KoMarketing Associates

DECEMBER 17, 2019

What should we try next year that we didn’t have the resources for before? This section may seem self-explanatory given the title of the post, but 24 percent of marketing teams don’t take a strategic approach to content marketing. 69% of the “most successful” content marketers have a documented strategy in place.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Content Marketing Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Schubert B2B

MAY 26, 2023

Is content marketing worth it? Well, the truth is that such a strategic marketing approach has become a multibillion-dollar industry over the last few years for a reason. Marketers simply found that…it works! Content marketing can help create brand awareness and establish your business as an authority on the market.

Content Marketing 62

Content Marketing Work Management Marketing Management Paid Search Agency 62

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But before we begin listing the reasons, let’s first see what content marketing is. . But why is that? .

Small Business Marketing 102

Small Business Marketing Content Marketing Advertising Agencies Business 102

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

JUNE 7, 2018

For these reasons, it’s important to consider whether your content focus is too narrow and what you can do to overcome stale articles, blogs, or other pieces that don’t drive (and keep) audience interest. One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Content Marketing. Public Relations (PR). Pay-per-click (PPC).

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

KoMarketing Associates

JULY 26, 2018

There are numerous tips and strategies that can help B2B content writers be more effective and efficient. Here are a few hacks to help you start seeing better outcomes from your content marketing : 1. Hack: To get a better grip on your audience, not all of this research can (or should) necessarily be done online.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

DECEMBER 19, 2017

At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. Working closely with our clients, we were able to overcome a number of common content marketing challenges on our way to improved website performance. Difficulty Showing Value.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

AUGUST 2, 2016

As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. The first step in establishing benchmarks is to review key competitors and their online productivity. Content Marketing Production.

SEO 120

SEO Content Marketing Planning Work Management 120

Biznology

JUNE 22, 2018

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. When I counsel clients on content marketing, I don’t take an idea-led, “come up with some catchy headlines” sort of approach.

Analytics 152

Analytics Top of Funnel Content Marketing Differentiation 152

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. That means content that is not only well sourced, but displays a deep technical understanding on a specific topic.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Budget and Resources. Don’t Overlook the Underdogs.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. It also helps mitigate overlap and unnecessary duplication of content.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Content Marketing Institute

NOVEMBER 8, 2018

HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. Decide whether to focus on existing or new content pages. Focusing on searcher intent for existing content is a little more troublesome. Searching for a way to intentionally improve your content marketing game?

Keywords 88

Keywords Intent Resources Top of Funnel 88

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling In Content Marketing?

Storytelling 59

Storytelling Content Marketing Branding Brand Identity 59

Circle Studio

NOVEMBER 1, 2018

As content marketing continues to grow in popularity, companies everywhere are creating content to fuel their marketing efforts. But while content marketing is an integral component of an effective online marketing program , common pitfalls exist. Determining specific goals for the program.

Top of Funnel 114

Top of Funnel Content Marketing Planning B2B Marketing 114

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Rising stars, by contrast, are where the action is: high-growth marketspaces with market share there for the taking.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? The biggest conclusion? Let's break it down.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 18, 2016

And, of course, content marketing came to mind, since anyone who’s spent any time developing content programs knows that you win some – and you lose some. So let’s take a look at some proactive steps you can take when your content marketing initiatives don’t perform as well as expected: Get Analytical.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

MARCH 9, 2015

For some companies, “outsourcing” a content marketing program carries a negative connotation. It brings up anxiety and visions of rogue freelancers writing content you can never use or blog posts that don’t fit your brand’s voice or style at all. You Aren’t a Good Writer or Editor. You Can’t do it Regularly.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Budget Programs B2B Marketing 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Portent’s Content Idea Generator. Google Analytics.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017. Content Marketing " by QuickSprout.

Class 101

Class Enterprise Management Online Marketing Work Management 101

nDash

OCTOBER 26, 2020

If you’re looking for content writers that can speak to Human Resource and People Operation professionals, look no further. Type of content: . Seasoned human resource and eLearning professional with two decades of crafting copy for both website and print marketing. Human resources. Types of content: .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

KoMarketing Associates

MAY 21, 2015

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. We can all agree that there is no room for complacency in the content marketing space.

B2B Marketing 120

B2B Marketing Content Marketing B2B Paid Search Agency 120

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Social Media 100

Social Media Resources Media Web 2.0 100

Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. It’s also a rich educational resource. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. What is Content?

Planning 92

Planning Marketing Plans Service Content Marketing 92

KoMarketing Associates

OCTOBER 21, 2014

During one of these waves of nostalgia, I made a connection between Halloween and my job as a content marketer…and then another…and another. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Disclaimer : Our rendition was even more intense than this one!

Content Marketing 120

Content Marketing Content RSS Paid Search Agency 120