Huptech Web

AUGUST 11, 2023

How does it Affect Conversions? Choose Keywords that Lead to Higher Conversion Rates Wrapping Up Introduction You’ve worked hard for hours to make a beautiful website that shows the world what you have to offer. SEO keywords are phrases users search for when they use search engines like Google, Bing, or Yahoo.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Marketing Insider Group

JANUARY 2, 2024

Lower competition for highly specialized keywords allows businesses to attain higher visibility among a more relevant audience, thus maximizing the chances of conversion. Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. Backlinks are a huge authority signal for Google.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

SmartBug Media

FEBRUARY 19, 2020

Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material. Don’t worry — we’re here to help you out.

Trends 276

Trends Marketing AI Lead Ranking Lead Scoring 276

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. The post Google Cloud announces general availability of Retail Search appeared first on MarTech. Why we care.

Google 96

Google Long Tail Marketing Merchandising Click Rate 96

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Crafting Conversational Content One of the fundamental shifts brought about by voice search is how people interact with search engines.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

Navigate the Channel

SEPTEMBER 7, 2023

With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies. Google’s Algorithm Updates Google’s continuous refinement of its algorithms represents a pivotal chapter in the history of SEO.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. So, does the Google BERT update impact your SEO?

Google 125

Google Long Tail Marketing Keywords FAQ 125

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. Google will react accordingly. First, we saw the switch to mobile-first indexing.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. Google defines zero search volume as a status given to keywords with very little or no search history. Ranking for high volume search terms , while great for conversions, is much more difficult.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

BOP Design

JULY 20, 2021

Long-Tail Keywords. Oftentimes, long-tail keywords correlate with stronger buying intent. Long-tail keywords are keywords that contain more words in the search query. Test on Google Ads. It is also much easier to measure Google Ads because you can see the exact search query that drove a conversion.

Keywords 118

Keywords Intent Buy SEO 118

DAGMAR Marketing

JUNE 16, 2023

One of the most exciting developments in this space is the emergence of ChatGPT , a language-based AI system that can interact with users in a conversational manner. A question we’ve received a few times has been, “ is ChatGPT Useful for Google PPC Campaigns? Identify long-tail keywords that may be easier to rank for.

PPC 52

PPC Marketing AI Google Campaigns 52

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. Re-optimize with long tail keywords to drive organic traffic.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

NuSpark Consulting

MARCH 5, 2017

The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Supercharge long-tail keywords. Long tail keywords will have much less traffic; but your clicks should be of better quality, and that means better conversion rates.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. Use Conversational Keywords. Voice searches tend to be more conversational in nature, while text-based searches are usually short. Make Your Content Conversational.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

Spiralytics

AUGUST 31, 2023

Through keyword research, you can identify niche topics or long-tail keyword ideas that have lower competition but still attract a significant amount of search volume and are highly relevant to your target audience. READ: How Long Does It Take To Get To The First Page Of Google 2.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

ClearVoice

JANUARY 8, 2024

No clicks, no conversions. That’s why practices like keyword stuffing have fallen by the wayside (in fact, keyword stuffing will likely tank your ranking if you use it) in favor of creating quality content that incorporates short-tail and long-tail keywords in a meaningful, organic way. That’s where keywords come in.

Keywords 52

Keywords Long Tail Marketing High Quality Lead Work Management 52

seo.co

FEBRUARY 10, 2020

How much time does it really take to reach rank one in Google search? Google is a complex search engine, with an algorithm even experienced experts don’t fully understand, and different tactics yield different results. This can be intimidating for a business eager to see quick results. And is it worth the time and effort?

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Webbiquity

MARCH 30, 2021

Personalization not only enhances the prospect’s experience but also helps you attract more leads and positively impact the conversion rate. Conversational marketing via the use of live chat will be on the rise in 2021. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. We know that Google can change how it values content at the drop of a hat, which could temporarily throw your short-term SEO plans into a tailspin.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Bluetext

APRIL 2, 2024

With the rising popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search has become more than just a trend—it’s now a necessity. Target Long-Tail Keywords: Long-tail keywords are longer, more specific phrases that typically have lower search volumes but higher conversion rates.

Search Marketing 30

Search Marketing Long Tail Marketing Optimization FAQ 30

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Ranking 105

seo.co

OCTOBER 6, 2021

In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. The longer you wait to fix the problem, the more it’ll cost you in exposure, traffic, and conversions. Ranking #1 on Google takes time. There’s even a name for it: The Google Sandbox.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

Contently

MARCH 14, 2023

Find the Sweet Spot Between Content and Context Google and other search engines reward original content. How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled. Prioritize Long-Tail Keywords. This is also a great place to store long-tail keywords.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Blue Flame Thinking

FEBRUARY 15, 2019

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. If you don’t make an image handy, Google might find a competitor’s image to run with your snippet. But, don’t resort to keyword stuffing.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Brightedge

JANUARY 25, 2024

In 2021, Google implemented its Page Experience Update , aiming to factor in Core Web Vitals—key metrics for a quality user experience—into its page ranking criteria. Some may attribute it to more effective SEO strategies, while others might point to Google's Page Experience update, which rewards pages that offer a better user experience.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There’s a lot that goes into B2B conversion optimization, and it’s easy to miss a few things. I don’t blame them, of course.

Optimization 111

Optimization Conversion Practices Lead Ranking 111

Optinmonster

DECEMBER 20, 2023

Two places to find these are Google Analytics and Google Search Console. If you have linked a Google Search Console account to your Google Analytics account, then while you’re in Analytics, go to Reports » Search Console » Queries. Let’s chat about long-tail keywords. How to conduct a SERP analysis?

Keywords 92

Keywords Paid Content SEO Lead Ranking 92

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

seo.co

NOVEMBER 12, 2020

Fix your PPC ad campaigns to improve your conversions and conversion rates. Are your conversion rates consistently rising over time ? If you’re not consistently increasing sales, conversions, or boosting brand awareness, your advertising dollars aren’t working hard enough for you. Struggling to get results?

PPC 72

PPC Paid Search Agency Cost Per Click Cost per Acquisition 72

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. Are searchers even looking for long form content on this topic?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries.

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65