Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 116

Marketing AI Content Marketing Planning Ethics 116

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 117

B2B Marketing Social Marketing Planning B2B 117

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Is Your Only Legacy a LinkedIn Profile? Biznology is My Modern Journal.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Sword and the Script | B2B

AUGUST 29, 2023

Here’s how the answers stacked up when asked which B2B marketing channels drove the most revenue: 60% said social media; 49% said content marketing ; and 45% said email. For example, the analysts forecast that “millennials and Gen Zers will make up” about 62% of total” LinkedIn users in the U.S.

Social Media 79

Social Media B2B Marketing Social Marketing Emarketing 79

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. Digital marketing, branding and public relations are core to government contractor and federal IT provider growth strategies. Non-alcoholic cocktails seem to be having a moment here inside the Beltway.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

KoMarketing Associates

APRIL 7, 2021

Or, as the Content Marketing Institute recommends , “Be customer-centric.”. Are they sharing those videos and your other content? This is the third most-often used metric tracking for demand generation content. Another way to improve the customer experience – and engagement – is how you organize content on your website.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

FEBRUARY 23, 2023

Every time you log into LinkedIn, you see another round of layoffs. But, for those in public relations, this is the worst thing they can do. Helping these brands understand why budgets should not pause during a time like this is just one part of the job that doesn’t necessarily have to do with sponsored content strategy.

PR 62

PR Public Relations Advertising Agencies Thought Leadership 62

Thinkers360

MARCH 15, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! International Keynote Speaker Quiñones & Partners Group S.A. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 59

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? Employers seeking multi-skilled communicators – under singular job titles – can be found on job boards and LinkedIn.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

SpotMe Blog

MAY 11, 2023

They can provide everything from healthcare marketing services to digital media strategies, brand positioning plans to content development projects. They can also help with other creative design initiatives such as creating promotional materials, digital content, and signage.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Craftmanship

APRIL 19, 2012

LinkedIn has become an important business channel, not only for individuals to showcase their professional credentials, but also for companies seeking to promote their value proposition and to establish or manage brand awareness. Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Champion Communications

JULY 24, 2023

From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. B2B businesses can take a page out of Barbie’s PR team’s book when it comes to understanding the power public relations can have on sales and revenue.

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Oktopost

SEPTEMBER 14, 2020

You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds! Be a content aggregator, not a content provider on social media. Listen now: About Amy Kenigsberg.

Work Management 100

Work Management Aggregators Public Relations Sales Cycle 100

Vidyard

OCTOBER 26, 2021

While there’s a great deal of content available for sales leaders, there’s very little being created for frontline B2B sellers who are hustling every day to hit their quotas,” said Tyler Lessard, head of the Sales Feed network. Sign up for the Sales Feed newsletter today. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Biznology

MARCH 27, 2017

With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. We are focusing on shares—trying to make our content valuable enough so our followers share it with their networks. Journey to the healthcare industry. Welcome Sarah!

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Hinge Marketing

JANUARY 9, 2020

Content is king. Everyone is creating content. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day.

Research 118

Research Co-Registration Brand Identity Branding 118

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. As the VP of Marketing at Veyo , Sarah manages the marketing, communications, public relations, and driver recruitment effort for Veyo’s stakeholders.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of content marketing are consumption, then behavior.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Work Management Media 97

Content Marketing Institute

MARCH 2, 2018

How do you define content? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago.

Content 109

Content PR Wikipedia Click Rate 109

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. These sites are also places where your followers will promote your content and where someone else might find your content and link to it. They want more of YOU.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. Whether that be for writing the script or plan for effective audio or video content or an old-school successful press release, compelling writing will always be present and needed.

PR 62

PR Social Media Media Public Relations 62

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Brandpoint

APRIL 24, 2019

Greg: The annual Minnesota PRSA Classics Awards recognizes public relations practitioners and their organizations for successfully addressing communications challenges with exemplary skill, creativity and resourcefulness. How do you feel the public relations world has changed since you’ve been part of PRSA?

PR 120

PR Public Relations Broadcasting Communities 120

The Marketing Blender

MARCH 2, 2022

Recommended content & resources. Content Review: Analyzing current content and aligning it with the appropriate stages in the sales cycle (awareness, consideration, decision) helps the fractional CMO ensure that assets are being deployed and optimized correctly. Public relations. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

The Marketing Blender

DECEMBER 28, 2020

Video Marketing: Have you recently ever spent a weekend or even a day without watching any video content at all? Take a look: Content automation: Automation can help you amplify every part of content marketing like email, social media posting, topic ideation, and even content creation. Video Marketing. Probably not!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Platforms like Cision’s Content Marketing Suite offer native advertising that delivers content to readers based on their viewing history.

PR 152

PR Social Media Studies Media 152

ClearVoice

OCTOBER 11, 2019

As consumer publications dwindle and go out of business, there’s going to be more and more branded content. If you want to work in this branded content industry, there are going to be shoutouts of brands. And branded content is not the same as ad copy…). That’s the beauty of it for media professionals,” she says.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Sharpspring

JULY 12, 2021

However, it’s no longer enough to simply post your branded content a few times a week and hope for the best. By understanding who your followers are, what they’re saying and what they are looking for, you can be sure you’re putting out content that helps establish expertise and builds trust in your brand. Share user-generated content

Social Media 97

Social Media Communities Work Management Tips 97

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. In a B2B setting, PR involves building relationships with key trade publications to get your company featured in their journal. They work with client subject matter experts to research and write the content.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. This requires you to develop a content marketing strategy for your new business. You don’t have to make your content all about the launch.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Sprout Social

FEBRUARY 8, 2021

Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks. Engagements.

Social Media 127

Social Media Media Paid Social Agency Ideal Customer Profiles 127

Vidyard

AUGUST 4, 2021

business professionals from industries including high tech, consulting, commercial, finance, banking, and insurance, who viewed a variety of text-based and video-based content assets and messages. That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. Sign up for Vidyard for free: [link].

Studies 116

Studies Video Marketing Eye-Tracking Press 116