Writing on the Web

NOVEMBER 25, 2015

As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. Authors Dan and Chip Heath, in Switch: How to Change Things When Change is Hard , mention research about emotional words. Of 24 common words for feelings, only 6 of them are positive. Clearly bad is stronger than good.

Content 100

Content Blogger Positioning Business Blogging 100

Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. CM is content.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Click here for information over on my site, Content for Coaches.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

APRIL 11, 2012

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can learn to use more emotion in our content marketing. Content Marketing Tips: Get Your Stories Straight.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

MARCH 30, 2016

Is your blog content compelling? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). Since then, I’ve expanded with other content options, like ghost blogging and e-books. Compelling words: “You,” (Your Name), “Free”, “Because” and “Instantly.”. A ssets (free).

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. Depending on the type of the business, content might also be expected to be awe-inspiring. Fresh writers offer fresh words. No pressure, of course.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. They wouldn’t have found me without my having published a ton of content online, and written a few things they agreed with. Compelling. Entertaining.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Even if the Internet changes at lightening speed, the writing basics for content remain the same.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Review for bolded words and insert subheadings where needed. Helps to read it out loud. Formatting.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

SEPTEMBER 25, 2013

In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. Joe is known as the godfather of content marketing as he has been a long-time promoter of quality content for marketing purposes.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? A man says approximately 2,000 words a day, a woman 7,000. Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Authors Dan and Chip Heath, in Switch: How to Change Things When Change is Hard , mention research about emotional words. Attractive Content: Speak to the brains.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 17, 2011

alt=" Writing Compelling Content: What Drives Your Readers?" />. width="93" height="110" /> In a recent blog post, Compelling Content: What Are Your Readers’ Hot Buttons? , we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues. 4 Keys to Creating Compelling Content.

Work Management 100

Work Management Content Marketing Management Case Study 100

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

SEPTEMBER 20, 2011

How do you write compelling content that attracts and engages readers? First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Use emotional words and phrases, and think about triggering their hot buttons.

Trigger Marketing 100

Trigger Marketing Content Buy Service 100

Writing on the Web

OCTOBER 4, 2010

How do you write engaging content ? How do you create quality content that pulls in interested readers? I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. In other words, make it clear what your higher purpose is. Tweet This!

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. Tweet This!

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency. Tweet This!

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 3, 2010

How do you write compelling content that attracts and engages readers? This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Related posts: Compelling Content: What Are Readers’ Hot Buttons?

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Good stuff.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 2, 2010

Instead, they could have edited out a few words to make it a little calmer, in my opinion. Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

NOVEMBER 3, 2010

Do what all the smart and savvy bloggers and content marketers do: use Scribe. Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. It’s easy to see how your content can be improved, without being an expert in search marketing. I hope this is clear.

Search Marketing 100

Search Marketing Optimization Content Marketing Blogger 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. Attractive Content: Speak to the brains.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Lists (much like this one) are great for both SEO and content purposes. Embrace the list. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. 10 Ways to Make Content More Engaging.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. They can’t really “size you up&# with just words on a screen. Related posts: 12 Steps to Creating Web-Savvy Content for Marketing.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Or to illustrate any other type of web content, such as web pages or sales letter pages?

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Content creation, whether for speeches, classes, articles, or web pages, should produce a clear message to influence people. You’re supposed to build your content around this intention.

Process 100

Process Ning Digg Content 100

Writing on the Web

JUNE 4, 2010

My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. All sorts of content on the web must be published in order to get found, get known and get clients. This blog is currently ranked #5 in the Top42 Content Marketing Blogs. Do they need branding services? A copywriter?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

FEBRUARY 12, 2014

When people use a lot of verbal expressions in online content, however, their readers have to work harder to understand the message. Words that are easy to mix up and when to use contractions are a few that I often see. Mixing up words can be a common issue. Younger people, in particular, like to write like they talk.

Rules 100

Rules Small Business Marketing Business Blogging Press 100

Writing on the Web

FEBRUARY 28, 2014

Nobody wants to read an expert ebook if your words are wearing a three-piece suit and a tightly buttoned shirt and tie. When you write words to impress, you don’t write well. Take off the tie, relax and write as authentically as possible using words any high school student can understand. You don’t impress.

Impressions 100

Impressions Education Consulting Content Marketing 100

Writing on the Web

OCTOBER 30, 2013

Have you done a Google search lately that has video content that you can’t resist checking out? Visual content is processed 60,000 times faster than the written word. You can more easily explain the value of your business services in pictures than words. I love video. You know what else I love? Animated videos!

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

SEPTEMBER 6, 2016

Or, do they get distracted by too many words, images or stuff, so they flee? Use the body of the email to introduce the newsletter, and include the entire content in a clickable link document or webpage so the email is only 2-3 paragraphs long. Make it easy to find content on your blog. Is it easy to read? Create a template.

Newsletter 100

Newsletter Design RSS Template 100

Writing on the Web

AUGUST 21, 2014

They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. Create shareable content – Don’t be a bore. Think jazzy, vivid wording; avoid hype, yet do not understate. Avoid non-assertive words, rather, go for earth shattering. You can too. A great headline.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

FEBRUARY 10, 2014

Hyperlinks – at least one per 120 words so that posts are identifiable to search engines. The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. An email subscription sign up button such as an RSS icon. A good blog post title that makes me want to read the full post. They’ll love you for it.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100