QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Launch Marketing

JULY 28, 2021

“Alexa, tell me what trends will take over content marketing this year.” “Hey Hey Siri, what should we focus on for our content marketing efforts this year?” Google, tell me what the content marketing landscape looks like.”. In fact, a study by eMarketer predicted that 122.7 Why is this the case?

Search Marketing 83

Search Marketing Optimization Content Marketing Tips 83

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. MarTech recently found that marketers find content creation really difficult. How do you utilize automaton to help your content and data actually improve the business? 23:20 Google is getting into gaming.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). eMarketer ). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. MarketingSherpa ). WordStream ).

Social Media 229

Social Media Stats Social Marketing Paid Search Agency 229

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Almost all the gains are going to Facebook and Google. When you compare the domestic ad revenues of Google and Facebook against the rest of the industry, the lack of parity is astonishing.

Facebook 128

Facebook Rules Advertisements Advertising 128

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Great googly moogly, that’s a lot of Google updates! Lizzo knows what to do.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Go Beyond SEO

JUNE 14, 2022

People are moving beyond 5-star reviews on Google and collecting testimonials that are focused solely on their business. Video isn’t the cheapest form of marketing content. Build Multi-Purpose Content. As video is becoming an increasingly popular way to create content, Google gives ranking priority to pages that have videos.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

QuanticMind

MAY 31, 2023

A Look at Google’s AI Search Future [:02] This video provides a glimpse at how generative AI will further evolve search in the coming months. People in the US can join the waitlist for Google’s new Search Generative Experience (SGE) by tapping the Labs icon in the latest version of the Google app or Chrome desktop.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

KoMarketing Associates

JUNE 29, 2016

eMarketing Association Network. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. Google Analytics.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

illumin

MARCH 5, 2024

For those keeping track or need a refresher: Google recently announced it’s gradually eliminating third-party cookies in all its platforms and servers. According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Contently

MARCH 26, 2021

According to eMarketer , display ad spending is expected to grow a whopping 24 percent this year to over $80 billion. I was inspired to write this post because of an article by Michael Brenner , in which he argues that digital advertising should be replaced by content marketing. The compounding returns on content is massive.

Top of Funnel 141

Top of Funnel Display Paid Search Agency Ads 141

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. tweet this ). They may be right.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Parse.ly

AUGUST 27, 2019

We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about what our fellow content marketers have been up to, and we’ll even be sharing some insights ourselves. People don’t want content, they want answers: How to connect with the person behind the search bar.

Content Marketing 49

Content Marketing Content Work Management Emarketing 49

Hubspot

JANUARY 27, 2020

Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. eMarketer ). 42% of people who use a VR headset at least monthly say they used a mid-range device such as the Google Daydream or Samsung Gear VR. eMarketer ). eMarketer ). The AR/VR market is currently estimated at $1.6

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Martech Advisor

DECEMBER 23, 2019

With 2019 coming to a close and a new year rapidly approaching, it’s time to start planning your B2B content marketing strategy for 2020, writes, Courtney Beasley, VP of Marketing, Walker Sands. Learn More: 5 Pillars of Audience-Centric Content. Step 1: Define and Align Marketing Objectives, Strategies, and Tactics.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Porch Group Media

NOVEMBER 4, 2022

CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. Another study by eMarketer shows cord-cutters are all set to reach 55.1 million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Native banners Native banners are embedded and added as part of the game’s content and blend seamlessly into the background for an unobtrusive ad experience. Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

Contently

OCTOBER 24, 2017

” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.” Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. The post Why Your B2B Team Is Investing Too Much in Mobile appeared first on The Content Strategist.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

KoMarketing Associates

SEPTEMBER 16, 2014

According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Table of contents What is programmatic advertising? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. In the U.S.,

Advertising Agencies 111

Advertising Agencies Paid Content Cost Per Thousand Advertisements 111

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. It’s great to look back at some of the really awesome content (we hope you agree!)

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Just 55% use Google+.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. eMarketer studied time spent with mobile devices (including including smartphones, tablets, and feature phones), desktop, and laptop. eMarketer’s study takes into account time spent multitasking. But by 2020?

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Webbiquity

JUNE 23, 2015

Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. 3 General Search and Google Stats and Facts. Google accounted for nearly 40% of all U.S.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

ClearVoice

OCTOBER 17, 2018

Luckily for you, keeping you up to date on the latest tools and news is what we are all about in our weekly Content Radar. We — and everybody else — have been telling you for a while that channels are optimizing for video more and more in recent years because users are more likely to engage with videos than with any other content.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Contently

MARCH 28, 2018

But while it seems like there’s an endless wealth of content possibilities, that’s not always the case. App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues. Sample a product.

Branding 153

Branding Brand Identity Storytelling Sample 153

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). 64% of consumers will click on a Google ad when they are looking to buy items online. Approximately 86% of marketers are using video content in their campaign outreach efforts. They appear as other types of content appearing in the feed, making them less intrusive than other types of advertising.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Outbrain

OCTOBER 3, 2019

By joining forces, we’ll be able to create a more robust competitor to Facebook and Google, giving advertisers a more meaningful choice,” said Adam Singolda, Founder & CEO of Taboola. According to eMarketer, almost 70% of total U.S. About Taboola. Taboola helps people discover what’s interesting and new. billion people each month.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

KoMarketing Associates

JULY 31, 2018

Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. Bing Places is similar to Google, but for the Bing search engine. That’s only possible on a desktop computer with some sort of VOIP service, like Google Hangouts.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95