Act-On

APRIL 26, 2024

It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad. The TLDR version?

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content. Any documentation of clear quantitative results will go a long way with prospects and credibility.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Marketing Insider Group

JANUARY 11, 2023

For example, see this requirements and best practices document from Amazon. In this document, Etsy helps you learn all the best practices and requirements for adding images to your product listing pages. You can do this by compiling text and links in a Google sheet, or by adding documents and screenshots to a Dropbox folder.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. And those who documented their strategy are 5x more likely to report high marketing ROI. Start cranking out your content!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Social Media 80

Social Media Template Work Management Marketing Management 80

Vision Edge Marketing

JANUARY 24, 2023

Has it been bought into, and adhered to, by those who will use the content to guide their everyday decisions? Growth-oriented leaders have a documented growth plan that is fully aligned with their growth strategy. A document that outlines the steps and strategies their business is going to take to achieve its goals and objectives.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Optinmonster

APRIL 12, 2024

There’s very little risk that your case study will miss the relevance mark. Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry. For example, Flywheel is a popular managed WordPress hosting company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Vision Edge Marketing

OCTOBER 23, 2023

On average, customers consider 2-4 brands during their purchase decision process. Positioning is not a vague aspiration or sales copy; it is a well-defined, internal-only document that: Outlines a company’s current position in the market. Make sure they choose you. Goes beyond describing what you wish to be.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. In most cases, a solid and documented content strategy was not even requested nor was it ever put in place.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Seismic

SEPTEMBER 7, 2023

Marketers, you know the feeling: Sellers don’t share the latest content with their prospective clients. Enablement practitioners, you are the solution to this content chaos. With an excellent sales enablement content strategy, your sellers shouldn’t waste time searching for content. Now let’s dig deeper.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 59

Scoop.it

AUGUST 25, 2022

This article will give you a birds-eye view of NLP and insights into its application in machine learning marketing and content creation. Some of the processes used to achieve this include: Content categorization : Create a document summary based on linguistics. It involved counting the word frequency in a given document.

Marketing AI 64

Marketing AI Process Top of Funnel Lead Ranking 64

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Atomic Reach

MARCH 15, 2019

Then, those professionals can adjust their online content so that it aligns with the intentions and is thereby maximally relevant to a site's visitors. That's where content intelligence comes into the picture. What Could Content Intelligence Show? It could also shed light on which content they should update or share.

Intent 105

Intent Top of Funnel Marketing AI Content 105

SocialPilot

JANUARY 21, 2024

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Content4Demand

AUGUST 20, 2021

Content mapping helps ensure you’re developing the content that supports your buyers from the beginning to the end of their path to purchase—nothing more, nothing less. With content mapping, you’re not throwing spaghetti at the wall and wasting time and money creating content you don’t need. What Is a Content Map?

Top of Funnel 59

Top of Funnel B2B Marketing Effectiveness B2B 59

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Total reviews: 100. Average user rating: 9.20.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. However, with the good comes the bad, and if you want to rank well on search results it’s vital to know the best practices of writing content specifically for SEO success. . How to Write an SEO Content Brief.

SEO 111

SEO FAQ Content Work Management 111

Marketing Insider Group

FEBRUARY 14, 2023

You should also note that email open rates are also affected by the relevance of the deal you’re offering and the day/time you sent the email. Here are some real-life examples: Start Creating Content That Converts | Exclusive Offer (Marketing Insider Group) Clock’s ticking 50% OFF 500+ items (Urban Outfitters) Welcome Gift!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Navigate the Channel

NOVEMBER 6, 2023

Enhance website engagement by offering valuable content and interactive elements. Before starting a new campaign, be sure to outline your core value proposition, your regular and promotional pricing schedule, any relevant taglines, and all potential variations as to how you’ll refer to your product or service throughout the campaign.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Biznology

DECEMBER 8, 2017

Some content formats load well in AMP. You might consider AMP for informational blogs, wikis, or other static help documentation. They dynamically respond to user interactions to serve more relevant content for them. If I can’t track user interactions from search referrals to purchase, I can’t do it.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

ClearVoice

MARCH 10, 2020

Everybody is creating content. Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Click To Tweet.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This data enables advertisers to deliver more personalized and relevant ads, enhancing the effectiveness of their CTV campaigns.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Invest in Third-Party Data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

NOVEMBER 29, 2018

In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 74% of customers feel frustrated when website content is not personalized ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. “Generate” doesn’t only refer to creating new content but encompasses various capabilities. Whether generating or rewriting content, specificity is key. It’s just content.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The next step in creating content marketing personas is to identify who you serve.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Martech

JANUARY 8, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. no purchase in the last 6 months). Here’s something somebody asked me!

SMS 68

SMS Marketing AI Best Practices CMO 68

Contently

AUGUST 2, 2021

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. Open Web Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Hinge Marketing

DECEMBER 11, 2019

How is this relevant to marketers? When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . The purchase was still fresh in my mind. . In 2019, I attended the Qualtrics X4 event in Salt Lake City, Utah.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Content Marketing Institute

OCTOBER 19, 2017

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? When I do, as happened at the Intelligent Content Conference, my technical writer’s heart goes pitter-pat. Get out of your content silo. In theory, when content teams work together, everybody wins.

Top of Funnel 93

Top of Funnel Planning Content Paid Search Agency 93