Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum
Navigate the Channel
JANUARY 2, 2024
Consumers may place greater importance on the content and context of older reviews. They may rely on traditional forms of information and recommendations, such as word of mouth. A sweet spot for online reviews is when a business can leverage user-generated content. FAQs Why are online reviews significant for consumers?
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