Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Learn how to perform and ace competitor content analysis in this simple breakdown.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. And in the world of content, your pen (or keyboard) is your sword. Yes, better.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. How does lead scoring work?

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 143

B2B Case Study Case Studies Content 143

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. .” So why the recent flurry of headlines pronouncing the death of the CMO?

CMO 85

CMO Enterprise Management Planning Work Management 85

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. There’s a reason why, according to research from Semrush , 61% of marketers conduct content audits two or more times per year. What is the purpose of a content audit?

Lead Scoring 102

Lead Scoring Lead Ranking Paid Search Agency Content 102

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 79

Social Media Template Work Management Marketing Management 79

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 93

Analysis Marketing AI Examples SWOT 93

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. A well-defined audience is the foundation upon which marketers build successful lead-generation strategies.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. The challenge, however, has always been to predict the impact of your content before it goes live. This allows you to know how well your new content will do before publishing it.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

The Lead Agency

MARCH 17, 2024

Every action our customers perform online today can be a gateway to a new business opportunity. This information becomes the bedrock upon which successful marketing strategies are built. No matter the page, they should flow naturally as a next step for customers to submit their information.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

xiQ

MARCH 27, 2024

The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. To combat this, we recommend conducting an SEO content audit.

SEO 92

SEO Content Keywords Analysis 92

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Martech

DECEMBER 18, 2023

And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies. For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Producing content variations like text, images and video. First, what is AIOps?

Marketing AI 110

Marketing AI Digital Asset Management Enterprise Management Work Management 110

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. They can be the name of a campaign, the name of a creator partnership, a content bucket, a goal—whatever helps you organize content.

Tagging 122

Tagging Marketing Strategy Marketing & Strategy Planning 122

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

SocialPilot

APRIL 25, 2024

Creating content is just one piece of the puzzle. Whether you’re a seasoned content creator or just getting started, knowing how the ins and outs of YouTube Studio can simplify your workflow and put you in charge. From there, you can change the visibility of your content, edit video details (title, description, tags, etc.),

Youtube 67

Youtube Copyright Ideal Customer Profiles Advertising Agencies 67

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. As a marketer, you post content daily or sometimes weekly.

Social Media 95

Social Media Media Lead Scoring Lead Ranking 95

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 104

Process SEO B2B Marketing Lead Scoring 104

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead Generation 100

Lead Generation Lead Ranking Tactics Lead Scoring 100

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. In this three-part series, we outline best practices for building, marketing and measuring an effective email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. Sounds like a marketer’s dream, right? For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126