Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. eMarketer ). 5 B2B Lead Generation Stats and Facts. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. Here are 31 stats on SEO that show what Ricky Bobby knows. #1 source: Google ). source: eMarketer ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. eMarketer. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

QuanticMind

MAY 31, 2023

A Look at Google’s AI Search Future [:02] This video provides a glimpse at how generative AI will further evolve search in the coming months. People in the US can join the waitlist for Google’s new Search Generative Experience (SGE) by tapping the Labs icon in the latest version of the Google app or Chrome desktop.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below.

Stats 61

Stats Video Marketing Verticals Emarketing 61

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Porch Group Media

NOVEMBER 4, 2022

CTV streams OTT content such as Netflix, Hulu, Prime Video, Sling TV, ATTNow, Tubi, Peacock, and many more. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Atomic Reach

MAY 14, 2019

With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). Google Ads. SEO Tribunal ). WebVisible survey).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Contently

APRIL 18, 2017

For all content besides ads, YouTube counts a view when a video plays for about 30 seconds. Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report. On Facebook and Instagram, it’s three seconds.

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Hubspot

SEPTEMBER 25, 2015

Display advertisements serve as a way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page. 10 Shocking (But True) Stats About Display and Banner Ads. Source: eMarketer ). Display ad viewability rates did not budge between 2013 and 2014.

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Contently

JUNE 3, 2016

According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. eMarketer’s findings from April suggest that desktop has seen underspending while mobile spend almost exactly aligns with its share of time spent—a good reminder not to take Meeker’s slides as law.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

EveryoneSocial

JUNE 14, 2022

One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). And here’s some data to back up the value: Content has 2x higher engagement when shared by employees. P.S. Make sure to share this content with your marketing team members and leadership. eMarketer ).

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters. Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Content Marketer of the Year winner. More here: [link]. Proud papa.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. Google+ Statistics. Check 'em out!

Statistics 28

Statistics Google Stats Emarketing 28

SnapApp

DECEMBER 20, 2018

74 percent of customers feel frustrated if a brand’s website content isn’t personalized. 62 percent of customers want content that speaks to their unique needs and pain points. Create Voice-Optimized Content. Just ask Google or Alexa. Featured Snippets are often what Google uses to answer voice search queries.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

MARCH 23, 2013

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. Surface content to link to.

Google 28

Google Marketing Websites Tips Stats 28

Sprout Social

JANUARY 9, 2017

Jump to Google+. Don’t make things more complicated by posting random content to Facebook. Easily detail the pieces of content working the best and use that to your advantage. For Twitter try to limit your promotional content and instead, be ready to engage with users. Jump to Twitter. Jump to Instagram. Jump to LinkedIn.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. Do Digital Ads Work? Not For Most Businesses!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Hubspot

SEPTEMBER 24, 2015

The way ad blocking technology works (at least for now) is, using a list of advertiser IP addresses, it detects content coming from one of those IP addresses and then summarily rejects that content or “strips” it from the web page, usually filling the space with other content so the reader’s viewing isn’t full of holes where advertisements had been.

Paid Search Agency 28

Paid Search Agency Banner Ads Ads Mobile Advertising 28

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Contents 1. Stats Around Video Engagement 2.5 YouTube Statistics 3.7

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

DECEMBER 1, 2015

Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Followers value images, videos, and case studies as the most valued content from brands on social media. Stats and Facts About Social Media Strategy and Tactics.

Social Media 100

Social Media Stats Media Emarketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. Keeping a Closer Eye on Content ROI – CMO Council.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats. SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

JUNE 13, 2023

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. of Google’s revenue comes from pay-per-click ads. Techjury ) Bing’s CPCs cost 20% lower than Google’s, on average. Embryo ) For PPC, 80% of firms utilize Google Ads, which is a large portion of the advertising industry.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Webbiquity

JULY 14, 2015

Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. And 59% of executives prefer video content to text. 16 Social Media Marketing Stats. eMarketer ). eMarketer ).

Stats 80

Stats PR Social Media Social Marketing 80

Adobe Experience Cloud Blog

MAY 7, 2021

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Marketers are convinced that Google will stop investing in tracking apps.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174