it doesn't hurt to have some guidelines and best practices infused in your brain.

Creativity 103

Creativity Guidelines Practices Process 103

Act-On

OCTOBER 11, 2023

Do you rely on a sales team to handhold prospects through a lengthy buying process? For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team. Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

ClearVoice

OCTOBER 26, 2020

Well, that was the goal… For any professional who has worked inside an agency, he or she has likely witnessed a similar power struggle between the art director and copywriters. How has the creative marketing agency triumvirate evolved with time? The evolution of the creative agency triumvirate. Click To Tweet.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Ad Agencies Creativity 59

Martech

JANUARY 25, 2024

Creative of One. With the marketer, through genAI, controlling audience building, content and creative (including copywriting) campaigns can get to market faster. Business email address Subscribe Processing. CX tailored to individuals rather than audiences. Content tailored to individuals. Faster Campaigns. Get MarTech!

Marketing AI 117

Marketing AI Copywriting Vendors User-Generated Content 117

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization.

Marketing AI 123

Marketing AI Content Marketing Enterprise Management Planning 123

DivvyHQ

APRIL 25, 2023

In our latest post from guest contributor Tom Siani, he explores the three key skills needed for success: intelligence, creativity, and tech-savviness. Learn how to assess yourself as a good content writer, and discover the importance of each skill in the content creation process.

Creativity 81

Creativity Content Process Copywriting 81

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. The campaign creation process in most organizations can take at least 6-8 weeks to argue about the right strategy, copy and creative.

Marketing AI 133

Marketing AI Paid Search Agency Work Management Marketing Management 133

Marketing Insider Group

JULY 15, 2021

More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas. That’s how you clawed your way up from junior copywriter to copy chief – and eventually to CMO, right?

Business 316

Business CMO Copywriting Creativity 316

Convince & Convert

NOVEMBER 10, 2014

It’s the way your creativity in your content compels them. The Creative Gene. We all have the creative gene that resides inside of us. This is the first step in the creative to compelling process. Don’t allow yourself to fall into the bad habits that some creative people allow themselves to fall into.

Creativity 168

Creativity Content Blogger Copywriting 168

Martech

SEPTEMBER 27, 2023

So it’s like back in the day when I was a copywriter, I remember struggling sometimes to communicate my idea with my creative director. The idea I had in my mind was difficult to share in a good way with my creative director. I can see many marketers thinking, “Hey, I don’t have to pay for a copywriter.

Marketing AI 126

Marketing AI Copywriting Paid Search Agency Advertising Agencies 126

Circle Studio

JUNE 11, 2020

In this age of smartphones, where everyone can act as a videographer, it’s easy to see why the process may appear to be a simple one. While to content consumers, the video process may seem like a simple one, B2B marketers know it’s an extensive process that requires a lot of thought and preparation. Next is the writing process.

Process 88

Process Video Marketing Budget Programs Lock-In 88

SmartBug Media

APRIL 25, 2023

With AI-powered copywriting tools becoming increasingly prevalent, businesses are exploring new ways to leverage this technology to streamline their content creation processes and improve messaging consistency. With AI-powered copywriting tools, businesses can generate personalized messages based on consumer data at scale.

Marketing AI 52

Marketing AI Copywriting Content User-Generated Content 52

Buffer

MARCH 18, 2019

While we don’t typically associate the art of copywriting with social media captions , the two are deeply intertwined. From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. – Pete Docter.

Copywriting 77

Copywriting Urgency Marketing Social Media Storytelling 77

Webbiquity

FEBRUARY 11, 2011

In this guest post, Patrick Schwerdtfeger outlines the “Motivating Sales Sequence&# sales process and how it relates to copy writing, starting with getting their attention (“The opening sentences need to jolt your readers to attention.&# ) and concluding with a call to action (“Be specific.

Copywriting 100

Copywriting Tips Digg Copyright 100

Anyword

APRIL 6, 2022

Basically put, AI-powered writing assistants support a copywriter in the performance of their tasks. Note: It is the writer who has created the copy, and the program that provides creative input. The process of suggestion continues whenever the writer inserts text, and so the AI writing assistant works alongside the copywriter.

Marketing AI 92

Marketing AI Copywriting Paid Search Agency Landing Pages 92

Webbiquity

NOVEMBER 17, 2022

Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. It also involves tweaking design and copywriting to make offers more appealing. It also involves tweaking design and copywriting to make offers more appealing. And it’s an ongoing process.

Landing Pages 208

Landing Pages Optimization Conversion Rate Lead Scoring 208

Convince & Convert

JANUARY 8, 2016

It’s our fourth annual copywriting contest, and the MarketingExperiments blog has partnered with Convince & Convert for this year’s copywriting challenge. Process-Oriented: Not having to rely on advertisers or corporate funding allows Consumer Reports (CR) to deliver honest reporting. Plus, you’re creative folks.

Copywriting 88

Copywriting Clickthrough Marketing Report Advertising Agencies 88

Litmus

JANUARY 24, 2024

This month, we’re chatting with Najmah Salam —designer, copywriter, strategist, and former teenage graffiti artist. Your skills and consultancy service run the gamut from design to copywriting and public speaking. I love the process of taking information from a brief and turning it into something tangible.

Communities 90

Communities Copywriting Peer-to-peer Consulting 90

Convince & Convert

FEBRUARY 21, 2024

For example, your Customer Service team can use AI tools to quickly gather information and troubleshoot customer issues, but having a process defined for them will help mitigate potential issues while maintaining accuracy and high quality support. Overreliance on ChatGPT for any copywriting or communication is simply a bad practice.

Training 155

Training Lead Ranking Phishing Paid Search Agency 155

Martech

FEBRUARY 8, 2023

Dig deeper: AI in marketing: 7 areas where it shines and struggles AI is okay — and it’s just getting started Over the past year, we’ve seen glimpses of how AI could impact our creative profession and marketing world. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future.

Marketing AI 122

Marketing AI Advertising Agencies Ethics Copywriting 122

Litmus

JULY 22, 2019

It’s building a bulletproof process! . It’s easy to underestimate the power of process. Sure, “process optimization” doesn’t sound all that exciting. A watertight email process keeps projects moving quickly, helps keep stakeholders in the loop, and ensures high-quality output. Mistakes happen. We are all human, after all.

Process 57

Process Work Management Copywriting Marketing Management 57

Marketing 261

DECEMBER 28, 2020

Instilling a design brief process can make or break a design project. A creative design brief template is a simple yet effective tool in any brand’s arsenal. Access your free template >> The Creative Brief Template and Why It’s Valuable. Ask about their process early on. Marketers, be warned!

Template 62

Template Design Creativity Deliverability 62

Anyword

SEPTEMBER 19, 2023

More than just copywriting, Performance Writing represents a new constellation of skills that will prove to be essential for success in the post-AI marketing reality. “Anyword has vastly improved my sense of what high-performing copy looks like, and the components I can use to improve my copywriting.”

Copywriting 52

Copywriting Video Marketing Work Management Marketing Management 52

Hubspot

MARCH 6, 2019

You can gain access to all of these applications— along with other creative tools — by becoming an Adobe Creative Cloud user. So, what is Adobe Creative Cloud? But first, it’s important to note Adobe Creative Cloud is a detailed and complex software that is frequently updated with new features. Adobe Rush. Media Encoder.

Creativity 72

Creativity Enterprise Management Work Management Mobile Advertising 72