Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. A wiki devoted to the project proved to be just the ticket, however.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JANUARY 16, 2012

The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. The initiatives are the second stage in an evolution of the social business theme that began with the introduction of the the IBM Connections platform last year. Sandy Carter, IBM.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

FEBRUARY 24, 2011

Engineers naturally like to share, and they know that conference presentations are good for their careers. Contributions to the company’s social media programs potentially reach a much larger audience than a presentation at a trade show. There’s a contradiction here. That doesn’t have to cost a lot of money.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

MARCH 13, 2012

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

DECEMBER 9, 2011

Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. These independently organized conferences are intended to carry the spirit of innovation and collaboration that characterizes the popular TED conference to the local level.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Tags: Social Media communities influence marketing social_networks. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. They are both the oldest form of social media and also the newest. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The conference, which is in its seventh year, is a great way to tap into the trends that will define the next 12 months. and Twitter. Here are five key insights I took away.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

APRIL 24, 2012

Traditional tactics involved too much interruption and intimidation, which ultimately made sales people less successful than they could be, said Nigel Beck, IBM’s VP of Business Development for IBM Collaboration Solutions & Social Business in a speech to the SugarCRM SugarCon conference in San Francisco this morning.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

APRIL 18, 2012

Organizers of physical events frequently ask attendees to use specific hash tags when sharing information about the conference, giving the rest of the world a glimpse into the conversations going on at the live event and promoting it to future attendees.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. In its formative years, social media has been largely relegated to marketing departments under the assumption that it’s just another form of communications. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

AUGUST 9, 2012

The service is particularly popular with professional communicators, journalists, marketers, technology professionals and social media enthusiasts. Dell Computer, for example, monitors about 25,000 messages per day in social media, most of them from Twitter, says Richard Binhammer of Dell’s social media group.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 16, 2012

When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. I attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. A few of notes about tweeting from an event: Don’t overdo it. Think before you send.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50

Paul Gillin

OCTOBER 14, 2014

You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. How to Social Media Technology video Google Helpouts' Some carry a charge and others are free. Several brands offer free Helpouts to support their products.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50

Paul Gillin

MARCH 4, 2014

Blogging is one of the oldest forms of social media and is not generally considered a high-growth field. If that were true, the President would be holding a press conference to declare victory over unemployment. blogging Research Social Media bad research Bulldog Reporter DeskAlerts methodology PR gaffe'

Research 50

Research Lead Scoring Lead Ranking Validation 50