Buzz Marketing for Technology

NOVEMBER 10, 2010

Ok so I took a look at my sales funnel and started to take the content my team produces and map it against the funnel – for simplicity sake I like to use Awareness to Consideration to Purchase as my 3 major stages of the sales funnel. And then for Purchase I like to use case studies, customer references, press releases on new wins etc.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

FEBRUARY 26, 2011

In no way is it recommended to purchase links. Here’s another tip: If you want to gain mastery in SEO optimized posts for your blog, consider purchasing Scribe SEO Optimizer. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Webbiquity

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Facebook added more than 150 million new users in 2010. So what’s next? Download the report and join the discussion on Focus. Share this on Bebo.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This!

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Writing on the Web

NOVEMBER 15, 2010

A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. Although these values are all emotional, rationality plays a part. Online, an offer must work properly for consumers to feel secure. But rationality is never the deciding factor.

Lead Ranking 100

Lead Ranking Lead Scoring Digg Differentiation 100

Writing on the Web

MARCH 17, 2011

A phone conversation ensures they get the best use out of their purchase. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. A personal conversation will open the doors to other needs the client has but may not see. They “don’t work for free.&#.

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

FEBRUARY 14, 2010

“Only in the last third of the today’s purchasing process do buyers want to engage with sales reps. If buyers believe that your company understands their problems and knows how to solve them, this helps reduce the feelings of fear and can make a big difference in being selected for consideration and purchase.&# Tweet This!

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Sales Qualified Leads 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle. Its just up to you to get them the right offer in order to get them to buy! Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Writing on the Web

NOVEMBER 11, 2010

Purchasing decisions are never driven by logic alone. I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. That hasn’t changed. Emotion controls the mind as it did when humans first came on the scene. Blog this on Blogger. Share this on Facebook.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Buzz Marketing for Technology

MARCH 16, 2010

People make known what they are doing and often ask the general public for advice when they are about to make a purchase. The best way to watch for expressed needs is to look for keywords often used to describe those needs. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

JANUARY 26, 2011

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Wikipedia Buzz Blogger 100

Buzz Marketing for Technology

JANUARY 21, 2010

Truth be told – no one cares about your product or service but they do care about how buyers have responded to purchasing it. The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

NOVEMBER 2, 2010

She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). In chapter 3, Li notes importantly that “with social media, there’s no direct click to purchase.&# Social Events (e.g., Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

NOVEMBER 8, 2010

They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history. In the US, they control 77% of all financial assets. Blog this on Blogger. Subscribe to the comments for this post?

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

DECEMBER 1, 2010

Again, you can download the free executive summary or purchase the full report to get all the details. Want to know more? Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

APRIL 14, 2010

Bannan give examples of 10 excellent b2b websites that meet the test of providing “visitors clear, concise product and company information, reflecting a company’s brand consistently and engaging users in a conversation—whether it’s about an industry trend or about how to take the next step toward a making a purchase.&#. Tweet This!

Landing Pages 100

Landing Pages Design Microsite Tips 100

Webbiquity

FEBRUARY 14, 2010

Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., Manticore’s Jeff Erramouspe believes penetration is still likely no more than 15% in the North American market, and even lower internationally. The early-adopting high tech segment is perhaps 25% penetrated.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Writing on the Web

JULY 9, 2010

If you can afford it, purchase ones that ridicule you blatantly, such as johndoesmells.com. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Protect yourself. Get URLs for your site before somebody else does so with the poor intentions. Share this on Bebo.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

FEBRUARY 9, 2010

They don’t care about the technical details behind today’s lunch special or a thought leadership white paper on “Solving Your Mid-Day Hunger Issues,&# and are likely to be skeptical of a coupon for a 5% discount on outsourcing a critical IT project or purchasing a key piece of enterprise software. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Writing on the Web

APRIL 4, 2011

This growing reliance on peer groups for information keeps the buyer away from the vendor sometimes until point of purchase. That information, in addition to reviews and customer commentary, can be found all over the Web. Another reason for buyer distance is a lack of trust in the content from vendors. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 8, 2011

Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? Ask them to become aware of their feelings when they imagine something. This is called hypnotic suggestion. Be authentic. I welcome your ideas and thoughts! Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Digg Opinions Opt-out 100

Webbiquity

FEBRUARY 13, 2010

Buyers today expect to be able to gather the vast majority of the information they need to make a purchasing decision without ever talking to a sales rep. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO. Share this on del.icio.us. Post this on Diigo.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

OCTOBER 13, 2010

Social media monitoring can be purchased separately for $3000 per year (putting that tool effectively in the $0-500 per month category) though most users combine at least a subset of the PR tools with this. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

FEBRUARY 7, 2010

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

readwrite

DECEMBER 14, 2010

The business end of Twitter has revamped its website tonight and it now includes a form that companies can use to express interest in purchasing Promoted Accounts, Promoted Tweets or Promoted Trends. “Selling trending topics is like gaming Digg,” Falls said.

Twitter 40

Twitter Buy Paid Search Agency Trends 40

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo. Subscribe to the comments for this post?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

JUNE 24, 2013

Main contenders have been Feedly and Digg. According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. but now AOL has tried to jump in the fray with some unimpressive and buggy features. Nice try AOL, but it''s not doing much for us. But how about you?

Digg 28

Digg Paid Search Agency Emarketing RSS 28

readwrite

MARCH 8, 2010

Whether a website sells off your email address or forces you to install some pop-up plagued toolbar just to get 10% off your next online purchase, searching for online coupons can involve treading in dangerous waters. They can also up and down vote tweets, like they’ve become accustomed to on sites like Reddit, Digg or Google Moderator.

Digg 40

Digg RSS Aggregators CAN-SPAM 40

Hubspot

OCTOBER 5, 2017

Closed-won: When the buyer purchases a product or service from the sales rep. Closed-lost: When the buyer fails to purchase a product or service from the sales rep. Does this purchase come out of your immediate budget? Kyle uses Digg to subscribe to company’s blogs that he thinks would make for good prospects.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

readwrite

APRIL 9, 2008

” Just ask Digg or Newsgator and they’ll tell you that there is. You can export your history in APML from Digg, for example, and get personalized watch-lists set up based on those interests inside Newsgator’s FeedDemon. That’s pretty cool. General consensus among at least self-appointed marketing 2.0

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. Lots of diverse versions of this. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). advertising. blogcouncil. bookmarking.

Social Media 100

Social Media Communities Wiki Work Management 100

Convert

NOVEMBER 13, 2023

If you deny it, I’ll refer you to Blockbuster and Digg. Test different in-app prompts or email campaigns to encourage existing customers to purchase add-ons or upgrades. Still, you can’t deny the power of experimentation-derived insights that support better decisions — whether in evolving the product or avoiding damaging changes.

Product 52

Product Lead Ranking A/B testing Sample 52

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. d love to hear how other people do it. For now, Iâ??ll ll develop my own approaches and share them as I go. View blog reactions | Comments (1). TrackBacks (0).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100