Webbiquity

OCTOBER 16, 2018

If you’ve got someone’s direct number, you may be in better shape; but the voicemail message you leave (assuming the person’s voice mailbox isn’t already full—an all too common occurrence) had better be pretty compelling to get them to return your call. Here are six more keys to making influencer marketing work.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

FMG Suite

JUNE 7, 2021

But you want to make sure your customer appreciation event doesn’t turn into a sales or consulting event. If you were invited to a customer appreciation event , you might be hesitant to accept because you don’t know the other guests. Client appreciation is a family affair.

Personalization 52

Personalization Class Communities Advertising Mediums 52

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 252

Event Marketing Conference Trends Planning 252

Martech

APRIL 10, 2024

followers) Eldad Postan-Koren Eldad Postan-Koren is the founder and CEO of Winn.AI, a company that develops an artificial intelligence-based personal assistant for salespeople. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get a Head Start with Event Content Marketing.

Best Practices 270

Best Practices Content Social Media Planning 270

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. eCommerce systems that deliver personalized recommendations, make checkout easy and secure, and gather data on customer behaviors. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Marketing Insider Group

NOVEMBER 12, 2019

Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. Brands must focus on highly personalized events and forging a personal connection with attendees.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. Outside of the standard skills, experience and education requirements, every marketing leader should embody a series of personal characteristics to bring success to an organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. I drank the “webinar Kool aid” long ago. Mistakes happen…. but not on my webcasts.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Webbiquity

FEBRUARY 17, 2022

Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Bringing some personality to your business will help make it more relatable. Traditional Marketing Isn’t Dead. In-person events are still an incredibly effective way to connect directly with your buyers.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. I recommend getting personal.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. It makes sense that there is still plenty of confidence in event marketing.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. In addition to consulting with many Fortune 100 companies, Juliet is an enrolled member of the Turtle Mountain Band of Chippewa Indians.

Account Based Marketing 80

Account Based Marketing ABM DemandBase Marketing Analytics Tools 80

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Let’s cut to the chase. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Stevens & Tate

APRIL 18, 2024

Automated systems can trigger follow-up tasks, send personalized emails based on prospect interactions, and score leads based on engagement, greatly increasing the efficiency of the sales process. Proper budget management ensures that every dollar spent contributes to achieving broader marketing objectives and financial stability.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Brandpoint

NOVEMBER 10, 2020

And sure, they’re not like meeting in-person, but I’ve found myself looking forward to them even more as we’re all stuck at home, so I’ll be doing even more of that heading into the winter months! At an in-person conference, most attendees walk through the vendor marketplace in between sessions to kill time and network.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 85

Budget Programs Marketing Budget Broadcasting Conference 85

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. Ideally, thought leadership content is based on original research conducted by the person or organization publishing it, however, this isn’t always possible.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

BOP Design

OCTOBER 7, 2020

Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions. COVID-19 has exposed the need for every B2B marketing strategy to be multi-faceted. B2B Marketing Will Never Be the Same. Read more: Easy tips to close website leads.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Heinz Marketing

SEPTEMBER 18, 2020

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This isn’t just the case for our personal lives, although those do look quite different too. The pandemic has changed how we do business and influenced how we market our products and services to the world around us.

Planning 91

Planning Marketing & Strategy Creativity Paid Search Agency 91

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. “I The future (or not) of bricks and mortar.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. It’s as though B2C influencer marketing is selling cars, while B2B influencer marketing is selling kits from which you can build a car. Tom: Again, I’ve been focused mostly on those “big four” platforms. They might not.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

The Point

OCTOBER 29, 2021

One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts. I can help.”) can increase conversions AND speed time to sale. Responding to those specific companies, by name (“Hey Google!

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Will your logo by on a virtual background?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. They are "opinion molders." They are "opinion molders."

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Martech

DECEMBER 8, 2021

For the first article below, I sat down over coffee in Manhattan with InMobi’s Marketing Cloud CEO. I recently had an in-person meeting scheduled with the founder of a major CDP (he had to cancel). This week I’m meeting with a noted CMO at her Manhattan office. No, we’re not back to normal. But glimmers of normalcy are welcome.

CMO 91

CMO Conference Internet Marketing Work Management 91

Martech

OCTOBER 4, 2022

Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Dig deeper: Why we care about virtual events? Organizing the data from online events. The data that comes from online events is a rich source of information.

Top of Funnel 102

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 102

Launch Marketing

FEBRUARY 14, 2024

Events or Conferences remain a solid traditional marketing tactic. 80% of marketers say they are one of the most critical marketing channels for achieving business goals. Check out these event marketing strategies to ensure yours measures up. Request a free marketing consultation or contact us today!

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

The Customer

JUNE 4, 2020

Most recently global head of partnerships for YouTube, for the past couple of years she has been chief marketing officer of a new “disruptive” phone service from Verizon, Visible. So, since she made the time for me on her actual birthday this week, we made sure to discuss not just her shift from event marketing to mass media, etc.,

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Webbiquity

JULY 27, 2018

Consult a Full Service Exhibit Marketing Agency. There are a number of benefits to consulting a marketing agency for trade show booth design. In fact, free giveaways can be a waste of money if they are generic and lack personality, because no one will remember which booth or vendor they got it from.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Martech

SEPTEMBER 7, 2022

Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Enterprise travel budgets have never been tighter, and justifying an in-person conference experience has become more challenging.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

DemandBase

MAY 14, 2019

.” – Pallavi Sarup (Solution Engineer) and Bill Reed (Manager, Product Marketing). Marketers need more on-demand experiences with content. Look for ways to deliver micro personalization to enable their buyers to consume information easier and faster.” – Elle Woulfe (VP of Marketing). Oracle Marketing Cloud.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Martech

AUGUST 25, 2021

Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? I like to consult a knowledgeable person in-store and inspect the merchandise, then have it delivered. In-person conferences set back by Delta . For many of them, virtual events expanded their access to actionable information.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100