WebMarketCentral

DECEMBER 18, 2007

Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). . -

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JULY 15, 2009

If you're looking for one place to find all of the best b2b marketing and PR content—filtered, aggregated and neatly packaged—or you'd like to contribute content, check out the B2B Marketing Zone. ** Contact Tom Pick: tomATwebmarketcentralDOTcom.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

NOVEMBER 9, 2009

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Republishing - Providing a Forum for Thought Leadership Content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

APRIL 2, 2009

But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. I've also seen dramatically increased interest in hiring social media consultants.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 15, 2009

Including (but not over-doing) keywords in content and heading tags. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Crafting URLs with keywords included. Incorporating keyword links in page text.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. technologies."

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JULY 23, 2009

Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle. s content network. New to the list of PPC providers this year is Facebook.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JUNE 16, 2008

Blogging is a PR activity —a tool to build image and credibility—not marketing. Social media enables you, as a marketing or PR professional, to participate in the conversion—but no longer to control it. PR can influence opinion, but not control it. Blogging is (officially) no longer new.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 18, 2008

Throughout the 1980s and 1990s, B2B companies were aggressive at moving print materials to CDs, then moving CD-based content materials online. Separating SEO from broader marketing and PR activities is a really bad idea for several reasons. Third, SEO and PR/marketing shouldn't work at cross purposes.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up. Facebook is now used by one out of every three people online globally.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Consider different avenues for distributing your content: Conference proceedings are typically provided to only paid attendees.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

SEPTEMBER 3, 2009

Take advantage of new tools to raise your own profile by commenting on existing content? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? It includes the discourse elements of Twitter but goes further."

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

OCTOBER 12, 2007

Javascript is much easier from an administrative standpoint, but the feed content is invisible to search engines, so this method provides no SEO benefit. Blogger relations, social media outreach and interactive PR for starters. * Again, blogger outreach through interactive PR. Again, Google Alerts, Technorati.or Kithbridge. *

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JULY 1, 2009

Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. For a heavily retweeted post ( Will Content Marketing Kill Trade Publications? ), Twitter provided six times the traffic of the LinkedIn groups. The results?

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

MARCH 14, 2007

They may be running some Google and Yahoo search ads, but even for these programs, keywords, bids, ad content and landing pages are frequently not optimized. Helpfully, however, the Six Pillars model includes interactive PR as a key element; this is an important but challenging area for many PR agencies, let alone small to midsized companies.

Planning 20

Planning Marketing Plans Paid Search Agency PR 20

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Your company doesn't produce any thought-leadership content. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 23, 2007

Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web. AD: An interest in providing what is useful content, media and continuing education. WMC: Who is your ideal or typical client?

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 14, 2008

Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. On the content network, people are doing other things, such as reading articles, so ad copy has to be punchier and more action-oriented to get someone to click away from the page they are reading.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 16, 2007

hours) than they do with editorial content (2.9 hours) or vendor-produced content (websites, webcasts, white papers, etc. - When conducting research specifically to assist with a buying decision, vendor content is the most referenced source, followed by social media and trade editorial.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

JUNE 21, 2007

4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 3) del.icio.us tags: Web 2.0,

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JULY 6, 2009

In this post, Brandon Falls briefly explains the purpose and content of the guide. Among the myths flayed here: duplicate content isn't that big of a deal, although webmasters should "make it easy for us (Google) to find the preferred version;" XML sitemaps harm your rankings (quite the opposite!);

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Tags: Interactive PR Web 2.0 Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

SEPTEMBER 10, 2009

Content Marketing: How do you write to entertain readers? I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there."

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MARCH 2, 2009

His deck actually covers the organic search marketinging basics—keywords, content and links. His tips include using news monitoring tools to react to new developments quickly; taking a stand on a controversial issue within your industry; and creating linkworthy content (glossaries, reviews, advice, tools, assets, news, etc.).

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

FEBRUARY 27, 2008

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

SEPTEMBER 9, 2009

The site has also been gradually adding the very best sources of content on B2B Marketing.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20