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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Do you trust generative AI to help you with tasks at work? The good : Corpus data captures a diverse snapshot of writing styles and subject matter, helping models understand different writing styles. The bad: Scraped data may include copyrighted or trademarked material. This is at the heart of lawsuits against OpenAI and Nvidia.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Have a creator or business account ( Government, Politician and Political Party Accounts (GPPPAs) are not eligible to use Promote.)

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How to craft an effective AI use policy for marketing

Sprout Social

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

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What does the future hold for genAI? The Gartner Hype Cycle

Martech

A: This is around where we can see real adoption, not just among a select number of enterprises, which will probably be done a lot quicker, but amongst all the levels of organizations — predominantly in the form of packaged applications. The other relates to copyright. A: Yes, they are part of the thinking. How can humans keep up?

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Guidelines for Responsible Content Creation with Generative AI

Contently

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. So how is AI being governed? Who monitors the output of generative AI?

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization. Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. What are AI ethics?

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The Responsible Approach to Generative AI

Content Standard

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. The same holds true today.