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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. To avoid using these tools in any capacity is like choosing to work with one hand tied behind your back. Humans can.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. Wikipedia, where anyone can write and edit an entry, is a major data source. Do you trust generative AI to help you with tasks at work? As the name implies, there’s a lot of it.

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How to optimize your email content for conversions

Scoop.it

That brings us to the question: How can you optimize your email content and drive conversions? The key to conversions is getting your emails opened. To help you create a killer email copy, we are here with 5 tips that Wikipedia won’t tell you about. To make curating content a breeze, use a tool like Scoop.it Wrapping Up.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. Get a quick introduction to cognitive biases from Wikipedia.

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Higher conversions and more loyal clientele will follow. To that end, use the latest martech tools to understand what content is gaining traction with your target audience. So, avoid linking to Wikipedia, which uses anonymous posters and updates. Keep Your Eyes and Ears Open Journalists are always looking for a good story.

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ELI5: brand combination searches

Kevin Indig

Cannibalization tools. To see the number of pages fighting for one query and understand if you are losing the conversions here.  For content, positive engagement can be soft/hard conversions, time on page or scroll depth (for more depth: How the best companies measure content quality ).   Positions.   Countries.

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What is a keyword ontology?

Biznology

You can only build a keyword ontology if you have a keyword tool, such as Moz Keyword Explorer , BrightEdge , Conductor Searchlight , or SearchMetrics. Each of these tools has keyword research as a component. The other reason to build your keyword ontology outside of your search tool is taxonomy. I will leave that review to you.

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