Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? While these tools can save valuable time and free up professionals to focus on more critical tasks, there are potential consequences that marketers should consider. AI-generated content often produces content that mimics existing materials on the internet.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. And they’ve been around since long before the Internet. Is there any such thing as a free meme? FuckJerry was a meme juggernaut.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Biznology

OCTOBER 3, 2012

Before that, Nicolas got his MBA and worked in the software industry doing technical marketing, mostly in the open source/Linux space. So, we have a technologist/marketer turned IP attorney that I was pleased be able to interview on the newest form of negative SEO or Google Bowling–illegal using copyright law against your competitors.

Copyright 80

Copyright DMCA Google Act-On 80

ClearVoice

MARCH 31, 2023

Understanding AI content marketing Artificial intelligence simulates human intelligence processes. AIs like ChaptGPT and Google’s Bard access a universe of information from the internet. And yes, with this information (and internet research), the system can create a helpful and informative blog post.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement.

Marketing AI 100

Marketing AI Enterprise Management Work Management Marketing Management 100

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Image created with DALL-E 5 ways Salesforce will continue to use generative AI in content marketing in 2024 1.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 121

Marketing AI Enterprise Management Paid Search Agency Work Management 121

Martech

JULY 14, 2023

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor.

Marketing AI 84

Marketing AI Practices Tools Copyright 84

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

SmartBrief - Marketing

MAY 8, 2024

It’s easier than ever for consumers to swiftly gather and protest against companies, especially on the internet. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Planning 90

Planning Effectiveness Public Relations Copyright 90

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later). Unlike you and I, AI generators have read the entire internet.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

SmartBug Media

JANUARY 5, 2024

The ’90s brought the proliferation of the internet. We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? Will Marketing Be Replaced by AI?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

B2B Memes

NOVEMBER 8, 2010

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen. For the most part, the Internet blithely overlooks such transgressions.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

Salesforce Marketing Cloud

MAY 12, 2023

While these tools can help from marketing to customer service to data insights, business leaders have posed concerns about AI’s potential impact and dangers on society and some are calling for generative AI regulations. What your company can do now Review generative AI products on the market and see what makes sense for your business.

Marketing AI 52

Marketing AI Generation Copyright Business 52

ClickZ

FEBRUARY 4, 2020

This is where voice technology has emerged on the scene for marketing with convenience and reinvention of the user experience. In today’s era of universal digitalization, marketers are working hard to reach the internet audience. What are some other cases for using voice technology in marketing?

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Convince & Convert

JULY 20, 2015

highlight to tweet) Ryan answers legal questions related to social media marketing a lot of the time, as marketing is the biggest intersection of business, consumer, and regulation. Social Media Could Change Copyright Law. Copyright and piracy issues have come to the front and center in social media.”Technologies

Social Media 146

Social Media Media Copyright Skype 146

seo.co

JANUARY 18, 2021

9 black hat content marketing tactics to avoid. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. of the market share for search engines. 9 black hat content marketing tactics to avoid. The consequences of using shady content marketing tactics are severe.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Salesforce Marketing Cloud

MAY 2, 2024

Opening up untapped data better grounds the pre-trained LLM Today’s public-facing LLMs, like GPT-4 (which powers ChatGPT, a pre-trained model), are trained on a vast range of sources across the internet. Sure, it may be useful enough to help craft basic, impersonal sales emails or pop up a quick marketing campaign.

Training 98

Training Lead Ranking Paid Search Agency Business 98

Buffer

NOVEMBER 21, 2018

Nearly every image created in the last 30 years is still protected by copyright—a protection that gives virtually every author the exclusive right to use or reproduce their work. Related: If you are interested in learning how to pick and use such images, you might like our complete guide to using stock images in your marketing.).

Terms and Conditions 111

Terms and Conditions Copyright Domain Social Media 111

Biznology

AUGUST 21, 2019

Copyrights. Copyrights can protect the entire content that can be found on your website, including the source code that holds everything in place. Lucky for you, the creator of said content automatically own the copyright rights. However, through certain copyright offices and registrations, you can gain some extra protection.

Marketing Websites 49

Marketing Websites Copyright Internet Marketing Validation 49

Scoop.it

OCTOBER 20, 2020

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. The sheer volume of content that’s being created and published online is enough to overwhelm the billions of users who access the internet on a regular basis. What is Content Curation? What Content Curation is Not.

Curation 76

Curation Ethics Copyright Content 76

Biznology

JANUARY 16, 2015

Here are 9 ways to refresh your digital marketing for 2015. Change the copyright to 2015. Reputation check – Review media clips and search engine results to understand what is being said about you and your business across the Internet. No digital marketer wants to send newsletters to the wrong target buyers. Social media.

Planning 80

Planning Copyright Copywriting Internet Marketing 80

Navigate the Channel

SEPTEMBER 25, 2023

You’ll also use that domain name as part of your marketing efforts across multiple campaigns. A complete list of available TLDs can be found on the Internet Assigned Numbers Authority. Before you start the process of building your site and creating marketing materials, do your research. Should I avoid off-beat TLDs?

Domain 65

Domain Tips Work Management Copyright 65

Hubspot

JUNE 10, 2013

As a result, we usually either purchase stock photos or use images sourced from sites like Flickr licensed under Creative Commons, which is a nonprofit offering easy-to-use copyright licenses that make it easy for people to give permission for others to share and use their creative work. The Problems With Copyright Law and the Web.

Copyright 28

Copyright Training Creativity Internet Marketing 28

Valasys

JULY 25, 2023

Whether you want to develop a long-form article, short story, novel, or marketing copy, you don’t need to take hours for that purpose. Writers sometimes spend hours on the internet, exploring multiple websites and searching for great content ideas. AI-language models can improve the content and adjust language and tone.

Lead Ranking 52

Lead Ranking Generation Lead Scoring Content 52

FunnelEnvy

JANUARY 22, 2024

In the early days of the internet, Google won the search engine wars against companies like AltaVista by developing more sophisticated algorithms rather than solely focusing on keyword matching. The company is already responding to marketers about what generative AI means for content, SEO, and website traffic optimization.

Generation 62

Generation High Quality Lead Guidelines Top of Funnel 62

Martech

JULY 20, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here’s a tip for you.

Marketing Management 108

Marketing Management Account Based Marketing Paid Search Agency ABM 108

Tiecas

NOVEMBER 10, 2023

I will provide actionable insights to help you elevate your online presence and beat the competition by using proven SEO strategies based on my experience and industrial marketing expertise. A skilled manufacturing content marketer with editing expertise should carefully review and enhance the content to ensure a human touch.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Circle Studio

NOVEMBER 21, 2018

However, many marketers and company executives feel like they are hearing a foreign language when website designers and developers begin meeting with them. Web Terms Marketers Need to Know. Conversion – When a user takes a specific desired action related to online marketing and lead generation.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74

US Data Corporation

SEPTEMBER 19, 2019

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. When it comes to advertising, Text messaging is probably one of the most undervalued approaches in the world of marketing. The Legality of SMS Text Marketing. SMS is an acronym for short service message. Advantages.

SMS 40

SMS Planning Mobile Advertising Opt-out 40

Magisto

SEPTEMBER 24, 2020

DYK: We have a FREE social media marketing calendar ? Take a look at the important dates that the internet is sure to be buzzing about below. All of our tracks are commercially licensed, so you can avoid any copyright issues on social. Fall Dates You Need to Know. Yes, you heard that right. The best part? Fall Hashtags.

Template 91

Template Content Copyright Buzz 91

US Data Corporation

SEPTEMBER 19, 2019

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. When it comes to advertising, Text messaging is probably one of the most undervalued approaches in the world of marketing. The Legality of SMS Text Marketing. SMS is an acronym for short service message. We’re not sure.

SMS 40

SMS Planning Opt-out Mobile Advertising 40

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

ConvertKit

DECEMBER 4, 2019

Many podcast hosts do not monetize their podcasts and instead either create content as a hobby or as a marketing vehicle for their business. It conjures up those internet stories you read about with terrifying and threatening letters from lawyers, costly rebrands and monetary judgments. What is copyright law? Legalese alert!

Paid Content 55

Paid Content Privacy Policies Terms and Conditions Copyright 55

AccuData

JUNE 14, 2021

Alternatively, using a smart device such as a phone will provide the reader with quick access to the internet. Although the tutor will usually reduce the penalties, each successful attempt to copyright infringement ends up costing the education of the minor.

Copyright 40

Copyright Marketing Proposals Paper Guidelines 40

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100