Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. However, by no means should all content marketers seek to emulate them. Only four were original content.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Contently

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. Why accuracy in content marketing is important.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Optinmonster

APRIL 13, 2021

Do you want to engage your audience and build relationships with them through newsletters? Email newsletters are a great way to get customers to revisit your site by updating them on new content, sales, and product launches. However, to make your newsletters a success, you’ll need the help of plugins and tools.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s a measure of the level of engagement that a piece of content sees from its audience. Well, you’re not far off.

Social Media 214

Social Media Cost Per Click Cost Per Thousand CPM 214

Marketing Insider Group

JANUARY 9, 2023

Deliver Quality Content. High-quality content is not only more engaging for readers, but it’s also far more likely to get organic backlinks. Sharing content that’s appealing to your target audience is more likely to be shared or go viral. Update Old Content. Share Your Content. Focus On Your Audience.

Domain 331

Domain Lead Scoring Lead Ranking SERP 331

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. Bonus content unique to every blog post.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

RebelMouse

JUNE 15, 2017

It's awesome when your content takes off and starts to go "viral." But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further? your post is going viral and by how much it is over-performing. Join RebelMouse for more viral moments.

Viral Marketing 41

Viral Marketing Blast Campaigns Content Social Networks 41

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

MARCH 2, 2023

Five Tips for Keeping Social Reels Relevant for Brands To realize Reels’ potential to grow an audience, you need to produce content that treats Instagram users like friends (who could eventually become customers). At least for now, Beyonce or Harry Styles won’t help you go viral. appeared first on Contently.

Relevance 201

Relevance Brand Identity Branding Verticals 201

Contently

SEPTEMBER 22, 2016

What he didn’t have to worry about, however, were compliance and approvals, plugging a brand message into his content, or getting in trouble for experimenting on a new platform. That’s a big reason why GE Reports has become one of the most successful examples of content marketing. All he had to do is tell a great story.

Viral Marketing 60

Viral Marketing Press Content Marketing Report 60

Sprout Social

JUNE 29, 2023

In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content. What is lo-fi social media content? What’s driving the shift toward lo-fi content?

Content 108

Content Advertising Agencies Social Media Webinar Metrics 108

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 318

Marketing Automation Services Marketing Budget Paid Search Agency Service 318

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Content Standard

AUGUST 2, 2017

So it goes with viral trends, including viral marketing. Whether it’s a product like the fidget spinner or an Internet meme, virality can come and go in the blink of an eye. When a brand hits the viral jackpot, it can be transformative. Lesson 1: Viral Trends Are Hard to Predict.

Viral Marketing 51

Viral Marketing Peer-to-peer Internet Marketing Marketing & Strategy 51

Brandpoint

NOVEMBER 15, 2021

The information that a customer gives to you freely is going to be the most accurate, i.e., like signing up for your website’s newsletter, scanning their badge at a trade show, or following your social media accounts. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5. What do you think of these trends?

Trends 157

Trends Planning Work Management Contingency Planning 157

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Convert

JANUARY 17, 2024

Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers. Source (PDF) It is a good start and something to implement in your content strategy.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Webbiquity

NOVEMBER 29, 2019

The only thing that comes close is going viral on social media, but that is not nearly as predictable and nowhere near as sustainable or scalable. Write In-Depth Content. Google loves content, so if you want to succeed with SEO you’ve got to get used to writing, and writing a lot. Get Links Pointing to That Content.

SEO 286

SEO Paid Search Agency Lead Scoring Lead Ranking 286

Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. Content marketing isn’t stagnant.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.” Creativity strikes back.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 82

Curation Click Rate Content Open Rate 82

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

Social Media 89

Social Media Media Content Storytelling 89

The Lead Agency

APRIL 14, 2024

No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content. After all, we all love content. And that’s not going anywhere in 2024. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

MARCH 11, 2024

Good marketing content has become a lot more engaging lately. It’s almost as if we’re not only looking at content, we’re experiencing it. The idea is that marketing content that mirrors games is better at engaging visitors. The Benefits of Gamification Marketing Gamified content makes your sales funnel better.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. However, many influencers have some experience creating effective affiliate content.

Paid Search Agency 72

Paid Search Agency Planning Advertising Agencies Work Management 72

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. Are you looking for headline examples?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Buffer

APRIL 13, 2023

A social media manager is responsible for creating and managing content for an organization's social media accounts. Pulling from the most commonly repeated tasks across different job descriptions, here are some expectations of a social media manager with about three to five years of experience: Own creating social media content.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Adobe Experience Cloud Blog

APRIL 12, 2016

Or what about the newsletter you signed up for from your favorite retailer to receive a 15% discount in your inbox? Let’s take a look at a few recent marketing campaigns that have gotten this down, offering valuable (or just purely entertaining) content for a small price the audience is happy to pay: 1. Powerpuff Yourself.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Bannerflow

MAY 12, 2023

Whether you’re perplexed by the lack of views on your content or seeking consistent account growth, your triumph hinges on a profound understanding of the TikTok algorithm and how to exploit it to generate unwavering virality. TikTok boasts an intricate algorithm designed to detect replicated content from the vast web.

Viral Marketing 52

Viral Marketing Trends Curation Communities 52

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

PureB2B

JUNE 28, 2021

With so many businesses clamoring for attention, there are only two ways to be noticed: go viral or run directed social media ads. While going viral is the most effective and cost-efficient way to stand out from the noise, it is the most difficult thing to create. Interested in receiving more strategic-based content like this?

Social Media 62

Social Media Social Marketing Marketing & Strategy Marketing Strategy 62

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 92

FAQ Paid Search Agency Content Marketing Work Management 92

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. From the millions of gigabytes that we have access to, the one common element that continues to win out is content providing tangible, actionable value. In 2019, they were the fastest to consume content requested.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

ClearVoice

FEBRUARY 15, 2021

They are tied to nearly every piece of content created, and to determine the success of language, imagery and more, many track unique visitors to their website. When selling advertisements or luring in investors, brands will use unique visitor information to state a case for their success and viral factor.

Viral Marketing 102

Viral Marketing Internet Marketing Traffic Newsletter 102