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The ethics of AI-powered marketing technology

Martech

With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers.

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How to Write a Change of Commission Letter (with Example)

Salesforce Marketing Cloud

But when you aren’t transparent about change with your team, rumors can damage morale. What to include in a change of commission letter Change of commission letter example Motivate your team with transparent incentive pay Discover the power of automating commissions with Salesforce Spiff, and easily create incentive programs that scale.

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Corporate Responsibility in the Age of Content and Social Media

Contently

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. So how can interested brands use content to engender trust, and what can they do not to lose it? The ad was out of step with the Black Friday content I’d been seeing—it appeared to be a protest message. .

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How to Get More Conversions with BOFU Content

ClearVoice

This guide will explore BOFU content and the best practices to implement. TOFU vs. BOFU Top-of-the-funnel content is the first stage of the customer journey. TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information. Image source: Termly.io

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Choosing an Event Tech Vendor? Look for Transparency

Attendify

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. Now transparency’s a vague term, so let’s boil it down a bit. How to gauge vendor transparency. Finally, look for a company that offers multiple pricing options with distinct terms.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

These contracts transform your informal conversations into official business partnerships with clear terms. A social media influencer contract or an influencer agreement is a legal document that outlines the terms and conditions of a partnership between a brand and an influencer.

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The Complete Guide to B2B Pricing

Marketing Insider Group

First, a used sedan that’s a few years old, has some wear and tear, but is in great driving condition. Some kids might be at the front of the line right now because their growth spurt arrived earlier, but long-term their height will fall right in the middle. Consider this: A man is getting ready to buy a new car. Where to Go Next.

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