Mailmunch

MAY 4, 2021

Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time. However, I don’t believe outreach techniques or templates could guarantee success here. Years of receiving these templates with the same requests everyday have made people disinterested.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Contently

JANUARY 23, 2020

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. The payoff of interactive content ultimately depends on the tool’s utility.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Moz

JUNE 10, 2020

What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates. It’s not as simple as, “Which one gets more organic traffic?” Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates. It’s not as simple as, “Which one gets more organic traffic?” Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Hubspot

JULY 21, 2017

But truth be told, the "Should we gate our content?" But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

seo.co

JANUARY 25, 2023

It can also damage search rankings and put a squeeze on organic inbound traffic. If you run a content marketing blog for small businesses, competing sites may include Convince and Convert, TopRank Blog, Copyblogger, etc. Recreate the content in your own words, pitch the author, rinse, and repeat. Don’t skimp on quality here.

Link Building 98

Link Building SEO Ad Building Domain 98

Single Grain

MAY 6, 2021

It is time-consuming, and this is where SEO report templates are so helpful. I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. TABLE OF CONTENTS: ↓ What Is an SEO Report? Impressions.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Adobe Experience Cloud Blog

JUNE 30, 2016

While search engines are always improving (which means that your content must always be improving ), they’re always focused on the same end goal, which means good, modern SEO really is a long-term strategy. Keyword Ranking Are Helpful, Sometimes. Where do we rank for our top keywords?” All keywords are not created equal.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Download our free marketing reporting template here to help you keep track of all your marketing metrics. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Sprout Social

MAY 8, 2019

The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. Before anyone actually views your video content, make sure that you’ve crafted imagery for your channel that clicks with your brand. The good news? Channel icon and artwork.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Sponsored content. Owned media is the content that you create and distribute on channels you control. Paid media examples. Paid search.

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

Convert

MAY 16, 2022

Split URL testing is a type of test where you pit two substantially different versions of the same way page against each other, sending half of your traffic to either of them to see which performs better at converting. The keyword here is substantial changes. That’s Shopify’s alternative template URL parameter. Notice the “?view=plus”?

Optimization 52

Optimization Product Top of Funnel Best Practices 52

SnapApp

MAY 7, 2019

You probably won’t be surprised to hear that content marketing and SEO are by far and away the most common tactics, as the first chart below shows. Use content/offers/tools to attract and convert them.”. Create Content that Appeals to Buyers at Different Stages of their Journey. “We

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. And finally, I have listed out the content marketing tools I use for sharing content.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

B2B Marketing Traction

JUNE 17, 2014

Whether you’re using graphics for your template’s page banners or home page sliders, you should have professionally designed graphics. Find a graphic designer who knows digital design and ask to review some samples before you hire them. You have bad content on your website. Your content is static.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

Bluetext

APRIL 20, 2020

So, what does a free ham sandwich in 1891 have to do with 2020 content marketers and gated thought leadership? You have something they could want – a delicious, frothy piece of premium content to quench their industry-specific questions. Economy vs. Premium Content. According to content marketing agencies, balance is key.

Top of Funnel 29

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 29

Hinge Marketing

NOVEMBER 9, 2016

While research can take many different forms, let’s look at two important types that are essential to the success of your strategy: Keyword research : Keyword research is critical to any content-based marketing program. This type of content “sells” your expertise, but in an experiential, non-promotional way.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Sprout Social

MARCH 24, 2020

The question of your best content and most active communities can be found by looking at your native analytics (or compiled with the help of a tool like Sprout Social). Having these numbers handy can help you determine where you should be focusing your energy in terms of platforms and content creation. Is it your unique visuals?

SWOT 88

SWOT Paid Content Analysis Social Media 88

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Why you need to create a content plan.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Hubspot

APRIL 4, 2016

No matter how unique your niche is, it's likely that people are searching for the content you'll create. They sell human tissue samples to researchers who use them for studies that advance modern medicine. That's where Conversant Bio's product -- those tissue samples -- could come in. How did they conduct keyword research?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, how do you keep up?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Optinmonster

SEPTEMBER 5, 2023

As the Content Marketing Institute (CMI) points out, guest blogging is an essential part of your marketing funnel, providing offsite expert content: Note : Throughout this article, the terms ‘guest posting’ and ‘guest blogging’ are used interchangeably, as they convey the same meaning.

Lead Scoring 95

Lead Scoring Lead Ranking Landing Pages Domain 95

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

JULY 21, 2015

This is especially important to avoid duplicate content issues if the pages are mostly the same as the old site. A good place to start would be: Traffic. Document positioning for 20-30 of your most important keywords – including both the new and old brand names. Block the New Site. html [link].

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Webbiquity

APRIL 4, 2017

According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Visual and video content will become increasing important.” Sample review: “You no longer need to be a video geek to create awesome videos.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Sprout Social

FEBRUARY 21, 2024

Table of Contents What is business intelligence reporting? For example, if a BI report shows you that a competitor’s video content has been doing exceptionally well lately, you might consider incorporating more video content into your social media strategy. What is the importance of business intelligence reporting? The result?

Marketing Automation Services 104

Marketing Automation Services Marketing Management Business Budget Programs 104

Unbounce

MARCH 8, 2023

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. For example, Larry Kim, CEO of MobileMonkey , says they developed a Free Keyword Tool for the Wordstream website. This s**t works, until it doesn’t.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Brandpoint

JULY 12, 2018

Case studies are a must-have in any business’s content marketing library. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects.

Case Studies 63

Case Studies Case Study Top of Funnel Studies 63

Terminus

JANUARY 24, 2020

Engage – decide the right marketing ‘menu’ to serve them, from display ads to email nurtures to content marketing initiatives. This makes it easy to run air cover campaigns and ensure different segments of our TAL are seeing the right content at the right time. Measure – determine what the success metric or KPI is.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. The blogger will be expected to sustain and develop the company's voice across all blog content.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 15, 2014

Just enter a few keywords that are both relevant for your particular target audience and within your comfort zone, and the tool will spit out a week''s worth of relevant blog post ideas in a matter of seconds for you to choose from. The content is slightly off-brand. The content might open up the business for unnecessary criticism.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. More and more businesses realize the long-term ROI of brand-owned content. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. Can target several goals at a time (i.e.

Efficiency 111

Efficiency Planning Content Multi-Channel 111

Content Marketing Institute

APRIL 9, 2018

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Ready to set the stage for optimal content discovery, engagement, and performance?

Paid Content 105

Paid Content Distribution Paid Search Agency Content 105

Sprout Social

JANUARY 5, 2023

Table of Contents: What is social listening? These answers can inform your messaging and improve your content strategy. Done right, you can translate social conversations into better content and more revenue. Below is a sample report pulled from Sprout’s social listening tools. The value of social listening.

Social Media 84

Social Media Media Eye-Tracking Work Management 84

Unbounce

JUNE 29, 2021

When you click, you’re expecting the content to match your interests and browsing habits. Table of Contents. A lead is someone who is already consuming your content and could potentially become a customer. Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Optinmonster

FEBRUARY 26, 2020

They are, however, tagged with Ad to show that they’re paid content. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. Related Content: Remarketing Lists for Search Ads: Custom Campaigns and Tailored Bids. Add more longtail keywords and negative keywords. Display Ads.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Sprout Social

JUNE 20, 2019

Competition for traffic, ad placement, followers and sales. Competitor analysis tools for content. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. With so many marketing channels available today, that competition is oftentimes fierce.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104