Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. With this much budget on the line, every content marketer knows how important it is to measure the results of their efforts, but knowing exactly which metrics to focus on can be perplexing. Metrics for YouTube Videos.

Distribution 98

Distribution Youtube Facebook Video Marketing 98

The Effective Marketer

APRIL 16, 2012

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. The Science Behind Viral Videos. It’s All About The Content. The Videos.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

Brandpoint

NOVEMBER 15, 2021

Use distribution and thought leadership methods to boost your corporate communications. Distributing interviews and getting news coverage about your social good efforts are easy ways to share your activities internally and externally. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5.

Trends 157

Trends Planning Work Management Contingency Planning 157

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. For the first time, consumers are more invested in mobile content compared to television. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Learn More: Top 8 Mobile Advertising Platforms for 2019.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. Implicit in this concept is the idea that the Internet is a perfect democracy, where all content is equal; and ideas are disseminated in a cascading fashion. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing Peer-to-peer Broadcasting Word of Mouth 48

Contently

DECEMBER 21, 2022

In this TCS exclusive, we’re featuring a guest post from the content guru, Ann Handley. Ann is a writer, speaker, and the Chief Content Officer of MarketingProfs. This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Robert wrote the story.

Storytelling 183

Storytelling Product Peer-to-peer Viral Marketing 183

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. No one likes to come across irrelevant content. Here’s what has changed: 1.

Linkedin 80

Linkedin Tips Lead Scoring Lead Ranking 80

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing. The Programmatic Content Play.

Ad Exchange 146

Ad Exchange Intent Signal Viral Marketing Distribution 146

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.”

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. But content creators were still frustrated when ambitious pitches were turned down for being too risky. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy. IBM: Hyper-Personalised Content.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Content Standard

OCTOBER 6, 2014

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. And increasingly, mobile devices are being considered in terms of how viral content can be distributed.

Case Studies 40

Case Studies Case Study Viral Marketing Studies 40

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Contently

NOVEMBER 2, 2018

Though I was still years from accepting a job in content marketing, I got a mini-education in the field each time someone brought up the stunt. But we often hear from clients and prospects that their products and services don’t feel as conducive to big, viral stunt marketing like Red Bull. A company with something to prove.

Paid Search Agency 167

Paid Search Agency Companies Content Marketing Planning 167

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. They get the reps in and make content all the time. She returned to these formats again and again to produce a pipeline of successful content.

Social Media 108

Social Media Media Business Viral Marketing 108

Convince & Convert

MARCH 20, 2015

Content is king. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. We already know that content is king.

Peer-to-peer 167

Peer-to-peer Content Communities Distribution 167

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 102

Content Marketing Microsite Planning Paid Search Agency 102

SnapApp

APRIL 4, 2013

Is it the potential reach that results from a well-planned targeting and distribution strategy? At SnapApp , we've found a tremendous amount of value from incorporating interactive content into our blogging strategy in three areas - lead generation, viral lift, and driving measurable, engaging experiences.

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Scoring Lead Ranking 48

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral marketing.?? The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Anyword

JANUARY 26, 2022

Because of this, it’s extremely important to understand if your marketing tactics and online content are working as well as they should. While some effects of content are visible, like a post going viral or visitor interaction, others are less obvious. What are Content Marketing KPIs? Let’s dive in. each module brings in.

Content Marketing 52

Content Marketing Top of Funnel Clickthrough Content 52

ClearVoice

JULY 20, 2021

Apparently, someone fed a few ‘Batman’ scripts into a content generator and the result was mostly laughable with gibberish served up as dialogue. Beyond the fun or silly parts of AI creative writing efforts, there is a real need for using automated services to support your content marketing plan. Don’t believe me?

Marketing AI 116

Marketing AI Planning Content Marketing Work Management 116

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Adobe Experience Cloud Blog

JULY 24, 2017

With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. They are constantly consuming information and looking for more relevant and reliable content sources.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

Contently

AUGUST 24, 2018

Content marketing articles typically don’t go viral. Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. Updates include a “News” tab, profile pages where publisher accounts can post their own content and AMAs, and a native video uploader. It’s a win-win.

Brand Identity 157

Brand Identity Branding Distribution Rules 157

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. If anything, staying true to your brand differentiates your social content and helps you stand out in the noise.

Social Media 126

Social Media Social Marketing Examples Planning 126

NetLine

JULY 2, 2020

From the millions of gigabytes that we have access to, the one common element that continues to win out is content providing tangible, actionable value. As we explored and shared within our 2020 State of Content Consumption and Demand Report for Marketers , one of the insights we presented centered on delivering immediate value.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94

Anyword

FEBRUARY 3, 2020

Branded Content – What is it, and how are others doing it? Branded Content Definition. What is branded content? Branded content helps audiences connect with brands on an emotional level and is most commonly used to build brand awareness and increase brand loyalty. . Why Branded Content? often face.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

MKT1

FEBRUARY 27, 2023

The team needs to identify and evolve their marketing fuel (story, messaging, design) and marketing engine (distribution, channels, growth levers) based on their audience, market, and product differentiators. When you treat your community and content like a “product” to drive top-of-funnel growth this advantage becomes stronger.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Contently

NOVEMBER 9, 2017

Print titles still manage to pull this off, which is probably why I get so much enjoyment out of our brainstorming sessions for The Contently Quarterly. A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: 43 percent. Online, however, more is better.

Studies 160

Studies CTR Viral Marketing Click Rate 160