The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 29, 2010

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. So here it is, the marketing budget, the final component of the marketing plan.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

AUGUST 30, 2010

While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

AUGUST 14, 2009

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 16, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Marketing Insider Group

AUGUST 24, 2010

Social Media And Your Personal Brand 8 Essential Social Media Resources Finding The Time To Tweet or Blog? About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. Share your thoughts, post a comment.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Effective Marketer

SEPTEMBER 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? I sure do, especially when it comes to marketing. United States License. United States License. United States License.

Training 100

Training Planning Work Management Marketing Management 100

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

The Effective Marketer

JANUARY 11, 2010

Click here for tips from the Effective Marketer Blog Hello there! You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 3, 2009

Without good judgement, they are a waste of resources. The effective marketer, therefore, uses the tools at his or her disposal in the wisest way possible. Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. Resources

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

APRIL 30, 2010

Designing content for 1X use is wasteful. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JANUARY 26, 2010

It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. Many of my industrial clients have in-house resources to maintain and update their company websites.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. My web analytics indicate that not all visitors that land on the pricing page also click on Web design RFQ or Contact Us links. Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. You can follow any responses to this entry through the RSS 2.0 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

So if you need to get up to speed on why you should do email marketing, and the basics behind that, you will find out by watching this class, otherwise just skip it. Veredict : Email marketing basics with a good intro for the novice, but lacking specific tips for the experienced email marketer. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 21, 2009

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. What resources will it require? Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 12, 2009

I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

Please share with your friends and followers: Related posts that may interest you: 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Are You Creating Irresistible Offers with Your Email Marketing? Social Media with Email Marketing – is it the Super Combo? Resources Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 23, 2010

This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you. Creates Content Marketing With Lasting Impact ). While social media marketing may be cheap, it is not free.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. What is the key to shortening the buy cycle? How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Here’s how I see the impact of the changes: Industrial buyers are using more and more online resources for initiating and going deeper into the industrial buy cycle. Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

The Effective Marketer

MARCH 12, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 This is a GREAT time saver.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Yes, that’s where YOU have to start making decisions based on your goals, your availability, your resources, and on what’s important to you. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

SEPTEMBER 21, 2010

That is the value to me of Web 2.0 We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. That is the value to me of Web 2.0 We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. Two of my friends were too.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

The Effective Marketer

OCTOBER 13, 2010

I know, everyone talks about how important the customer is, etc but very few companies really put the necessary resources behind that. This entry was posted on Wednesday, October 13th, 2010 at 9:06 am and is filed under Book Review , Communication , Content Marketing , Marketing Management , Social Media.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

If you are an experienced copywriter, what resources do you use that you recommend others? This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. You can follow any responses to this entry through the RSS 2.0 Keep up the good work, I enjoy your blog.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Resources All Rights Reserved.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Online Marketing Institute

DECEMBER 13, 2010

Content Marketing Blogging without an audience is merely a public journal. He is principal of FutureWorks , an award-winning New Media and business strategy consultancy in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40