Scoop.it

FEBRUARY 23, 2023

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. It’s a process of sharing third-party content that aligns with the interests and preferences of your target audience to get more traction online. So, without further ado. Let’s get started.

Curation 87

Curation Top of Funnel Content Copyright 87

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Curation 78

Curation Newsletter Content Deliverability 78

Scoop.it

AUGUST 3, 2023

The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content.

Curation 75

Curation Content Paper Loyalty 75

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Curation 80

Curation Brand Identity Branding Content 80

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 86

Curation Work Management Marketing Management Service 86

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 313

Marketing AI Curation Content SERP 313

Scoop.it

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. And the business keeps its subscribers.

Curation 85

Curation Campaigns Lead Ranking Lead Scoring 85

Scoop.it

JUNE 10, 2021

The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Among them, video curation is one of the lesser-explored options. In this article, we will tell you all that you need to know about video curation. Coming Up with Video Content. Video Curation.

Curation 76

Curation Video Marketing Content Advertising Mediums 76

Scoop.it

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience.

Curation 98

Curation Content Blogger High Quality Lead 98

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

SmartBug Media

MARCH 29, 2021

It’s my favorite yearly exhibit because of how the museum directors decide upon the themes and build a curated collection based on that theme. The museum curators were not discussing fashion that people typically wear while camping, but they focused on fashion humor and parody, which can mean so many different things to different people.

Curation 124

Curation Buyer Personas Content Landing Pages 124

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

Curation 97

Curation SEO Lead Ranking Lead Scoring 97

Content Marketing Institute

APRIL 28, 2020

Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.

Curation 136

Curation Demand Content Social Media 136

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. The answer is YES.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Scoop.it

OCTOBER 11, 2022

B2B content marketing can help boost search engine rankings, increase brand awareness and help establish a business as a leader in an industry. Content can boost brand visibility and plant seeds in the minds of readers, leading to an increase in traffic, leads, and sales. Content curation comes with many challenges, however.

Curation 80

Curation B2B Marketing Work Management Marketing Management 80

Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content.

Curation 97

Curation eCommerce Business Content 97

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Ranking 72

Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Managing social media and creating content, after all, is a full-time job. Two words: Content curation.

Curation 98

Curation Twitter Content Eye-Tracking 98

Scoop.it

OCTOBER 13, 2022

As a content marketer, chances are you’ve heard the phrase “content is king.” Content is one of the best ways to connect with your target audience and build relationships. But not all content is created equal. Are they videos, interactive polls, photos, user-generated content, or testimonials?

Curation 85

Curation Social Media Analytics Personalization 85

Scoop.it

OCTOBER 6, 2020

Content can make us smile. HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Brands don’t invest in content for the sake of it – they do it to drive results, and the result they care most about is selling more. It can make us think. The answer?

Curation 92

Curation Top of Funnel Content Lead Nurturing 92

Scoop.it

JULY 8, 2021

However, creating successful content is a challenge. This leads us to a key challenge: for your content to bring results, it needs to be consistent, unique, and rich—all of which takes more time than you likely have. Luckily, there’s a (quite) easy solution: content curation that powers your content efforts on WordPress.

High Quality Lead 85

High Quality Lead Curation Efficiency Content 85

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about how you consume content.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. A step-by-step guide to curate great video content Indulge us for the moment as we put aside the persona and where they are in the buyer journey.

Curation 118

Curation Top of Funnel Video Marketing Content 118

DivvyHQ

MARCH 9, 2023

It's no secret that creating relevant content is key to a successful marketing strategy. But with so many moving parts (and so much competition), it can be tough to know where to start. Our latest article breaks down the process into 8 easy-to-follow steps. Let's go!

Relevance 64

Relevance Tips Content Marketing Strategy 64

Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy?

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Scoop.it

FEBRUARY 25, 2021

In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

Curation 66

Curation Social Media Media Ad Building 66

Scoop.it

DECEMBER 1, 2020

Content marketing is a challenging discipline. Content that’s engaging, entertaining, useful and informative grabs eyeballs, builds connections with potential customers, and establishes your brand as one that’s worth following. At the same time, you can’t neglect the need to publish a certain amount of original content.

Lead Capture 80

Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content.

Trends 281

Trends Marketing AI Lead Ranking Lead Scoring 281

Scoop.it

AUGUST 16, 2022

You need to have the right thought process and create emails with engaging content and attractive offers that stand out. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. Defining a Curated Newsletter. Advantages of Curated Newsletters. Pick a topic.

Curation 85

Curation Newsletter Business User-Generated Content 85

Scoop.it

FEBRUARY 23, 2021

Two-thirds of B2B buyers respond to salespeople who reach out to them with relevant insights and opportunities. Some will come from your own content assets, and others will come from relevant third-party sources. For salespeople, content curation is all about using those various assets to reach and engage prospects.

Top of Funnel 65

Top of Funnel Curation Work Management Marketing Management 65

Scoop.it

MARCH 26, 2020

We talk a lot about content curation and how it can help companies thrive in their industries. We often focus on helping marketers discover and curate the best content possible, as well as on enabling team leaders and executives to drive employee advocacy. Why content curation works for corporate communications.

Curation 74

Curation Press Paid Search Agency Content 74

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. It’s about using other content as inspiration and sharing it in a way that benefits the original creator and serves your readers.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

DrumUp

SEPTEMBER 10, 2020

Reading Time: 6 minutes Whether you’re a marketing manager, business owner, blogger, or social media personality, it can be tricky to find the time to create all of the content that you want to share. While you can turn to content marketing services to take some of the strain.

Curation 59

Curation Relevance Blogger Content 59

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.

Curation 89

Curation Marketing Automation Services Content SMS 89

xiQ

MARCH 1, 2023

The Power of Affinity Marketing: How xiQ's AI-Powered Digests are Revolutionizing B2B Content Marketing Cut Through the Noise and Capture the Attention of Your Target Audience In the world of B2B marketing, creating relevant and engaging content is crucial for building brand awareness, establishing thought leadership, and ultimately driving sales.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116