Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. However, I don’t believe outreach techniques or templates could guarantee success here.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

The Point

DECEMBER 5, 2023

Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains. House lists (customers, leads, and other opted-in contacts) are not immune.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Publish original studies. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Marketing Interactions

OCTOBER 8, 2020

Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. As your products evolve, your content must keep pace. The Job of Sales Content.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content Creation.

Marketing Automation Services 320

Marketing Automation Services Marketing Budget Paid Search Agency Service 320

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Affiliate sales support independent publishing.

Paid Content 347

Paid Content Social Marketing Paid Search Agency Advertising Agencies 347

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Contently

MAY 8, 2019

At Contently, we talk about the audience a lot. Audience, in this case, usually refers to the outside world—the group of people who read, watch, and listen to your content. If your content resonates, you’ll be able to build a relationship with the right people who can buy your product.

Work Management 167

Work Management Marketing Management Content Marketing Paid Search Agency 167

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. Content is at the core of digital marketing. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Marketing Insider Group

DECEMBER 11, 2019

Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. When roadmapping your content strategy, every step on that roadmap should directly tie back to your high-level company goals as well. This is where you will get into the main content of your roadmap.

Planning 299

Planning Work Management Marketing Management Deliverability 299

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Over 2 million blog posts are published each day. Sorry, but it doesn’t. BuzzStream.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

seo.co

JANUARY 31, 2023

It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work. Create More Linkable Assets Content is the foundation of any good link building campaign. Content should be relevant to your target market.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 103

Campaigns Account Based Marketing B2B DemandBase 103

Optinmonster

MAY 7, 2024

Geotargeting simply means that you’re providing custom content to visitors based on their physical location. You can use geotargeting for regional outreach, promotion of virtual events, or learning more about your customers. Location can tell you a lot more about a target customer than just their geographic location.

Rules 62

Rules Display Template Click Rate 62

Vidyard

APRIL 10, 2019

Outreach joins EveryoneSocial, Reply.io, 366 Degrees, ConnectLeader, and FunnelAmplified as the latest members of Vidyard’s partner Integration Directory to integrate the Vidyard GoVideo video selling app directly into their sales engagement workflows.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Salesforce Marketing Cloud

FEBRUARY 22, 2022

Consistent, personalized customer experiences are critical; 65% of consumers would switch to a competitor if a brand fails to connect with them. With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Get to know Mobile Publisher for Experience Cloud. What is Mobile Publisher?

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers.

Trends 103

Trends B2B Thought Leadership B2B Thought Leadership 103

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Martech

MAY 7, 2024

Every year, we publish the Marketing Technology Supergraphic and we hear one question: “Will the Martech market consolidate any time soon? Slightly more than half, 53%, are content-related tools, covering copy, image and video use cases. However, our research reveals many more interesting genAI use cases beyond content.

Work Management 105

Work Management Long Tail Marketing Marketing Management Trends 105

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? AI copywriting is content generated by machine-learning software. It then uses that knowledge to generate new content on a set topic. Talk about time-saving not having to tackle content word by word, right? How to Use AI Copywriting Tools.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Over time even your best content tends to go stale. More shares of your content through all channels . Higher rankings in SERPs.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. Even worse, everyone else publishes similar lists. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. In December, we put out a call for content marketing resolutions.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

Brandpoint

MARCH 26, 2020

Plan earned media outreach and media buying efforts at these key locations. Expect the unexpected , and when these events impact news coverage, take a moment to assess, refocus and update your strategic outreach so you can position your campaigns for success. #4: Additionally, post links to your content in your social media posts.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

ClearVoice

JULY 4, 2022

Every aspect of your content marketing strategy should serve your readers. One great way to do this is through the Skyscraper Technique, which is also called skyscraper content. This technique refers to an authoritative long-form content piece designed to attract high-quality white hat backlinks. It’s pretty simple. Learn more.

Ad Building 52

Ad Building Domain Content High Quality Lead 52

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. For content marketing to be truly effective, it needs a strategy with resources behind it. “For

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Tiecas

MAY 7, 2024

Demand Generation The Power of a Documented Industrial Content Marketing Strategy Industrial Content Marketing for High-Quality Lead Generation Industrial Content Marketing Success Hinges on Quality Content Industrial Content Marketing Builds Brand Awareness, Loyalty, and Thought Leadership Do You Need an Industrial Marketing Agency or a Consultant?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

seo.co

SEPTEMBER 27, 2021

Most site owners know that they need to build links and reputation by generating relevant and innovative content. But you also can get links in ways other than writing content. If you’re interested in building links without creating a lot of new content, you should be hunting for ways to leverage your connections and relationships.

Ad Building 97

Ad Building Curation Content Link Building 97

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. Full service agencies will also offer in-house influencer content creation services.

Advertising Agencies 138

Advertising Agencies Paid Search Agency B2B Marketing Planning 138

Martech

FEBRUARY 8, 2024

It also has AI-guided prospecting, dynamic buying committees, generative AI-powered outreach, AI Email Assistant, unified data and customization options. Ask Athena lets users ask questions about their business performance, customer segments, or feedback records and get answers from their own data. Get MarTech! In your inbox.

Marketing AI 81

Marketing AI Allocation Zoominfo ROAS 81

Excelsior Research

MAY 31, 2021

CONTENT SYNDICATION. CONTENT SYNDICATION. Ways To Make Content Syndication Work For You. What is Content Syndication? Content syndication is that the act of re-publish web-based content by a third-party website with citing original source. Now, what contents are often re-published?

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Brandpoint

JULY 30, 2019

Fortunately, some companies are beginning to realize there might be serious benefit in supporting their salespeople with more warm leads in something they’re already doing: content marketing. My company has been providing our clients with content marketing tools and services for over 20 years. Develop Reusable Content.

Demand Generation Agencies 86

Demand Generation Agencies Best Practices Paid Search Agency Content 86