B2B Digital Marketer

AUGUST 12, 2021

You often think of newswires and dot matrix printers spilling out the content inside a newsroom. It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media.

Press 52

Press Social Media Relevance Media 52

Biznology

FEBRUARY 20, 2018

A lot of what I have written over the last 9 years is still relatively relevant and salient almost a decade later: evergreen ! Is Your Only Legacy a LinkedIn Profile? For most people online, all they have to show for being online for over a decade is their LinkedIn profile and a bunch of cat videos.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Thinkers360

MARCH 15, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! International Keynote Speaker Quiñones & Partners Group S.A. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 60

Brandpoint

FEBRUARY 23, 2023

Every time you log into LinkedIn, you see another round of layoffs. But, for those in public relations, this is the worst thing they can do. Helping these brands understand why budgets should not pause during a time like this is just one part of the job that doesn’t necessarily have to do with sponsored content strategy.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. This approach ensures you reach the most relevant audience, maximizing your investment.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Champion Communications

JULY 24, 2023

B2B businesses can take a page out of Barbie’s PR team’s book when it comes to understanding the power public relations can have on sales and revenue. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 85

Campaigns Ad Building Planning Paid Search Agency 85

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. They want more of YOU.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Craftmanship

MARCH 8, 2018

Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”. And all of these tactics overplay their hand, with respect to the public’s trust in legitimate media.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

The Marketing Blender

DECEMBER 28, 2020

Video Marketing: Have you recently ever spent a weekend or even a day without watching any video content at all? Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation. Video Marketing. Probably not!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Vidyard

AUGUST 4, 2021

business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. animation, motion, sound effects, screenshots) and relevant video titles have an even higher chance of memorability.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Sprout Social

FEBRUARY 8, 2021

Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks. Engagements.

Social Media 130

Social Media Media Paid Social Agency Ideal Customer Profiles 130

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. Support Your Content Strategy With Great Content Promotion. Quality, buyer-relevant content remains a staple of successful marketing strategies. What is Content Promotion?

Promotion 48

Promotion Traffic Tips Adwords 48

Schubert B2B

JUNE 7, 2019

Your social media platforms can help you build brand awareness and can be used as outlets to easily share whitepapers, case studies, webinars and any other lead-generating content with an audience who already has an interest in what you have to say. LinkedIn is one of the most valuable platforms for your B2B social media strategy.

Social Media 85

Social Media Media B2B Buyer Personas 85

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. LT Public Relations. The game has changed. Twitter Handle.

PR 100

PR PageRank Branding Brand Identity 100

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. They work with client subject matter experts to research and write the content. Trade publications are primarily online, although some continue to produce printed journals. PR and Social Media Working Together.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Hinge Marketing

MARCH 1, 2023

Content is still king… but is that reign coming to an end? With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Vision Edge Marketing

FEBRUARY 25, 2014

Before we jump into how to measure influence marketing, we’d like to respond to a question we’re frequently asked, “What is the difference between influencer marketing and public relations?” What is the overall sentiment/tone of the influencers’ content/conversation/discussion?

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Schubert B2B

JUNE 7, 2019

Your social media platforms can help you build brand awareness and can be used as outlets to easily share whitepapers, case studies, webinars and any other lead-generating content with an audience who already has an interest in what you have to say. LinkedIn is one of the most valuable platforms for your B2B social media strategy.

Social Media 54

Social Media Media B2B Buyer Personas 54

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

ClearVoice

JULY 5, 2022

Search engine optimization (SEO) is an important process to consider when coming up with content ideas for your blog. To answer this, let’s take a close look at how search engine technology has evolved over the years and how this affects the most important SEO factors to consider when generating ideas for content creation.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Schubert B2B

JUNE 7, 2019

Your social media platforms can help you build brand awareness and can be used as outlets to easily share whitepapers, case studies, webinars and any other lead-generating content with an audience who already has an interest in what you have to say. LinkedIn is one of the most valuable platforms for your B2B social media strategy.

Social Media 48

Social Media Media B2B Buyer Personas 48

Sprout Social

JANUARY 18, 2022

Ensuring that your leadership team understands the risk involved in posting unchecked content can also reduce the chance of an unfortunate social media faux pas. Of all the skills we’ve listed, this is by far the most content-focused. You can’t highlight company culture on social without culture-specific content.

Social Media 127

Social Media Ideal Customer Profiles Paid Search Agency Press 127

SmartBug Media

OCTOBER 9, 2019

Before you dive into marketing channel performance, content updates, and pipeline review, you need to understand what the current needs are in your market. The number of new contacts you’ve generated, downloads of content marketing collateral, and engagements with emails mean nothing if you aren’t in tune with your target audience.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Content Marketing. Writer on LinkedIn. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted.

Conference 120

Conference PR Public Relations Copywriting 120

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley had some great tips on how to attract customers in a way that builds their brands beyond links: Start with great content.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Excelsior Research

JUNE 1, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. They both benefit from compelling and relevant content, and they both hugely depend on smart and precise targeting, maximizing effect. However, it should also be understood that demand generation and lead generation utilize targeting and content for different purposes altogether.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

KoMarketing Associates

OCTOBER 16, 2012

Thin Content Sites. To address this in context of the six examples above: Does the web directory have business/industry relevance? Some examples or considerations: If you’re targeting links, how can SEO support or benefit company communications and public relations? Article Spinning and Article Directories.

Tactics 120

Tactics SEO B2B Marketing Planning 120

SmartBug Media

MARCH 19, 2020

To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Relevant: Does the goal align with your organization’s larger goals? Evaluate what other content is doing, take note of what you like, and set out to do it better.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Buffer

DECEMBER 15, 2021

Share the link to a social media graphic or short-form video content that you created: What’s your favorite social network? If you’re looking for a Twitter pro, make sure to tweet the job posting—both from your brand account and the personal accounts of teammates related to the role. In 280 characters or less.)

Social Media 85

Social Media Work Management Marketing Management Process 85

Golden Spiral

JANUARY 22, 2021

As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads. Public Relations. Content development. Positioning and Messaging. Advertising.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). LinkedIn is an excellent place to discover contact information for professional contacts (AKA, your journalists). Their job isn't to give you free publicity -- they want to share stories that will entertain their audiences.

Press 101

Press Distribution PR Public Relations 101