Writing on the Web

JULY 30, 2010

Here’s a quick video I’m using to promote Suzanne Bird-Harris’ fabulous WordPress Sales Page Template.I Related posts: Rant: The Problem with Formatting Sales Pages. Create WordPress Sales Pages: Learn how this week. Video Content Marketing: Learn how to create video. Tweet This!

Video Marketing 100

Video Marketing Digg Landing Pages Buzz 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? So I wrote the sales copy, added a few graphics, and hit publish. The last thing you want to do on a sales/landing page is distract readers from your copy. It turns out my VA was already using Suzanne’s WP Sales Page product! It looked crappy.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. This is what’s called the KLT factor.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. So, now what? technologies to reach the 2.0

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

MARCH 27, 2013

Content should be focused on readers, not you and your business. Then follow up with building trusting relationships with your readers that lead to sales. Quality Content: To quote Copyblogger : “Deliver great content.Then keep delivering great content, but in a strategic and focused way.” What do you think?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JULY 12, 2010

(Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Don’t like the way hard-selling marketers format long sales letters.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff. Photo: freedigitalphotos.net ).

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

JUNE 26, 2015

It makes the difference between converting a reader to a client and influencing a sale or not. Why is social proof so important when writing on the web? This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. What sealed the deal?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

SEPTEMBER 24, 2011

The rules haven’t changed, but it’s surprising how many people start writing web content without regard for the basics. Content marketing is a buzz word not just because marketing people like new buzzes. Even if the Internet changes at lightening speed, the writing basics for content remain the same.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

JANUARY 4, 2012

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. Here’s a final note in my blog post series about writing good content on the Web that gets results. 5 Content Marketing Questions: #3 What’s Possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

DECEMBER 26, 2012

“ Content is king. Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. One of the biggest problems with content is finding someone to write it.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Related posts: Edit Your Content: A Checklist of 12 Things Not to Miss.

Wikipedia 100

Wikipedia Content Keywords SEO 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Stumble upon something good? Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. A Super Bonus: How to add duplicate video content to your channel without it being rejected (a tip YouTube doesn’t want you to know about!). Related posts: Content Marketing with Videos: Free Webinar.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 25, 2010

Content marketing, even with a strategy and a plan , has a lot of decision points along the way. And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ?

Digg 100

Digg Content Buzz Landing Pages 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Related posts: 3 Easy Tips to Target Readers with Your Content. How to Make Content More Engaging: 10 Tips.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Writing content for the Web is different. Contact you for more information?

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

JULY 8, 2010

My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. I don’t reach significantly large numbers to be able to say half of all people using the Web to publish content are dissatisfied. One-third said yes, but still needs improvement.

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Or to illustrate any other type of web content, such as web pages or sales letter pages?

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

OCTOBER 21, 2015

If so, your blog is a means of indirect sales. A quick review: When I speak of earning money directly from a blog , I am referring to methods such as advertising on your blog, sponsorship on your blog, sale of products or services on your blog, or selling your blog. Content is key , of course. Indirectly.

Blogger 100

Blogger Business Blogging Webinar Metrics Consulting 100

Writing on the Web

AUGUST 2, 2011

(Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Don’t like the way hard-sell marketers format long sales letters.

Landing Pages 100

Landing Pages Advertorials Webcast Thought Leadership 100

Writing on the Web

AUGUST 26, 2015

And as a thank-you to all my content marketing blog clients (shout out to all my new and renewing content subscribers who took advantage of our sale last week), I want to share it with you all. Content: Edit for quality, write a good headline. You can simply click the link above to access this free document.).

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Writing on the Web

NOVEMBER 20, 2013

How else can busy professionals maintain quality content and frequent publishing schedules? How can you consistently publish on your professional business blog and never have to worry about coming up with ideas, researching facts and stats, and writing compelling, quality content that solves problems for your readers?

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

JUNE 5, 2013

Guest blogging isn’t for sales – usually guest blogging relationships are NOT geared towards direct sales. This is something that you and the host blogger should discuss before you begin a relationship – how much of a sales feel would they like for your posts to have (or not have)? Business Blog: 4 Reasons to NOT Write Your Own.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

JANUARY 10, 2014

Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Source: R.R. Reports from Amazon. What do you think?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? He’s just about ready to start offering products and services for sale. Use Client Comments in Your Content Marketing. Authenticity.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

AUGUST 7, 2013

And sometimes, the post is published free, but the blog owner gets a commission for any referral sales. Bringing in new topics that are still related to your typical blog content can draw in people who might not ordinarily find your blog. The blog publisher can negotiate how much to charge for sponsored posts. Pros: Money!

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

NOVEMBER 2, 2010

Take advantage of the sale that’s going on. But you can’t take advantage of the sale without the promo code on this page here… Get Scribe Promo Code. You’ve got to optimize your reader-focused content (so the search engines know what you’re writing about). Relevant Content: Search Engine Bread Crumbs.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

DECEMBER 16, 2010

Is your content optimized for search engines? Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

APRIL 10, 2013

Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website. This can translate into sales and interest in your business! Related posts: Mental Skills Make Better Content Writers. 6 Writing Tips for SEO Friendly Content Marketing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

SEPTEMBER 5, 2012

Let’s face it, not all marketing is online, nor is all content marketing published information. Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. Mental Skills Make Better Content Writers.

Webinar Metrics 100

Webinar Metrics Advertising Agencies Promotion Interactive Marketing 100