Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

DECEMBER 12, 2013

Social is the Future of Search (Profitecture Blog). Brian Solis (right) is one of the most consistently provocative and perceptive analysts in the world of new media and social business. I caught up with him shortly before his Pivot conference in October to find out what’s on his mind. But my blog is still my home base.

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BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

FEBRUARY 22, 2011

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.

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Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

MARCH 7, 2012

Addressing a regional edition of the popular TED conference in Wichita, KS, Dr. Pendse , who is both the CIO of Wichita State University and an award-winning professor, said he chose the term “relevant” deliberately. We should be using them as educational tools instead.”.

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Education Relevance Social Networks Conference 50

Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Both turned out to be promotions for companies exhibiting at the conference. My presentation to this week’s DMA conference is below. I downloaded and read most of them.

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Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. A wiki devoted to the project proved to be just the ticket, however. “It’s

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Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 13, 2010

Next week’s Supergenius conference in New York, organized by GasPedal and word-of-mouth pioneer Andy Sernovitz, promises to be a fantastic event, at least if last December’s inaugural conference was any indication. I’m supporting the effort and I hope you will too. You can sign up for Supergenius here.

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Word of Mouth Campaigns Conference Communities 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

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Press Peer-to-peer Amazon BtoB 50

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility.

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Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. and Twitter. Here are five key insights I took away. Why should you care?

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Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

FEBRUARY 24, 2011

One of my favorite stories from Social Marketing to the Business Customer is Indium Corp., Engineers naturally like to share, and they know that conference presentations are good for their careers. Contributions to the company’s social media programs potentially reach a much larger audience than a presentation at a trade show.

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Trade Show Youtube Statistics Social Media 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? An annual user conference attracts thousands.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

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Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

MARCH 13, 2012

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

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Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.

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Social Media Promotion Media Landing Pages 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.

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ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Most CIOs are taking an attitude of, at best, benign neglect toward social networks. companies block social networks completely and 51% limit access to business purposes only.

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Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. As a result, awareness can spread more quickly on Twitter than in any other social medium. Now, thanks to the Internet, we know this is not true.

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Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter.

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Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 16, 2012

When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. A few of notes about tweeting from an event: Don’t overdo it. Think before you send.

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Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

OCTOBER 14, 2014

You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. How to Social Media Technology video Google Helpouts' Some carry a charge and others are free. Several brands offer free Helpouts to support their products. I thought it was worth sharing.

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Paid Search Agency Advertising Agencies Conference Ad Agencies 50

Paul Gillin

MARCH 4, 2014

Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. If that were true, the President would be holding a press conference to declare victory over unemployment. blogging Research Social Media bad research Bulldog Reporter DeskAlerts methodology PR gaffe' ” Holy cow!

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