Hinge Marketing

MARCH 14, 2023

In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 69

Consulting Peer-to-peer Marketing Budget Digital Transformation 69

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Top Rank Marketing

FEBRUARY 14, 2024

Evaluating links has proven such a reliable method for understanding content quality that after nearly 20 years and hundreds of updates, they remain one of Google’s most valued ranking signals. The more relevant, authoritative sites link to your content, the more trustworthy and useful Google will consider it.

Link Building 100

Link Building SEO Ad Building Lead Scoring 100

Hinge Marketing

FEBRUARY 22, 2024

High Growth Firms Prioritize Content Marketing Producing high-quality content is High Growth firms’ top marketing priority in 2024. Conflicts across the globe, mixed economic signals and political instability add smoke to a marketplace that’s undergoing change at breakneck speed. How did they do it? Don’t lose sight of #5.

Studies 80

Studies Top of Funnel Marketing Budget Peer-to-peer 80

Mereo

FEBRUARY 24, 2021

In a virtual environment, sellers must work even harder now to capture a prospect’s attention and hold it by sharing content that is RICH. In a virtual environment, sellers must work even harder now to capture a prospect’s attention and hold it by sharing content that is RICH. Back-up Your Content With Hard Data.

Paid Search Agency 73

Paid Search Agency Peer-to-peer Content Urgency Marketing 73

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. This type of analysis can help you discover how your brand can differentiate itself through marketing. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis.

SWOT 103

SWOT Comparison Peer-to-peer Analysis 103

Trade Press Services

APRIL 29, 2024

In addition, many industry-specific associations offer global, national, and regional opportunities for connecting with industry peers. The saying that “it’s not just what you know, but who you know” still rings true in business today. Professional networks go beyond liking and sharing posts on social media.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Hinge Marketing

JUNE 11, 2021

How are some AEC firms growing nearly 3X faster than their peers? For AEC firms aiming to grow and retain a competitive advantage over their competitors, obtaining a research-based understanding of how your peers and competitors view the marketplace is essential. Purchase the 2021 High Growth Study: AEC Edition here and find out.

Peer-to-peer 107

Peer-to-peer Work Management Marketing Management Business 107

Marketing Insider Group

DECEMBER 1, 2023

We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. Training programs provide the initial vehicles to “prepare sales for the fray” as one of my colleagues says. Training prepares sales reps to execute. What Are We Coaching For? So What’s the Problem?

B2B Sales 169

B2B Sales Effectiveness Work Management Marketing Management 169

Metadata

FEBRUARY 5, 2024

The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. Our social team is constantly creating valuable content to jump on existing conversations,” Melissa shared. How did ClickUp go from zero to 8M users in just a few years?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Interacting with prospects through LinkedIn content. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

ClickZ

OCTOBER 6, 2020

Events offer the unique opportunity to be among your peers, to immerse yourself in content that you’re passionate about, interface with speakers you admire and connect with sponsors for meaningful, face-to-face conversations. 30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Hinge Marketing

MAY 19, 2021

For technology and software firms seeking to stay competitive and grow during these demanding times, having a research-based understanding of how your peers and competitors view the marketplace is essential. As with innovation, finding top differentiators takes research and deep insight into how your firm stands out from others.

Marketing Automation Services 105

Marketing Automation Services Marketing AI Software Peer-to-peer 105

Martech

JUNE 6, 2023

Dig deeper: 5 ways to harness AI in B2B content creation For historical context, we turn to tech innovator and investor Marc Andreessen: “ We had two such anti-technology jobs moral panics in the last 20 years — “outsourcing” enabled by the Internet in the 2000s, and “robots” in the 2010s. The AI revolution screams career opportunity.

Marketing AI 93

Marketing AI Marketing Analytics Tools Generation Planning 93

Sprout Social

JUNE 15, 2021

As you scroll through the Index, keep an eye out for our 2021 Content Benchmarks Report and The Digital Natives Report , as well as the Sprout Social Index™, Edition XVII: Accelerate PDF compiling the full dataset plus a few surprises. If it feels like competition is heating up (and fast), you’re not alone.

Peer-to-peer 109

Peer-to-peer Social Media Advertising Benchmark Marketing Report 109

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Visual and video content will become increasing important.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Televerde

MAY 13, 2024

Top-of-the-funnel marketing is how you often make your first impression with a potential customer, and how you differentiate from the other companies targeting the same buyers. But in crowded markets, how can you be sure your marketing content and outreach is visible? How do you ensure potential leads will take action when they see it?

Top of Funnel 52

Top of Funnel Marketing Funnels Ideal Customer Profiles Marketing Automation Services 52

chiefmartech

JANUARY 21, 2020

Back in September 2017, Toronto-based ScribbleLive acquired ion interactive , the interactive content SaaS company I had co-founded and served as president and CTO. from a bunch of VCs and had executed a string of acquisitions — including the content talent marketplace Visual.ly — to build out an enterprise content marketing suite.

Paid Search Agency 107

Paid Search Agency Examples Peer-to-peer Personalization 107

Content4Demand

DECEMBER 18, 2018

Okay, content marketers. Do you go straight to writing the content? You may be missing the critical component that will take your content from meh to magnificent. Messaging maps are not marketing messages that you can just plunk into your content as is. 4) Commit to a solution – differentiate. If so, beware.

Marketing AI 71

Marketing AI Peer-to-peer Trigger Marketing Content 71

Schubert B2B

SEPTEMBER 29, 2023

To do this, you must create and send content to a wider target pool on various channels (e.g., In short, it lets people learn about your offerings anonymously using content like: podcast blogs social media content, and live events to aid independent research. So, what precisely is B2B demand generation? Its overarching goal?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Circle Studio

DECEMBER 27, 2018

Forward-thinking professional services firms are realizing that providing an exceptional client experience across the entire client life cycle is the key to creating genuine differentiation and sustained competitive advantage. Delivering quality projects on-time and on-budget is what the client expects—not a point of differentiation.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Salesforce Marketing Cloud

MAY 8, 2024

Table of contents Are customer expectations changing? The same study reveals that 88% of customers say good customer service makes them more likely to purchase again. With so many customers staking their purchasing decisions on high-quality experiences, it makes you wonder — are you doing enough to meet customer expectations?

Work Management 52

Work Management Statistics Service Companies 52

Outreach

AUGUST 11, 2020

The As are most likely the most eye-catching logos — the ones all your peers and executives will be impressed by if you enter a deal cycle and close them. I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in.

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Marketing Insider Group

NOVEMBER 18, 2020

Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Tomorrow People

NOVEMBER 6, 2020

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The case for change.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

Madison Logic

JULY 25, 2023

Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Personalize campaign strategy at every stage of the sales cycle: Increase conversion rates by choosing content and messaging that uniquely meets buying committees with the information needed. Our rich dataset offers the clearest view of potential customers, allowing marketers to optimize marketing investment and speed up the sales cycle.”

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Vidyard

NOVEMBER 29, 2017

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. I’d like to come up with better, more differentiated answers and ideas, and I’d like my team and my boss, my peers, my direct reports to do that too.” So average is not our problem.

Peer-to-peer 56

Peer-to-peer Content Differentiation Youtube 56

Hinge Marketing

NOVEMBER 24, 2020

AEC firms have been facing a fairly consistent set of challenges in recent years: fighting for top talent, differentiating in a competitive market and adapting to swift changes in the evaluation and selection process. . Why This Study Matters to You. How have things shifted (or accelerated) in the midst of a global pandemic? .

Peer-to-peer 109

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 109

Hinge Marketing

MARCH 17, 2021

As the pandemic reshaped their target audiences’ needs, many of them donned a digital publisher’s hat and developed valuable, optimized content that they distributed through both their own digital channels and earned media. Next, observe where your peers and colleagues look for articles to share on Twitter or LinkedIn.

SEO 124

SEO Marketing & Strategy Domain Peer-to-peer 124

Sprout Social

MARCH 30, 2023

Companies like OpenAI, Google and their peers are building highly capable, multipurpose models that can address a breadth of use cases. Platforms won’t be differentiated by simply having AI capabilities, but by how thoughtfully they weave AI into the end user experience. The last few months marked the start of a new chapter.

Marketing AI 112

Marketing AI Peer-to-peer Training Software 112

The ROI Guy

JUNE 27, 2018

The 4Ps made sure you were positioning your solutions correctly and differentiating from the competition, by balancing the four elements of Product, Price, Promotion and Place. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Sprout Social

NOVEMBER 2, 2021

In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. But it’s also an opportunity. What we tested.

Marketing & Strategy 108

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 108

SalesIntel

OCTOBER 20, 2023

While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. The B2B data and intelligence landscape is always competitive with new entrants coming in each year.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Content4Demand

NOVEMBER 25, 2020

Creating relevant and timely content takes a lot of work. Creating relevant, timely and compelling content is even more work. But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. Over 75% of B2B buyers consume three or more pieces of relevant content before even talking to a salesperson. Some B2B companies love their tried-and-true strategy. So, where’s the need for digital? And you know this too.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Pam Didner

SEPTEMBER 8, 2021

The best way to know the soft skills you need to develop is to get feedback from your team, peers, and managers. During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. So, you need to be ready, but how? Hard skills. These include: Communication. Leadership. Personality.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121