KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Content Marketing. Public Relations (PR).

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? But, let’s hit pause for a second. yearly rate.

Link Building 156

Link Building PR Lead Scoring Lead Ranking 156

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 203

SEO Lead Scoring Lead Ranking SERP 203

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Portent’s Content Idea Generator. BuzzStream.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. Content marketing isn’t just about plugging keywords into your website to generate better search rankings.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. It also helps mitigate overlap and unnecessary duplication of content.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Today we’re closing out this three-part series with a post for our marketing audience.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Hinge Marketing

AUGUST 9, 2013

Search engine optimization (SEO) and link building services have bad reputations associated with them. But when done correctly, SEO and link building will increase a website’s authority and traffic over time. Link building used to be a simple process. The world of online marketing has changed.

High Quality Lead 48

High Quality Lead Link Building Buy Ad Building 48

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. If you’re on the hunt for new marketing resources, look no further.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

JUNE 30, 2015

In my last post , I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. Here are four key steps for improving your success rate at link building outreach.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

DECEMBER 4, 2014

It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. SEO is about much more and it’s up to everyone in the industry (and online marketing in general), to educate themselves and others, on what truly makes up a successful SEO program. Don’t trade links.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Additional Resources From KoMarketing. Additional Third Party Resources.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 percent) claim that their top challenge for proving ROI is attributing social and content to revenue. Overall inbound links acquired via social media activity. Internal review of resources. Industry / influencer analysis.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Align with Link Building Initiatives.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. If you want to grow as a professional and simultaneously maximize resources, becoming an expert in the SEO field is a must. If you want to grow as a professional and simultaneously maximize resources, becoming an expert in the SEO field is a must. But SEO is highly technical.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search. Additional Resources From KoMarketing. Absolutely not.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Lawyer link building is critical for SEO.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

APRIL 5, 2018

Most respondents (38 percent) said that they turn to their in-house teams and SEO software more than external resources for help with SEO. Paid search provides help in this arena, which I believe more firms will recognize and act on over time.”. Do you see this percentage changing at all?

Small Business Marketing 177

Small Business Marketing Paid Search Agency SEO Marketing Budget 177

KoMarketing Associates

OCTOBER 23, 2014

Link Building Campaign Engagement Metrics. Referral Traffic to Content Marketing Campaign. Link Building Campaign Engagement Metrics. I will use an example from a KoMarketing link building initiative this past September. Name: Link Building for [Month].

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

seo.co

SEPTEMBER 25, 2023

By the end, you’ll be ready to write up a business plan of your own and start assembling the resources you need to be successful. The Blueprint for Starting an SEO Agency We’ll start by going over the high-level steps you’ll need to take when building an SEO agency from scratch, then delve into each of these topics to explore them in depth.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JUNE 2, 2016

Discovery Attribution: Better attribution between social media and top performing acquisition channel results (like SEO and content marketing). To do this type of analysis, we use a combination of resources. At the end of the day, all marketing decisions have to point to lead generation in some capacity: direct and indirect.

Social Media 120

Social Media Budget Programs Media B2B 120

DAGMAR Marketing

DECEMBER 14, 2018

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? Here’s what’s coming into focus: Content, especially long content, will be even more important. Content marketing will be the new link building.

Spending 81

Spending SEO Paid Search Agency Advertising Agencies 81

KoMarketing Associates

DECEMBER 1, 2016

Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. With this information in hand, we know to avoid replicating this material in future content development. A score of 100% means your content is original and safe from duplicate content issues.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MAY 27, 2014

To see what/when updates have occurred, check out the following resources: Google Algorithm Change History – Moz. Here are some additional resources for identifying if your site was affected by an update: Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame? Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Writing on the Web

JUNE 19, 2013

Content is the most effective SEO tool there can be , if used right. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content. Luckily, there are gazillion resources available that can be used to generate interesting content ideas.That’s where content curation comes in.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. Third party reports, surveys, webinars, and other online (or traditional) contributions. Additional References and Resources.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

AUGUST 25, 2016

I concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. Obviously natural blog, news, and press mentions are superior to paid links and forums. Are they of good quality? How often do they post blogs and on social media?

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

NOVEMBER 14, 2017

From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. In this post, I will introduce six reasons to explain why it’s worthy of a B2B marketer’s time. . Note: Some of the links included below are resources in Mandarin. Large User Base.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Hinge Marketing

AUGUST 21, 2015

Be cautious to not overcommit your resources, though. Think of it as a link building campaign combined with a PR campaign. Developing your blog is just one key aspect in an overall content marketing strategy. Learn how your professional services firm can utilize content marketing in our free guide.

Service 48

Service Tips Planning Ideal Customer Profiles 48