Martech

APRIL 18, 2024

Instead of creating a list of hundreds of AI marketing tools that may (or may not) be around in a few months, I hope to arm you with the foundational knowledge to select AI tools strategically well into the future. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Anyword

APRIL 22, 2024

Integrations: The Gateway to Enhanced Marketing Efficiency Anyword’s ability to integrate with leading marketing platforms is one of its core strengths. Anyword Analytics: Navigating the Data Deluge Central to Anyword’s platform is its robust analytics feature , which acts as a command center for marketers.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. They want an experience.

Acquisitions 106

Acquisitions Personalization Work Management CMS Development 106

Martech

MARCH 7, 2024

Speaking of guardrails, the most popular AI image generators need stronger ones. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Martech

APRIL 17, 2024

The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes. You also gain a broader perspective.

Enterprise Management 123

Enterprise Management Marketing Automation Services Work Management Marketing Management 123

Convince & Convert

APRIL 25, 2024

When NetLine introduced INTENTIVE last summer, we instantly had unrivaled visibility into a platform providing real-time, buyer-level intent data, capturing billions of intent-rich data points to discern genuine purchase readiness among B2B buyers. AI: Just as Hot as Allen Iverson Alright, this one needs a bit of context.

B2B 105

B2B Case Study Case Studies Content 105

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. It’s a far cry from where we’ve been.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. AI has become a key ingredient to the modern sales strategy. AI has become a key ingredient to the modern sales strategy. This is not a call to hand everything over to the algorithms.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Martech

MARCH 21, 2024

However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. How will AI streamline your operations?

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. AI capabilities. Why we care. Get MarTech!

SMS 110

SMS Marketing Automation Services Forecasting User-Generated Content 110

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Marketing AI 128

Marketing AI Hubspot Lock-In Marketing Management 128

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Marketing AI 145

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 145

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. 25% are gearing up to jump on board.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Martech

DECEMBER 14, 2023

Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Why we care.

Marketing AI 110

Marketing AI Business Paid Search Agency Marketing Management 110

Martech

DECEMBER 21, 2023

AI is here to help! You can personalize it yourself or let the AI surprise you! Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture.

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms. What is B2B content marketing?

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Salesforce Marketing Cloud

MARCH 7, 2024

How can AI help you improve your email segmentation efforts? Getting it right means more conversions and ultimately, a more satisfied customer base. Email segmentation is about having a meaningful conversation with each member of your audience. Level up with this lesson on Trailhead, Salesforce’s free online learning platform.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Anyword

APRIL 10, 2024

This is where “Talking Points,” a new feature within Anyword’s AI writing platform, comes in. Talking Points is a data-driven messaging bank built directly within Anyword’s platform that leverages data from your existing marketing channels. What are Talking Points? Ready to write high-performing copy?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. Now, here are this week’s new AI-powered martech products, features and enhancements. ChatGPT is great for a lot of things, but it won’t win you the search engine wars.

Paid Search Agency 112

Paid Search Agency Planning Touchpoints Mobile Advertising 112

Martech

NOVEMBER 2, 2023

What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). If the E.U.

Marketing AI 108

Marketing AI Paid Search Agency Enterprise Management Gartner 108

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. It is important to choose marketing platforms that are easy to manage and structured around open, secure connections. Marketers may need to give partners access to data, and an open platform facilitates this collaboration.

Marketing AI 116

Marketing AI Marketing Automation Services Work Management Marketing Management 116

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy? How will AI work with our existing platform? How will we know AI will target customers the way we want?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Why isn’t it helping?

Marketing AI 119

Marketing AI Paid Search Agency Aggregators Forecasting 119

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. Many of the same rules of conversational interaction still apply.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Now, with Dream Quest 2023, you can catch up on all the announcements from Dreamforce, including how to get hands-on with the latest AI and automation innovations!

CRM 122

CRM Ethics Communities Automation 122

Martech

DECEMBER 28, 2023

Many of those features were infusions of AI into existing applications. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. Each of those areas is being impacted by the incredible pace of change brought about by AI. The consumer profiles were generated by ChatGPT.

Work Management 110

Work Management Marketing Automation Services Marketing Management Marketing AI 110

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Gartner 114

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2% in the U.K.

Paid Search Agency 127

Paid Search Agency Domain Gartner Barriers 127

Salesforce Marketing Cloud

MARCH 19, 2024

To tackle this challenge, the company turned to a novel solution: generative AI. By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Here’s why: An AI model is only as good as what it’s taught.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Anyword

APRIL 25, 2024

These conversations offer invaluable insights into customer pain points, success stories, and genuine feedback. Our AI platform is designed to help you connect with your audience through our brand voice and target audience features. With AI poised to add between $1.4 This is where Anyword shines.

Buzz 52

Buzz CMO Outreach Linkedin 52