Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. ” The huge hiring push is the result of a content marketing journey the technology giant has been on for the past couple of years.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley had some great tips on how to attract customers in a way that builds their brands beyond links: Start with great content.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Contently

JULY 22, 2016

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. ” The huge hiring push is the result of a content marketing journey the technology giant has been on for the past couple of years.

Content Marketing 60

Content Marketing Work Management Marketing Management Advertising Agencies 60

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported. .

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77

B2B Memes

OCTOBER 4, 2010

journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.

Trends 100

Trends Advertorials Brand Identity Branding 100

Moz

MAY 17, 2020

Have you tried to convert mentions to links months after a PR campaign ran? Do sprints focus on links, content, or page speed? In order to translate the marketing strategy into SEO activities, I use customer journeys to map out the customer needs and define the content touchpoints on Google. Can I use glasses with yellow tint?

Case Studies 73

Case Studies Case Study Studies SEO 73

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. What is branded content? Learn more about branded content! Is a MAT release sponsored content?

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

ClearVoice

MARCH 8, 2019

These days, my friends jokingly refer to my career — which includes a healthy balance of journalism assignments and content strategy clients through my consulting company — as an empire. Rachel Sobel didn’t start in journalism, but rather on what’s often considered the darker side of content: public relations.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Biznology

JUNE 26, 2012

” And that’s really the reason why people prefer the blogs and bloggers that offer predictable and controllable paid-content. I will deliver that spreadsheet to the paid content and paid advertising folks–if they exist or are interested–along with their price sheets and offers.

Blogger 80

Blogger Outreach PR Media 80

Digital B2B Marketing

OCTOBER 25, 2012

In order to deliver something more memorable than most advertising, marketers are turning to content that tells a story, engages the audience and delivers value. But how do marketers reach a large audience with their content? In many ways, native advertising is akin to advertorials, although the bar for quality is far higher.

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. PR pros will be able to spend less time researching and pitching multiple journalists and editors.

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Marketing Craftmanship

MARCH 27, 2013

White papers gained significant adoption as a content marketing tool concurrent with the rapid growth of new technologies that often required explanation or context for non-technical buyers. White papers jumped the shark when they became paid content. Instead, produce a video or slideshare version of your white paper content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ).

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. Sales staff/.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

AUGUST 16, 2016

Up until now, the Elements of Communications Planning students have learned the Georgetown method but now this George Washington University grad added a short hour of Influencer Marketing right on the heels of an hour of Geoff Livingston Content Marketing magic ( how in the world do you follow Geoff? ). My Personal Digital PR Philosophy.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

QuanticMind

MAY 30, 2023

So that's kind of what got me into starting AdProfs and also just kind of coming from the marketing side and coming from a role, which was like product marketing, which is heavily content oriented, right, like creating a lot of content. But there's plenty of material or content that's readily accessible on a daily basis in this space.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Online Marketing Institute

MARCH 24, 2011

The content of this post was sourced from the Young Entrepreneur Council, a non-profit led by the world’s top young entrepreneurs. Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Brandpoint

APRIL 20, 2022

If you’re a longtime PR professional, you’re well aware of how this branded style of content works in the industry. If you’re new to the PR world, you may have heard of the MAT release, but maybe you haven’t leverage its power yet. The MAT release has been around for years.

Video Marketing 90

Video Marketing Distribution PR Advertorials 90

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. Herb Schmertz was no reckless PR cowboy.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Marketing Craftmanship

DECEMBER 11, 2014

Erosion of journalism’s mandate has accelerated with the growth of “brand journalism,” which is content specifically created to promote commercial interests, very often in a non-transparent manner.

Advertorials 100

Advertorials Pricing Price Brand Identity 100

Hubspot

MAY 1, 2020

So, what do you do when you create content you know your audience wants to see, but they aren't finding it? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification. The strategy is used to raise traffic to your content. But how does content amplification work?

Paid Content 100

Paid Content Traffic Advertorials Paid Search Agency 100