KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. General Online Marketing Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Bannersnack

DECEMBER 27, 2018

If you’re considering working as an online marketing freelancer, know that you’re part of a big brave pack. But that’s just because the pack is scattered across the globe, working remotely and functioning on the world wide web’s incredible resources and […].

Online Marketing 80

Online Marketing Ad Building Resources Marketing 80

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Valasys

MAY 24, 2021

But today, this is totally wrong because many SMBs and start-ups have learned to use digital marketing to their advantage & provides them with the chance of growing their presence digitally to compete against the big popular companies or brands. One can use this platform to promote the products, offers, and services online.

Online Marketing 52

Online Marketing Paid Search Agency Planning Advertising Agencies 52

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Links are central to the functionality of the web. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Hubspot

JANUARY 5, 2021

Without using up too many resources, brands can publish videos that evoke emotion. The "Discover" tab on TikTok highlights trending topics and hashtags, a great resource for marketers to generate new content ideas. This platform is ideal for brands that don’t want to spend too much time or too many resources on video marketing.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Content Marketing Institute

NOVEMBER 8, 2018

For years, online marketing experts have suggested pursuing SEO keywords that have a high volume and low competition. Cover image by Joseph Kalinowski/Content Marketing Institute. The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute.

Keywords 89

Keywords Intent Resources Top of Funnel 89

B2B Marketing Traction

OCTOBER 12, 2011

What kinds of content will fuel your online marketing machine? Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). Here are some ideas: Blog posts. Press releases. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Hubspot

MAY 3, 2017

Check out mine on LinkedIn: 1) HubSpot Inbound Marketing Certification. 2) HubSpot Content Marketing Certification. Copyblogger is a content marketing company that creates content about content (so meta). Copyblogger espouses four pillars of content marketing success, which it delves into over the course of this class.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Hinge Marketing

JANUARY 12, 2016

Last month I wrote about how your firm’s website is connected to the rest of your marketing initiatives. You too can walk among the giants with the powerful slingshot of effective online marketing. As a smaller firm, your challenge might be assembling the resources to undertake research in the first place.

Online Marketing 48

Online Marketing Effectiveness Planning Work Management 48

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hubspot

AUGUST 30, 2018

Whatever your goal, it should tie into your brand and your online marketing objectives. Then, they linked the real life search to their online communities using Periscope, Twitter, and Instagram to offer clues on how fans could find the tickets. Determine a goal for your event. Encourage your customers to organize events.

Communities 70

Communities Online Marketing Ad Building Advertising Agencies 70

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48

Webbiquity

APRIL 18, 2023

What are B2B eCommerce Marketing Tactics? While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

JULY 30, 2020

A solid website will also be key to managing other aspects of your online marketing strategy. You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

The Effective Marketer

NOVEMBER 3, 2011

Bigger companies will allocate more resources, and depending on what you sell the online venue might require a bigger piece of the pie versus those that need to rely mostly on traditional channels to reach their audiences. Using the Benchmarks.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

Biznology

SEPTEMBER 27, 2012

If you’re like most businesses, mobile is probably growing significantly faster than other online marketing channels. Likewise, if one of your activities continues to lag, maybe it’s time to pull the plug (or at least limit the resources you’re throwing at it). Know your numbers.

Allocation 80

Allocation Online Marketing Planning Paid Search Agency 80

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. are ill-suited for virtual events and interactive online marketing. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

ATAK Interactive

MAY 24, 2023

In today's digital age, it is vital to have an online presence to attract potential customers and increase sales. However, creating and maintaining a successful online marketing strategy requires expertise, time, and resources that many business owners may not possess. This is where an internet marketing agency comes in.

Internet Marketing 78

Internet Marketing Advertising Agencies Paid Search Agency Ad Agencies 78

KoMarketing Associates

OCTOBER 4, 2016

Start by focusing on one or two channels and build out your plan of action as time and resources allow. Here are a few recently drafted resources from KoMarketing team members to review as well. Here are a few recently drafted resources from KoMarketing team members to review as well. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JANUARY 16, 2018

Content Marketing Strategy. From assembling a content marketing team to learning about the key strategies, techniques and tactics, launching a program can be daunting. This Online Marketing Institute infographic walks you through the program aspects that should be considered as you navigate the complex realm of content marketing.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In particular, law firms should focus on developing sticky, resourceful content that is useful to the reader – i.e. a prospective client.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. B2B Web Strategy Online Marketing Search Engine Marketing Social Media' Create lists for your prospects, separated by lead groups.

Work Management 40

Work Management Marketing Management Online Marketing CMS Development 40

Kabbage

NOVEMBER 9, 2016

That’s exactly why we share a list of the top marketing blogs each year. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. What do they talk about: Topics literally range across anything and everything related to marketing. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. When taken together, that data turns into insights you can use to determine consumer intent.

Brand Identity 112

Brand Identity Branding Work Management Marketing Management 112

Webbiquity

MAY 30, 2010

Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?). Six Business Lessons from the North Pole by The Communicator. Hard to Categorize. 32 Absurd Action Figures by TrendHunter.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100