Launch Marketing

JUNE 22, 2022

Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Recent reports show that 96% of B2B marketers use LinkedIn for content marketing and 82% use Twitter. A strong plan of action will help keep your efforts focused on your social media goals.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. March 2019. September 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

Trade Show 68

Trade Show Planning Conference Work Management 68

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. Here’s how to adjust your strategy to be successful.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! You will have to alter your brand’s social media presence with relevant and appropriate messaging, information and content.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. co-exhibiting at trade shows and conferences. Banner ads?

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

markempa

MAY 11, 2010

I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Marketing Insider Group

OCTOBER 27, 2020

Engage Attendees On Social Media. Engage Attendees On Social Media. Post-event social media engagement is effective for keeping the event buzz alive. Excite your audience by hosting social media contests with substantial prizes for winners. Be Swift with Post-Event Communication.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Trade Press Services Newsletter

NOVEMBER 2, 2023

Do the same on any other social media platforms you are active on. Winning an award typically comes with a logo or insignia that can be used in email signatures, business cards, websites, marketing materials, paid advertising and social media channels. Be sure to add any relevant hashtags to your post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

JANUARY 12, 2021

Social media mentions and hashtags. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. Here are some areas to consider when building exposure-based sponsorship packages: Event registration pages. Email communications. Event microsite.

Tips 299

Tips Co-Registration Microsite Pricing 299

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Webbiquity

FEBRUARY 17, 2022

Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry. Trends take off for a reason; they are popular. There you have it.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

NOVEMBER 3, 2017

video walls in conference rooms. trade shows. When we’re asked to create a “silent” version for a trade show or other noisy, distraction-filled environment, we sometimes leave out the “problem statement” that kicks off most technology business videos. It is used in a video wall and at trade shows.

Video Marketing 120

Video Marketing Trade Show Business Sample 120

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Greater flexibility to attend multiple sessions. Much lower production costs.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

ClearVoice

FEBRUARY 7, 2022

B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows. As Samsung prepared for this year’s CES (Consumer Electronic Show), the brand was already aiming to showcase a virtual experience.

Trends 131

Trends Campaigns Planning Trade Show 131

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. While social media marketing is still proven to be an invaluable tool, this space can be too crowded to let one brand stand out. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Make the virtual experience as exciting as the in-person one. Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. As a matter of fact, it was only last year that BWE introduced an Eastern version of the conference.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

APRIL 28, 2020

It’s not the time for conferences or trade shows either. Social media networks are buzzing, YouTube views are up, and people are looking for content to comfort and uplift them, provide important information about health and finances, to learn something new, as a distraction, and as entertainment.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Your existing client conference calendar can be converted to virtual.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

JANUARY 31, 2020

Budget includes captioning, social media versions, trade show/conference versions (without narration), edits for re-purposing. Collaborative methodology, team responsibilities, and signoffs determined. ? Feedback and sign-offs specified. ? Realistic deadline established. ? Messaging. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. Like Be the first to like this post.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Onalytica B2B

MARCH 16, 2018

Lilach Bullock – Lead Conversion Expert | Speaker |Content Marketing and Social Media Specialist. Key Topics: Digital marketing, content marketing, influencer marketing, social media marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? Location: London, United Kingdom.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. You used to be able to gain trust by speaking to people in person at conferences or events. Lead generation is already a challenging task. Licensed research is up for the task.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Martech

MARCH 20, 2024

Additionally, they can help you acquire a new domain for your website, including negotiating with a broker if necessary and checking availability for social media handles. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Brand Identity 108

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. Attend Conferences. Attending conferences is a great way to expand your network and increase your exposure in the field.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. It helps you generate social capital and expand your influence.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. This demand generation tactic incorporates two major parts of the PESO model for marketing: Owned Media and Paid Media. Owned Media is all the content you create.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. Be Consistent on Social Media. These approaches turn social media into a two-way conversation.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

SendX

MARCH 18, 2021

Leverage Social Media You can use social media platforms to build your email marketing database, too. You can also run a social media ad campaign. A landing page is a page a person “lands on” after clicking on an ad or a link on your social media post and others. Set a realistic budget.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229