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Trending Topics to Evergreen Content: Three Types of Content that Move Audiences through the B2B Buyer’s Journey

Trade Press Services

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

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Five Pages Every Website Must Have

FMG Suite

This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. Blog Page Blogs are the perfect place for advisors to share unique content and demonstrate their expertise. Consider your content as a whole. FAQ Page Your “frequently asked questions” page allows users to find answers to common questions quickly.

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Five Pages Every Website Must Have

FMG Suite

This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. Blog Page Blogs are the perfect place for advisors to share unique content and demonstrate their expertise. Consider your content as a whole. FAQ Page Your “frequently asked questions” page allows users to find answers to common questions quickly.

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Content Your Audience Wants But Isn’t Getting

Navigate the Channel

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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Google's November 2023 Core Update: Ranking and Visibility Impact

RebelMouse

The October update aimed to elevate the search experience for users by favoring high-quality E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) content and relegating lower-quality websites. Google wants to make it clear that these core updates aren't meant to blacklist or punish your content.

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Why Inbound Marketing Has Dethroned Outbound Marketing

Navigate the Channel

They use smartphones, laptops, tablets and traditional desktop computers to surf the web, post on social media and watch online content. These demographics have eschewed radio, TV, newspapers and even magazines in favor of online content. FAQs What is inbound marketing? What is outbound marketing?