Paul Gillin

MARCH 10, 2011

If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

EveryoneSocial

JANUARY 4, 2021

All of your lead and deal contact information is managed in one database which can help with social selling automation and time-saving. Sales and marketing can also use the platform to monitor what website content or resources a lead is most interested in. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. They want more of YOU.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Marketing Insider Group

MAY 7, 2013

Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And it is about growing your social connections. What is Social Selling? Social + Content = Personal Branding Success.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 8 Twitter Tools Every Content Marketer Should Have by Streetwise Media.

Twitter 100

Twitter Tools RSS Social Media 100

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. For example, if you are blogging for SEO and to increase leads or sales, you need to plan your content around your target audience’s struggles. There is a ton of great content about everything.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Valasys

FEBRUARY 20, 2023

Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Scoop.it

JUNE 27, 2019

Is there anything better than being a freelance content writer? Distractions are a huge deal for content writers and a failure to account for them can lead to significant negative consequences. It’s not that the world’s best content writers don’t face distractions. If some of these issues resonate with you, you aren’t alone.

Dwell 65

Dwell Comparison Copywriting Content 65

Hubspot

JUNE 27, 2013

It seems like forever ago that we wrote about this (in reality it has only been about 3 months), but since most people do things at the last minute, I figured it was pretty likely you haven''t switched your RSS reader over to something else. Viable RSS Reader Alternatives to Google Reader. I certainly haven''t. Alternative 1: Feedly.

RSS 28

RSS Digg Google Training 28

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work. See his bio at the end.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Biznology

APRIL 18, 2017

How will brands, social media marketers, and PR professionals find their way back to the fold? Topics in yesterday’s episode, FIR #83: The Problem with Magical Thinking , include: United Airlines ’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

AUGUST 23, 2011

But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite.

Traffic 100

Traffic RSS Social Media Social Networks 100

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Convince & Convert

MARCH 19, 2013

There are some social media tasks that should never be automated, and there are others that make perfect sense. allows you to automate blog post delivery to social networks. Simply specify a source or channel where the content is coming from and a destination to where you want the content to go as soon as it’s published.

Social Media 167

Social Media Tools Product Media 167

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Of course, you know that you need to cater content directly to your audience’s needs or challenges and that you need to provide a variety of content to keep your audience engaged. Finding content to share can be time-consuming.

Social Media 134

Social Media Activities Media Curation 134

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Even if you’re not interested in sales conversions, it’s essential to be able to see and interpret what the impact of your social media marketing campaign is.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

EveryoneSocial

DECEMBER 21, 2020

Pulling in an RSS feed keeps anyone that subscribes to that group updated with any new posts automatically which saves time and effort for sharing relevant information with teams. Posting content in groups in EveryoneSocial helps organize feeds so that teams can follow what interests them and helps them the most at work.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

TrustRadius Marketing

MARCH 2, 2022

A good social media marketing tool can help you quickly make strong social media content. Your Small Business’s Social Media Marketing Strategy. Small businesses have a great advantage in the social media landscape. All of this focus on visual content creation makes Later great for posting on Pinterest as well.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. Too many people do some research before creating SEO friendly content, but they don’t go into the specifics.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Hubspot

MAY 29, 2012

It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. And it's critical that social networks are doing this, because like you (you awesome inbound marketer!), content is updating on these sites all the time.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. RSS Readers. Feedspot is a modern RSS Reader.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Valasys

JULY 20, 2020

Any businesses can construct online media accounts and post the articles, products, and services through content or video clips. The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. Leveraging Referral Traffic. Indeed, 34.5%

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Webbiquity

DECEMBER 20, 2011

Social media/network-referred traffic. Number of RSS subscribers (regular readers). Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). from HootSuite or other social media monitoring tool). . Major social network visits by source.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

JULY 24, 2008

Social bookmarking. Social Networking. An overview of Googles new service for setting up your own personal, customizable home page for pulling in your e-mail inbox and content from your favorite sites via RSS feeds. Social bookmarking for sharing research articles. RSS feeds for staying current.

Wiki 100

Wiki RSS Privacy Policies Work Management 100

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. You can add important sources through RSS feeds and social media monitoring. Engaging, dedicated content hubs.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 19, 2012

Blog categories that help visitors understand this blog’s content at a glance. A way to subscibe to the blog (typically an RSS feed). If the blog author is on social networks, provide links to their profile. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Convince & Convert

OCTOBER 7, 2010

The number of Creators (people that write blogs and upload video); Critics (people that review products and comment on blogs); Collectors (people that use RSS and social bookmarking sites), and Spectators (people that read blogs and watch videos) ALL went down by 1% to 5%. Except for one activity.

Social Media 153

Social Media Facebook Forrester Media 153

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Cision , a free online content marketing kit. The RSS feed is: [link]. Social Media Stat of the Week: 20 Years since The One to One Future. Listen Now . Tweetable Moments.

Social Media 141

Social Media Media Brand Identity Branding 141

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. The true cost is found in the creation of content.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. With Jeff Bezos acquiring the Washington Post, he may try to take trend-generated news content to the next level.

Personalization 137

Personalization Social Media Skype Blogger 137