Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. By asking for the share you are starting the conversation. So how do you get your audience to engage and share? This is passive sharing.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Sword and the Script | B2B

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>>

Marketing Automation Services 79

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 79

SmartBrief - Marketing

MARCH 7, 2024

Marketers may be missing out on important brand conversations by not leveraging dark social media activity to their advantage. Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. One area marketers can’t dismiss is dark social media activity.

Social Media 116

Social Media Social Marketing Peer-to-peer Media 116

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 198

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 198

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 82

Communities Peer-to-peer Thought Leadership Webinar Metrics 82

Seismic

FEBRUARY 6, 2024

It assesses and tracks KPIs related to revenue, conversion rates, and deal volume. Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC). Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. Let’s dive in.

Peer-to-peer 113

Peer-to-peer Customer Satisfaction Conversion Rate Training 113

Square 2 Marketing

FEBRUARY 9, 2024

Conversion takes more than demonstrated product quality or expertise, or even quantifiable results. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers.

Case Study 81

Case Study Case Studies Studies Peer-to-peer 81

Zoominfo

JANUARY 27, 2019

In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. Keep reading! What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

SmartBrief - Marketing

FEBRUARY 26, 2024

Newsletters are highly effective in moving interested parties (mid-funnel) to conversion (bottom of funnel), over time. Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. That is a 40x ROI. That is a 40x ROI.

Top of Funnel 121

Top of Funnel Newsletter Planning Peer-to-peer 121

Zoominfo

AUGUST 22, 2018

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. The truth is, there are many reasons why your landing pages may be suffering from low conversion rates. For five or more links, conversions dropped even lower to 10.5%.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Zoominfo

OCTOBER 16, 2019

For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Likely there are many reasons why your landing pages may be suffering from low conversion rates. What is a Good Landing Page Conversion Rate? Glad you asked. Nice and simple.

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Content Standard

MAY 6, 2024

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. As organizations tighten budgets and headcount, marketers tend to experience those downstream impacts as longer sales cycles and lower conversion rates. Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience?

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 337

Case Studies Case Study Impressions Studies 337

Marketing Insider Group

DECEMBER 20, 2022

Content marketing ties into each area of lead generation because it not only provides your team with a landing page of resources to reference in emails and conversations with potential customers, but also offers a way for your audience to find you organically. The whole point of lead generation is to generate leads that close!

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

NuSpark Consulting

MAY 21, 2018

Driving conversions is all about how your customers’ perceive your business. Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips.

Landing Pages 133

Landing Pages Conversion Rate Peer-to-peer Conversion 133

Webbiquity

NOVEMBER 8, 2022

Our peers’ choices impact our decisions and actions, according to social proof research. Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. Image credit: Karsten Winegeart on Unsplash. Similarity.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Drew Neisser

FEBRUARY 9, 2024

Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness. Interested in being part of the conversation?

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. Additionally, the lack of experience and knowledge in modeling the right behaviors makes it more complicated.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. “We Mecs’ team began working with conversational analytics platform Netbase Quid in 2018.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

seo.co

OCTOBER 6, 2021

Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. This often represents a huge loss in potential conversions. Coloration is also significant, especially when you look at the actual button users click when completing the conversion action. Coloration.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Retargeting is usually a good example of a conversion channel.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Salesforce Marketing Cloud

MAY 9, 2024

You can get started by checking out Einstein Copilot, the conversational AI assistant for CRM. Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster. Now is the time to explore how AI and data will transform applications and the way you build them.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Zoominfo

APRIL 19, 2023

Sales teams are also leveraging AI-driven tools, like conversation intelligence , in new ways to optimize the coaching process and improve performance. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. What is Sales Coaching?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Content Standard

NOVEMBER 2, 2023

Second, social channels were disrupting the status quo with reviews and peer-to-peer recommendations that consumers trusted more than brand ads. Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 100

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. We know growing businesses are far more likely to be optimizing (using advanced technologies for things like automation and personalization) than their stagnating peers. This is a big problem.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 121

Enterprise Management Marketing Management RFI RFP 121

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 110

CMO Peer-to-peer Work Management Fulfillment 110

Heinz Marketing

DECEMBER 14, 2023

Don’t Miss Another Incredible Conversation: We support our clients’ ongoing work in demand generation and revenue responsible marketing by hosting our HM Inner Circle each month connecting you with today’s top B2B minds, innovators, authors, and more. We can’t give it all away, but here are some highlights below.

Peer-to-peer 124

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 124

Content4Demand

APRIL 25, 2023

Although tracking conversion rates is a priority, we’re also regularly taking a deeper look into amplification metrics with our clients. Tracking how often a content piece is shared among colleagues and peers is a key metric that sheds light on how engaging your content is to your ideal audience.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?

Peer-to-peer 200

Peer-to-peer Budget Programs Content Class 200

Content4Demand

JULY 2, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Nominations Open. ET on July 16, 2021. Back to Connecting. Remember in-person events?

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Martech

APRIL 25, 2024

Conversely, Statista data shows baby boomers report lower-than-average ad recall on music portals and streaming services: further evidence to support the use of traditional broadcast in your marketing mix. So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values?

Television marketing 129

Television marketing Planning Paid Search Agency Peer-to-peer 129

Buffer

OCTOBER 9, 2018

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. SocialChat lets your customers start conversations with you on your website, and continue them privately, right where they feel comfortable, via Messenger and Twitter DMs.

Peer-to-peer 96

Peer-to-peer Conversion Marketing Websites Gartner 96