Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

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Social Media Media Curation Content 65

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. 46% of consumers follow brands just for their inspirational content.

Stats 110

Stats Social Media Social Marketing Media 110

BOP Design

DECEMBER 21, 2021

A major component of inbound marketing is content marketing and content creation. In this article, we take a look at B2B content marketing practices that work and why they are effective. When most B2B marketers talk about content marketing, thought leadership articles are at the center of their strategies.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Sharpspring

JULY 22, 2022

Scheduling great content shares in your industry. People love to consume content, and the more content you share with your followers, the more they will appreciate you and look to you as an authoritative resource in your industry. Content research and brainstorming. Fully automating your social media content.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Convince & Convert

NOVEMBER 30, 2023

Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy. It is also a great idea to set up your business digital card to curate your brand’s social proof. It always helps a brand look more relatable and trustworthy!

Social Media 105

Social Media Advertisements Advertising Tools 105

Liveintent

JANUARY 18, 2022

Super Bowl is just around the corner, and if you’re an avid football fan you may be one of many currently obsessed with team rankings, stats and predictions, and maybe some innocent sports gambling. Align your brand with relevant content. Pump up your contextual game with Native Curated Packages. No problem.

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Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience.

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Content Landing Pages Curation Conference 103

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. You do you.

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Twitter Startups Work Management Marketing Management 259

Hubspot

DECEMBER 28, 2016

Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working.

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Top of Funnel Paid Search Agency Sales Qualified Leads Companies 96

RebelMouse

JUNE 6, 2023

We all know that quality content is the number one way you can leave a lasting impact on your audience and fuel repeat visits to your site. But in the past six months, the explosion of artificial intelligence (AI) has redefined what it means to create content that resonates. And there’s no sign of the rise of AI chatbots slowing down.

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Marketing AI Industry CMS Paid Search Agency Customer Satisfaction 52

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Ways to Use Google Trends for Content Marketing.

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Trends Google Outgrow Content Marketing 52

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

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Marketing AI B2B Sales Personalization Paid Search Agency 62

Heinz Marketing

FEBRUARY 18, 2020

Here are some stats and articles to back up that claim: 93% of B2B marketers use email to distribute content (Content Marketing Institute). We need to humanize connections and use personalization to create relevant, curated content. However, based on current trends, email marketing is far from dead.

Email Marketing 99

Email Marketing Classified Ads CAN-SPAM Gartner 99

sagefrog

DECEMBER 6, 2023

Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events. Take Action: Research and select directories relevant to your industry and gain admission to those selected. This is a sharp increase from 14% in 2022, an uptick not to be ignored.

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Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. But first, you may be wondering … What does content curation mean?

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Curation Effectiveness Marketing & Strategy Content 82

Scoop.it

DECEMBER 30, 2021

As per stats, 69% of buyers have accepted one or more cold calls in 2019. Also, representatives should add value to the sales conversation by offering content and insights that are relevant to the prospects. It can recommend content and messages based on specific situations and target audiences.

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. In truth, nearly three-fourths of respondents in the national poll expressed frustration at content that does not recognize them and adapt to their interests.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.).

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Webinar Metrics Enterprise Management B2B Marketing Budget 130

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care content marketing can and should play in the lives of consumers. My content checkup. Urgency of care.

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Convince & Convert

NOVEMBER 1, 2011

The answer is you can’t stop creating the content in the way that people you’re trying to reach consume it. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. I think that was the stat that was in there, which is a lot, right?

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Relevance Work Management Marketing Management Disintermediation 121

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. B2B content consumption signals buying intent.

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Planning Statistics B2B Marketing Top of Funnel 52

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. This approach ensures you reach the most relevant audience, maximizing your investment. Color Palettes: Color evokes emotion and inspires action.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Martech Advisor

JANUARY 27, 2020

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy. Conversational Marketing. Social Proof.

Work Management 84

Work Management Word of Mouth Marketing Management FAQ 84

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% But recently, a few really shocking stats caught my eye, and I thought it would be fun to share them all with you. So here they are.

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Stats Display Banner Ads Advertisements 28

EveryoneSocial

JULY 21, 2022

Just take a look at these stats: A strong employer brand can reduce cost per hire by 50%. Related: Want to get your people involved in employer branding activities like creating and sharing content? Plus, when employees post about the company, that content has far greater reach and engagement. We’ve got a guide for that.

Activities 52

Activities Brand Identity Branding High Quality Lead 52

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Using accurate data in your original content is powerful way to communicate that you’ve done your research. As content marketer Britt Brouse points out , it’s crucial to become something of a “data authority” in your niche.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Sprout Social

JANUARY 12, 2022

In short, this is when employees or colleagues boost your promotions and content on their own accounts. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. This includes @mentions of your brand and tagged posts.

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Word of Mouth Paid Content Conversion Work Management 137

Scoop.it

APRIL 6, 2023

One of the best ways to achieve that is through content marketing. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. So, how do you stay in touch with your audience as you work on your original content? Enter content curation.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

Onalytica B2B

JANUARY 30, 2018

These fake followers are also bringing fake engagement, so shifting focus from reach to broad engagement stats won’t quite cut it. A true influencer on the other hand, will be well connected with the well-known industry influencers, with reciprocal engagement on each other’s content. Curators – sharing content from others.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Scoop.it

JULY 19, 2022

That’s where curated content comes in. The primary purpose of curated content is to provide your audience with content that is in their niche and saves them precious time. In some ways, content curation can provide more useful information than original content because it gives readers additional viewpoints.

Curation 82

Curation Paid Search Agency Marketing Management Content 82

Heinz Marketing

NOVEMBER 30, 2018

We are accustomed to curating images that tell our personal stories in the ways we want others to see us. Add relevant info like location, website URL, and what this Instagram is all about. Establish content buckets. Keep your Insta exciting and relevant by prepping unique ‘buckets’ of content topics.

Marketing Attribution 85

Marketing Attribution Marketing & Strategy B2B B2B Sales 85

Huptech Web

JUNE 9, 2023

Table Of Contents Introduction Data-Driven Marketing vs. Traditional Marketing Why Does Any Business Need Data Driven Marketing? By understanding their individual needs and preferences, you can tailor your marketing messages, offers, and recommendations, making them more relevant and engaging.

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Outbrain

JULY 29, 2020

This may translate to offering a certain kind of content, highlighting specific keywords, needs, or principles, etc. However, it also pinpoints the parameters that are geared towards understanding the relevance and the effectiveness of your emails. In doing this, you can then reach a higher number of readers via content discovery.

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Newsletter ROI Generation Click Rate 29

Parse.ly

AUGUST 8, 2019

The back-and-forth of “go talk to the data people” became onerous, and I eventually began pulling the stats myself. There are content strategists, audience teams, and marketers everywhere who struggle with: but don’t you get it?? The argument for “why content?” How does it use content? And I wasn’t alone.

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

Huptech Web

MARCH 2, 2023

Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions. Engaging content, improved customer engagement, and increased sales are ways businesses can use social commerce to reach a broader audience.

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Paid Content eCommerce Social Media Paid Social Agency 52