Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.

Twitter 167

Twitter Digg RSS Television marketing 167

Buzz Marketing for Technology

JULY 28, 2010

We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. But what if we focused on those buyers who have already purchased from us? Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. These are crucial questions to be answered as you create content that appeals to emotions.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. 02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. link on Twitter.

Social Media 100

Social Media Trends Social Marketing Media 100

Writing on the Web

MARCH 17, 2011

A phone conversation ensures they get the best use out of their purchase. I learn more about my client’s work and their content marketing needs. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. They learn how to use my services better.

Consulting 100

Consulting Digg Buzz Blogger 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

FEBRUARY 14, 2010

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed “How Marketo Does It&# rather than embedding marketing copy in the content—a nice touch). “Only in the last third of the today’s purchasing process do buyers want to engage with sales reps. Share this on del.icio.us.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. ex dont list a white paper on YouTube). 4 Tell Good Stories.

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

NOVEMBER 8, 2010

They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. Related posts: 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing. Content Marketing to a Caveman’s Brain. In the US, they control 77% of all financial assets. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Buzz Marketing for Technology

MARCH 16, 2010

People make known what they are doing and often ask the general public for advice when they are about to make a purchase. Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. The best way to watch for expressed needs is to look for keywords often used to describe those needs. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. With all of these advancements for content marketing, it’s about time we shred the white paper.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Violence touches the lives of many everywhere. Blog this on Blogger.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

JULY 9, 2010

If you can afford it, purchase ones that ridicule you blatantly, such as johndoesmells.com. It’s not difficult to find out what content about you exists on the internet. Online Content Marketing Results: Poll Says 50% Dissatisfied. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Be a watchdog.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no?

Tips 100

Tips Digg Opinions Opt-out 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. But they’re just that: tools.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

APRIL 19, 2010

&# messages, repackaged marketing brochures masquerading as thought leadership content and the like. They will help spread great content virally, while ignoring or mercilessly parodying what they don’t like. Forums and blogs began to change that, empowering prospective purchasers to ask questions of vendors, and of each other.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

APRIL 14, 2010

Reid Carr recommends a succinct value proposition, the ability to compare your offerings with competitors, content-sharing capability, personalization and other features to make your website work harder. Must-have features your website is missing by iMedia Connection. 10 Great B-to-B Sites by BtoB Magazine. Share this on del.icio.us.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

FEBRUARY 14, 2010

Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. any significant price point, non-commodity products). Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

FEBRUARY 9, 2010

Note that the four most popular tactics are microblogging such as Twitter ( highly effective with low effort); blogging (highly effective but high effort); social networking (moderately effective, low effort); and multimedia content sharing such as images, video and presentations (low effectiveness, moderate effort). Post this on Diigo.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

FEBRUARY 7, 2010

Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone. Set your campaign parameters —geography, time/day and search/content. Higher goals require a larger budget. Develop your landing pages.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

OCTOBER 13, 2010

Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. What new features should you get familiar with? Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

JUNE 24, 2013

Main contenders have been Feedly and Digg. B2B Decision-Makers Want In-Depth Content. According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. but only if it''s quality, in-depth content. but only if it''s quality, in-depth content.

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Hubspot

OCTOBER 5, 2017

Closed-won: When the buyer purchases a product or service from the sales rep. Closed-lost: When the buyer fails to purchase a product or service from the sales rep. Does this purchase come out of your immediate budget? Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

readwrite

MARCH 8, 2010

Whether a website sells off your email address or forces you to install some pop-up plagued toolbar just to get 10% off your next online purchase, searching for online coupons can involve treading in dangerous waters. They can also up and down vote tweets, like they’ve become accustomed to on sites like Reddit, Digg or Google Moderator.

Digg 40

Digg RSS Aggregators CAN-SPAM 40

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea.

Social Media 100

Social Media Communities Wiki Work Management 100

LeadSquared

OCTOBER 24, 2013

How can I maximize my social presence on Google+ so that my content ranks higher? Use Google authorship to help your content stand out, authenticate it, add a ‘human’ touch to it and increase trust among your readers. Share informational and relevant content on your account. Question 2. Question 3. Question 4.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Test different features, content, or engagement strategies to keep accounts within the desired frequency of use. Test different in-app prompts or email campaigns to encourage existing customers to purchase add-ons or upgrades.

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. For now, Iâ??ll

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Hubspot

JULY 13, 2011

With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer! Post Engaging, Thought-Provoking Content.

Facebook 28

Facebook Tips Planning Work Management 28

Hubspot

JUNE 23, 2010

Blog" can also be used as a verb, meaning to maintain or add content to a blog. Digg - Digg is a social news website that allows members to submit and vote for articles. Think of HTML as the brick-and-mortar of pages on the web -- it provides content and structure while CSS supplies style.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us According to a recent study by MarketingSherpa, 80% of B2B purchase decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them. and StumbeUpon for B2B marketing in early 2007. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40