Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!)

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 10, 2013

Many small businesses are not willing or able to pay a writer when first starting out. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company? There are lots of resources for business bloggers available in many different mediums. 3 Tips for Better Blog Writing.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Most of what you need to know about optimizing your content for search engines can be learned online, even for free. Blog this on Blogger. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 2, 2010

As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not! I believe this is important stuff for any professional who wants an effective online presence. Here’s what I see as an important shift in online marketing tactics.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks.

Tips 100

Tips Ning BtoB Digg 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Rohit may be the first person to have coined the term “content curator.” It’s a way for organizations to further their role as a resource to their audience.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? Share resources that can help readers. For more information about this, I have 3 suggestions: Read some of my related posts about triggers: Content or Marketing, or Both?

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JUNE 11, 2010

Most users of B2B Marketing Zone are not regular subscribers to these blogs and other content sources. B2B Marketing Zone is a collaborative effort that was by Tom Pick and Tony Karrer (two of my favorite blog authors and experts in content marketing topics). What d’cha think?

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB 5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. Tip #3 Set your online marketing budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters.

Rules 100

Rules Content Digg Press 100

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. The “Wall Street Journal” Marketing Problem. Top 16 SaaS Bloggers to Follow. 1) Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. Related posts: 4 Time-Saving Tips for Social Media Marketing.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. It means your searchability will go up because there are more pages of content for search engines to index. It can be a headache thrust on an employee whose time is better spent elsewhere.

Budget Programs 84

Budget Programs Work Management Planning Marketing Management 84

Industrial Marketing Today

APRIL 30, 2010

Designing content for 1X use is wasteful. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. This white paper aims to change that perception of them.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Writing on the Web

SEPTEMBER 11, 2013

How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. But attracting readers to a new blog (or even an established one) is easier said than done. Here are a few ways to make your business blog one to watch.

Business Blogging 100

Business Blogging Business Eye-Tracking Social Media 100

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. It means your searchability will go up because there are more pages of content for search engines to index. It can be a headache thrust on an employee whose time is better spent elsewhere.

Budget Programs 68

Budget Programs Work Management Planning Marketing Management 68

Industrial Marketing Today

JUNE 24, 2010

I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. Many of my industrial clients have in-house resources to maintain and update their company websites.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. It means your searchability will go up because there are more pages of content for search engines to index. It can be a headache thrust on an employee whose time is better spent elsewhere.

Budget Programs 60

Budget Programs Work Management Planning Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. Creates Content Marketing With Lasting Impact ). While social media marketing may be cheap, it is not free.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable.

Social Media 60

Social Media Social Marketing Media Planning 60

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Write great blog post headlines? Promote new content most effectively? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

OCTOBER 2, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing? Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Seth’s Blog. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. What is the key to shortening the buy cycle? How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60