Brandpoint

MARCH 31, 2020

Content syndication and cost-per-lead generation campaigns are essential to your business’s success right now. Cost-Per-Lead (CPL) campaigns are fixed-cost lead generation tactics that promote your high-quality, gated content through a closed network of industry-specific B2B websites. Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

markempa

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Webbiquity

APRIL 10, 2017

But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. RSS Readers. Organize content into collections, search within your feeds, and share selected posts to major social networks. Enter a site or blog you like or browse categories to discover relevant content.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Content Standard

JANUARY 25, 2018

Since then, it has become one of the largest marketing platforms for brands to engage with their consumers, advertise, and publish content. We encouraged clients to create a social business page, have their appropriate branding and logo correctly displayed, and push content from their RSS feed directly to these newly created social channels.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Sprout Social

OCTOBER 19, 2023

Table of contents: What is online reputation monitoring? From positioning and messaging to your content and product, there’s so much to gain by leveling up your monitoring being direct mentions. These pros and cons could inspire future content, product features and more. How is online reputation monitoring done?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Convince & Convert

JUNE 29, 2010

First, that our default state as a species is to create and share and collaborate, and we are just now moving back toward normalcy, aided by the vast increase in content creation and sharing mechanisms. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

FEBRUARY 15, 2013

The RSS feed is: [link]. “They put together content almost better than we can,” she says. Increasingly, people are consuming content out-of-home, not sitting down in front of their computer. She’s the Senior Vice President of Communications, and sometimes PR people get a little flack for being on social media.

Activities 130

Activities Multi-Channel Social Media Stats 130

B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Scoop.it

APRIL 4, 2019

Enterprise brings these challenges to an end and helps everyone in your company to streamline this process with features such as: Automated content discovery. You can add important sources through RSS feeds and social media monitoring. Engaging, dedicated content hubs. With Scoop.it Use Case #1: Fuel Your Public Relations Team.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Webbiquity

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This makes it easy for our readers to share our content on these sites. Our blog has about 4,000 RSS and email subscribers. Blogging Supports Social Media Marketing.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Chinese PR group BlueFocus Communications acquired 5-year-old social media agency We Are Social last week for $30 million. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

Practices 167

Practices Best Practices Paid Search Agency Skype 167

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Press 100

Press Distribution PR Public Relations 100

Webbiquity

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 100

Social Media Media B2B Thought Leadership Digg 100

The Point

FEBRUARY 8, 2011

2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership. Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. For pete’s sake, make sure it’s easy for someone to subscribe to the blog.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. The RSS feed is: [link].

Skype 130

Skype Social Media Work Management Storytelling 130

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. These multiple touch points online ensure that your content and brand is being seen by multiple people, where ever they may be. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Convince & Convert

AUGUST 20, 2013

If you can’t convert them to subscribers via email or RSS and/or they aren’t seeing your new posts show up on social media, odds are good that they won’t think to return to your site. A 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. She blogs at [link].

SEO 159

SEO Keywords RSS Adwords 159

Convince & Convert

OCTOBER 17, 2011

Previously, I spent a great deal of time trying to meet everyone in the world’s of social media and PR. I don’t mean read your RSS feed or scour your Twitter stream. Reading non-industry blogs has broadened my understanding of why people use the Internet, what speaks to them, and what content they actually care about.

Social Media 148

Social Media Media RSS Work Management 148

Biznology

DECEMBER 4, 2012

I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. Create “linkable&# content. The best way to obtain links is to attract them naturally, by writing link-worthy content. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. The RSS feed is: [link]. Listen Now .

Communities 138

Communities Mobile Advertising Emarketing Stats 138

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. Working with a specific target audience and goal helps to focus the content in a way that will resonate with the intended readers.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. About 32 managing editors are specially trained to handle content on the blog and are responsible for being miniature versions of Brooks. Content may not be king, but quality content certainly is.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Hubspot

MAY 25, 2011

Creating remarkable content can be a great way to generate inbound media coverage for your business. But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? Highlight them in your newsroom for an added PR punch.

PR 28

PR Social Media Media Blogger 28

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. Match Content With Conversion.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Bring Together All Your Enterprise Content — Social/Blog. Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it. Elegant Management of PR and News. Match Content With Conversion.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Learn more about our clients: RebelMouse Case Studies Bring Together All Your Enterprise Content — Social/Blog Brands often have content across social channels on YouTube, Instagram, Facebook, and across many blogs without having a centralized place to bring all of it in to make the most out of it.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Martech Advisor

AUGUST 21, 2019

Consolidate Content Marketing Processes. Content marketing is one of the most cost-effective methods for raising awareness and generating leads. Luckily, marketers turned citizen integrators can assemble all content marketing tools in one location if we build our infrastructure around a central productivity hub.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? The same thing is true when it comes to your website.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Webbiquity

NOVEMBER 16, 2010

It’s not just that most people aren’t waiting on eggshells in eager anticipation of XYZ Company’s latest PR announcement, it’s that the marketers and PR people at XYZ didn’t take the time to figure out what their prospective buyers and influencers do really care about and want to discuss.

Social Media 100

Social Media Media Digg PR 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

NOVEMBER 15, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Listen Now. Find us on iTunes: [link].

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Hubspot

APRIL 5, 2018

Google uses social signals as a ranking factor, so making it easy for your website visitors to share your content on Google+ can help your content rank better in search. You can then use this knowledge to target your organic search engine optimization and content creation efforts. This leads us to tool number five. Google Drive.

Google 78

Google Adsense Tools Doubleclick 78