ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

MKT1

FEBRUARY 27, 2023

The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators. This newsletter deep dives on marketing advantages. Built-in marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. From the millions of gigabytes that we have access to, the one common element that continues to win out is content providing tangible, actionable value. In 2019, they were the fastest to consume content requested.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Optinmonster

DECEMBER 28, 2023

For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. Social media platforms are becoming a pay-to-play landscape because they want to monetize distribution.

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Email newsletters. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Email newsletters. Guest blog posts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Parse.ly

OCTOBER 22, 2019

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Still, there are plenty of bright spots. Binge listen to them at 1.5x Inspiration.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Liveintent

DECEMBER 18, 2019

They’ve launched robust influencer partnerships, user-generated campaigns, and viral videos that grabbed the attention of online consumers – and they’re not slowing down any time soon. Buy ads in email inventory with certain content. Distribute ads in the morning and afternoon.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? Content marketing with a customer-centric focus. You want to reach the people who are most likely to be interested in your content, and ultimately to convert to paying clients. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Outgrow

FEBRUARY 23, 2023

However, there can be multiple other forms of interactive travel content that you can create to provide valuable and personalized solutions to your clients and grab their attention! And the bonus point here is that interactive content like quizzes helps increase your engagement 2X times as compared to static content !

Outgrow 52

Outgrow Conversion Click Rate Interactive Marketing 52

Content Marketing Institute

NOVEMBER 6, 2018

Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. You’re not alone. joderama Click To Tweet. Think precision.

Planning 111

Planning Social Media Template Marketing Plans 111

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. But why stop there?

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Sprout Social

MARCH 9, 2023

For instance, the content creation team may also handle internal communication initiatives. Techniques such as regular email updates, company-wide newsletters and bulletin boards can be effective. Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song.

Public Relations 106

Public Relations PR Thought Leadership Advertising Agencies 106

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Account-based Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. It's challenging to get other people to even notice you exist—let alone engage with your content—unless you promote it.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Anyword

FEBRUARY 3, 2020

Driving traffic to your content is the means, while building the audience is the end. When you’re building an audience you usually want them to do something that contributes to your bottom line, such as purchase a subscription, buy a product through one of your affiliate links, or return frequently and consume a lot of content.

Ad Building 40

Ad Building Webinar Metrics Top of Funnel Lead Ranking 40

Hubspot

APRIL 6, 2021

Here are two tools to streamline your publishing process: A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. One of the reasons why your follower count may have plateaued is because your content isn't connecting with consumers. Vary your posts.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. This means you have a lot of time to create content to support it. Okay, back to the plan.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Outgrow

SEPTEMBER 27, 2021

Interactive content types like calculators do just that. It needs to be promoted and distributed via the right channels for your audience to come across it. Hence, a good interactive calculator builder needs to offer search engine optimized templates and layouts to increase the visibility and virality of your content pieces.

Marketing Websites 52

Marketing Websites Outgrow Marketing Management Top of Funnel 52

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. Come Up with a Video Content Schedule. That way, even if some urgent work or some unforeseen situation comes up, your followers will not miss out on the video content. Plan Your Budget.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Valasys

JANUARY 17, 2019

Irrelevant Content. Emails with bad content. A) & (B) have been discussed by us before and so let’s deal with the kind of content that needs to be a part of your emails in order to keep your subscribers interested. To increase share-ability, your results need to be appealing which will help in making the quiz go viral.

Email Marketing 40

Email Marketing B2B Marketing Work Management Marketing Management 40

PureB2B

JUNE 23, 2021

At this point, it is possible to automate content marketing delivery at virtually every step. With the widespread introduction of marketing automation tools, systems and plugins, content is now more efficient and effective, from keyword research to content creation and delivery. Marketing Automation. billion spent in 2019.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Content Standard

AUGUST 31, 2018

With IGTV, marketers can deliver longer content straight to their followers. Riverdale , a moody reimagining of the Archie comics, is one of Netflix’s most viral and bingeworthy hits for young adults—in no small part because of Instagram. With over 2.5 Ready to Put Pen to Paper on Your IGTV Strategy?

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Launch Marketing

MAY 24, 2018

While you might not create a post that goes viral, a steady and established social media presence builds credibility, generates interest and communicates information to your audience using a medium that is part of their daily lives. Your goals will guide the platforms, content and schedule you choose.

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Vidyard

DECEMBER 17, 2019

Contents 1. Distribution. There are a lot of reasons why your brand may want to consider creating tutorial video content. Re-engage existing customers: Giving existing customers helpful, relevant content can increase their brand loyalty, product usage, and increase the likelihood of repeat purchases. Email newsletters.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Content Standard

FEBRUARY 16, 2016

User-generated content, or UGC, has been around for some time now, and many brands continue to add this audience-driven engine to their marketing repertoire. Throw in varying measures of anonymity and a vast array of digital creation and distribution tools, and you have a recipe for oddity. Expect the Worst. People are weird.

User-Generated Content 40

User-Generated Content Marketing Strategy Marketing & Strategy Generation 40

Content Standard

SEPTEMBER 7, 2017

That’s right: It’s September—time for Content Marketing World 2017. CMW, the world’s largest content marketing event, draws thousands of marketers from over fifty countries to the city of Cleveland on the shores of Lake Erie for over a hundred sessions and workshops from the best in the industry. What does that mean?

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Huptech Web

OCTOBER 13, 2023

Table Of Contents Introduction What Exactly Is Content Distribution? Types of Content for Distribution How to Share Content Using Various Distribution Channels? People aren’t just posting content; they seek affirmation, recognition, and a sense of belonging.

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Content Standard

JULY 6, 2018

Those podcast fans listen to an average of seven different shows each, meaning that there’s space for your branded content to become the next new, engaging entrant in their queue. Even with a distribution strategy in place, podcasts typically depend on the organic growth of audience advocacy to gain a larger following over time.

Marketing Strategy 71

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 71

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart marketer in tune with the trends of the time, you know how marketing works and you must have by now realized how important good images and visual content are to a brand’s overall marketing strategy.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

SnapApp

JULY 13, 2011

Incent users to Like your page before they can access fun content! The concept is simple: place content that your users want behind a gate. In order to access the content, they must like your page first. What kind of content can go behind the Like-gate? Provide unique and relevant content targeted at your customers.

Facebook 48

Facebook Word of Mouth Blast Campaigns Customer Satisfaction 48

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? "B2B marketers must leverage their content via social media sites.” This of course, assumes that you HAVE great content to share from the start. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Optinmonster

FEBRUARY 5, 2020

By the end of this article, you’ll have everything you need to get rid of those pesky pencil-pushing tasks and get more time to do what you do best: create and distribute killer campaigns that grow your business. Then, you can use that data to create content to respond to what is currently engaging your audience. Let’s jump in!

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100