Digital B2B Marketing

DECEMBER 2, 2011

Content Marketing 1. Flooded with content, audiences will turn to recognized sources. B2B marketers will use video as a way for subject matter experts to more easily create content. In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. Social Media 5.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

AUGUST 25, 2011

Discussions of mobile marketing quickly turn to apps, mobile sites and how to make content mobile-friendly. Even when embraced, this response is eerily similar to early websites , which extended brochures to the web by merely converting to HTML and adding hyperlinks. How do we need to adapt this content for a full size monitor?

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Create Content For Your Audience Create content that addresses your audience’s priorities, problems and solutions, using the language they use. Describe your content accurately in titles, headlines and links. and GetCurata can bring content you find onto your site. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Create Content For Your Audience Create content that addresses your audience’s priorities, problems and solutions, using the language they use. Describe your content accurately in titles, headlines and links. and GetCurata can bring content you find onto your site. Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

MAY 28, 2013

Third party cookie rules don’t consider who actually runs a website. Dynamic Content Triggers Will Misfire. Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. The Simple Solution.

Microsite 100

Microsite B2B Marketing Domain B2B 100

Digital B2B Marketing

MAY 1, 2012

You are creating great content and your website delivers a great experience with a strong conversion rate. Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Traditional B2B marketers face a challenge.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. For the sake of this post, lead generation programs refer to publisher programs that promote your content and capture registration. Buyer beware.

Lead Generation 100

Lead Generation Advertisements Advertising Lead Scoring 100

Digital B2B Marketing

AUGUST 23, 2012

What if your objective is to deliver highly engaged leads to sales, but your persona indicates that sizable segments of your audience are not likely to engage with marketing content or even to register. Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

AUGUST 16, 2012

Source: What Makes Someone Leave A Website? Just Desperate for Content Coming up with ideas for content is a challenge, but that is no excuse for actually moving ahead with a content idea that simply adds to the content clutter we are all already facing.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

MAY 17, 2012

There is no assessment of the quality of the content used in the promotions. Here is a particularly aggressive quote from one company’s website: We use your content and our database of over 20 million business contacts to manufacture marketing qualified leads for your business. The work is turning contacts into real leads.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

JULY 11, 2013

Of those, more than 50% often come through your website and branded search traffic, not from any specific marketing campaign! PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. The Lead Generation Opportunity Gap. I call this the opportunity gap.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

OCTOBER 6, 2011

It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your offers. In addition, some B2B publishers are considering selling data about content consumption on their properties.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. The problem is, you only see how people respond to your content and your offers. In addition, some B2B publishers are considering selling data about content consumption on their properties.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

JANUARY 24, 2013

If your corporate blog is just promoting your company and your service, you probably need a new website before thinking about a blog again. See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. It Smells Like Marketing Let’s face it, no one wants to be marketed too. ‘Nuff said.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

JUNE 26, 2012

Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? ” To one marketer, that might mean more time spent on their website.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

JANUARY 5, 2012

On websites, they are improving information architecture to make the content, information and products they offer easier to find. Our refusal to be content. Mark’s opportunity, and the opportunity for every marketer, is to become one of the few that we, the audience, turn to.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

MAY 27, 2011

Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals. With applications like Posterous, WordPress and Blogger available for iPhone and Android, content creators are now creating on their mobile devices.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

FEBRUARY 4, 2012

Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” However QuinStreet may be a newer name.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

NOVEMBER 21, 2013

How many website visits? But in social media, most traffic will come from other people sharing your content. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

OCTOBER 31, 2012

Websites are Dead. Quick, call it dead! Write an article about how social media is killing advertising! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead. Newspapers are Dead. Agencies are Dead. Media companies are Dead. Did TV kill radio? After more than 50 years, radio is still here.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Social Media 100

Digital B2B Marketing

APRIL 26, 2012

According to research from the Content Marketing Institute , B2B marketers are now spending 26% of their budget on content marketing. What happens when someone downloads or accesses some of the highest value and most in-depth content marketers are offering? This practice should not stop at your website.

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

JUNE 3, 2014

The fine print: we will send you weekly emails with more content you didn’t ask for. In B2B marketing and many high-ticket B2C categories, this is the way content marketing often works today. Transactional Content Marketing. The result isn’t the content marketing you hear preached from the content marketing pulpits.

Content Marketing 100

Content Marketing Ad Exchange Webcast Banner Ads 100

Digital B2B Marketing

NOVEMBER 7, 2013

Here is a screenshot showing 11 favorites of Tweets that include my account in just 5 hours, mostly Tweets of the same piece of content. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients. The Content Marketing Update is a weekly email with the latest in content marketing news and articles.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JANUARY 20, 2014

Yes, B2B marketers are doing a few things well when it comes to using data: B2B marketers are increasingly adopting marketing automation and using past behavior to deliver more relevant content. What about all of the first time visitors to your website? Create a natural and relevant experience for new website visitors.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

Digital B2B Marketing

FEBRUARY 5, 2013

For example, what if you optimized your website content based on the average time spent on site? Marketers need their message to resonate with a significant portion of the audience. Focusing on an average value is often inappropriate for the majority of your audience.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

FEBRUARY 25, 2013

Alternatively, do you have great content available on landing pages but you don’t link to it from your homepage or elsewhere in your site? If your website cannot handle mobile traffic, then you are not actually presenting your audience with a single integrated experience. You Are Still Ignoring Mobile.

Landing Pages 100

Landing Pages Mobile Advertising Touchpoints Mobile Marketing 100

Digital B2B Marketing

MARCH 28, 2011

The statistic circulating through Twitter (by the way, being shared between connections on Twitter, but I won’t belabor the point) is that 50% of all content consumed on Twitter is generated by only 20,000 users. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Sound impressive?

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

FEBRUARY 27, 2013

Here is more info on finding your content sweet spot. Begin sharing content that is relevant to your selected area of focus through each of Jamie’s relevant profiles. Create Short Form Content. This content should reference the current thought leaders you identified as well as your own research projects where possible.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. The best deep content tends to slow, or even pause, social sharing, but afterwards it normally winds back up.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MAY 9, 2012

But chances are they aren’t looking at your site, email or content on their smartphone. Participants from B2Bchat reported mobile traffic of up to 27%, with most between 10% and 20%, all on B2B websites. If you have ROI tools, videos or content in flash, they will need to be updated to serve mobile audiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. A large pumpkin plant can cover more than 400 square feet. Your social media program shouldn’t be confined to its own corner, however big the corner is.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

JUNE 5, 2012

Your opinion of creative, media or content is a distraction. For example: Landing Page Testing: Google Website Optimizer , Unbounce. Do your watching and reading habits influence the publishers you advertise with? The Problem: Your Perspective You are not selling to yourself.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Answer 2) Go to the website. Metric 2) Number of people who went to the website.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100