article thumbnail

Unifying projects and products: The power of program management in martech

Martech

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

article thumbnail

Being position-less secures a marketer’s position for a lifetime by Optimove

Martech

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This was a first-glance definition from more than 60% of the marketers who first heard the term.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

Domain 71
article thumbnail

What could disrupt the future of generative AI?

Martech

Publishers monetize content. They do not seek to have third-parties monetize that content without permission, especially as the publishers have likely already paid for it. Everything I say here about written content applies equally to graphic, video and any other creative content. Also, lawsuits are costly. Surely not.

article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

Among those who are using AI, the top tactics are content personalization, email retargeting and subject line optimization. In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging. But, if anything, it has accelerated.

Planning 123
article thumbnail

Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. on-page SEO) and works to add credibility, relevance, trustworthiness, and authority to your domain. That's why off-page SEO is so valuable. Link Building.

SEO 95
article thumbnail

Brenna’s App of the Week: Relevvo

Heinz Marketing

Goals are increasing but when budgets stay the same, you have to get smart and efficient in terms of where you spend your money. We went through an exercise with Relevvo where we identified best fit conditions based on firmographics, initiatives, tech stack, pains, and events. They have a ton of great content on there!