Writing on the Web

DECEMBER 13, 2010

(Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share. Blog this on Blogger. Tweet This!

Practices 100

Practices Content Marketing Digg Content 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? And then publish a lot of content in many different forms. Outsourcing your content needs will save you a lot of time, but only if you do it right.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Buzz Marketing for Technology

JULY 24, 2008

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Schedule of Events. The most popular questions will drive the discussion at the June 11 debate. 2:45 p.m. –

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter.

Personalization 100

Personalization Ning Business Digg 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

KoMarketing Associates

OCTOBER 18, 2007

I had to chuckle when I saw some jaws drop at Tamar Weinberg’s mention that she had actually dugg over 18,000 articles in Digg since she started using it. It’s still all about content. So that’s my wrap-up of the event. Your network is really what you make of it. Coverage of SMX Social Media. AimClearBlog.

Social Media 120

Social Media Digg Media Ideal Customer Profiles 120

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing your website’s content, structure, and HTML elements, off-page SEO considers external factors that impact your website’s visibility and credibility in search engine rankings. Table of content: What Is Off-Page SEO? Let’s get started! Why Is Off-Page SEO Important?

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Webbiquity

SEPTEMBER 13, 2010

A healthy blog thrives on fresh content, at least once per week, more often if possible. If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. Here are seven tips for a healthy blog and a happy blogger. Post regularly.

Digg 100

Digg Blogger Broadcasting Buzz 100

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Tweet This! Share this on Facebook. Share this on Linkedin.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

NOVEMBER 29, 2010

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

MAY 30, 2011

I hope you too have periods of reflections like I do whenever we set aside holidays to mark important events in the world. Related posts: Great Blog Content: 4 Writing Pillars. Content Marketing Tips: Seth Godin on Tim Burton. When people speak disparagingly about immigrants I guess I get more than a little bothered.

Digg 100

Digg Buzz Blogger Google 100

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Tweet This!

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Webbiquity

DECEMBER 6, 2010

And the website/blog includes social sharing buttons, making it easier for site visitors to share the company’s content with their connections across popular social networks. PR and social media can also be used together to promote events, speaking opportunities, corporate presentations, video and other content.

PR 100

PR Social Media Media Blogger 100

Webbiquity

JANUARY 14, 2011

Anyone can record an event with a Flip and upload it to YouTube. What types of content will you need? Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Then plan: what do you need to do?

Social Media 100

Social Media Media Business Digg 100

Writing on the Web

MAY 11, 2011

A journalist is curious about people and events and can’t wait to share information with others. It provides a forum for repurposing content that you may have used elsewhere, thereby getting additional “mileage” out of it. A while ago I wrote an ebook about how to use content marketing on your blog and get results.

Digg 100

Digg Buzz Blogger Press 100

Webbiquity

JANUARY 30, 2010

One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like. First, the newsletter was split into two separate publications. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share it on StumbleUpon.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Writing on the Web

JULY 20, 2010

First, here are the criteria I used to identify them: Content-rich blog. Live events. 3 Biggest Challenges for Online Content Marketing? Tags: Content Marketing In the News. High quality web site. Clear strong personal brand. Prominent free giveaway. Book or signature product. Information products. Coaching programs.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader.

Social Media 100

Social Media Media PR Digg 100

Webbiquity

DECEMBER 21, 2010

Share content (your own and others’). Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. promote events, meet up at trade shows). Here are seven valuable ways to use social media for business beyond direct selling or lead generation.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JUNE 23, 2010

Website: static content. Blog: frequently updated content. company news, upcoming events, prices), depending on the type of business, most of the content on your website stays pretty much the same for a long time. The search engines have always favored fresh content, particularly Google with its latest Caffeine release.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

JANUARY 24, 2011

Promote events through social media? A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Create animations? Gather competitive intelligence? Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

APRIL 12, 2010

Threats: developments, events and trends can lead to new dangers as well as opportunities. Anticipating and answering common but challenging reader questions can help generate fresh topic ideas, draw more traffic to your blog, and provide your readers with valuable content they will appreciate and be likely to pass along.

SWOT 100

SWOT Digg Analysis Traffic 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. When current events strike close to home, you may feel, as I do, the need to speak up. Violence touches the lives of many everywhere. Blog this on Blogger. Share this on del.icio.us.

Digg 100

Digg Wikipedia Buzz Blogger 100

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. It analyzes the results to identify key events and to build consolidated profiles with its best guess at the correct current information. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

SEPTEMBER 7, 2010

It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle. Do I have enough quality content for each stage of the buying cycle? lead nurturing Alsamarketing b2b buying cycle b2b marketing Content Marketing marketing automation. Tweet This!

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

OCTOBER 18, 2010

New Rule: Size doesn’t matter, the content does.&#. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# It was riveting. Smart Professionals with Dumb Blogs by Writing on the Web.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 23, 2010

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients. Share this on del.icio.us.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Buzz Marketing for Technology

DECEMBER 8, 2010

What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. 2% of fans return to a fan page and in some cases it’s more like.02% So stop thinking of it as a micro site and making it all fancy. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. For BtoB Marketers you might begin to experiment with Location Based Services especially at live events. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Newspapers today always need lots of content. 5) Use your blog as a resume to get other writing jobs. Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Buzz Marketing for Technology

JUNE 28, 2008

Skip to content. Share: Digg. View the table of contents. Salman Rushdie at NYPL, and more events involving New Yorker contributors. TABLE OF CONTENTS. Your connection to exclusive events and offers from The New Yorker promotion department, including ShopTNY, AdvanceWord, and more. Events & Promotions.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Writing on the Web

SEPTEMBER 7, 2010

You should only attend the “events&# that make sense for you and your business. Tags: Content Marketing Online Marketing Social Media Stuff Attracting Clients content marketing with blogs social media marketing. The point is, participating in social networking is like participating in live networking. Blog this on Blogger.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

Webbiquity

MARCH 29, 2010

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. Physical networking at such events is still important. Information Sharing. Post this on Diigo.

Social Media 100

Social Media Media Social Networks Network Marketing 100