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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100
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Show me your footer, I show you mine

Kevin Indig

While I always thought boilerplate links have less value than links in the main content, John Mueller recently confirmed that Google doesn’t differentiate much: We don’t really differentiate there. Conclusion Few factors in SEO provide a quick feedback signal: title, content, rich snippets, backlinks, internal links.

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Any content that is published needs to be treated as a valuable asset. Many content marketers fail to treat content like a valuable asset.

SEO 228
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How to Explain Domain Authority to a Non-SEO

Moz

Those two main factors are, first of all, the page itself, the words, the content, the keywords, the relevance. That's one of the key search ranking factors is relevance, content and keywords and stuff on pages. Have other websites kind of voted for them based on their content? Capital P, capital R, one word, PageRank.

Domain 68
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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Not only should B2B marketers contribute comprehensive and accurate business information, but they should look for opportunities to incorporate inbound links to the organization’s website and key content marketing assets where appropriate. Contributed Community Activity. Articles & Bylines. Strategic Partnerships.

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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. You just hit hit publish on that great new blog post. What a great feeling! The main reason for this?

SEO 167
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SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

SEO 50