ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Brandpoint

OCTOBER 22, 2018

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. That’s why I love this notion of PR serving as the conscience of an organization. PR takes a stand. Making a difference.

Ethics 85

Ethics Conference PR Public Relations 85

WriteSpark

AUGUST 12, 2008

Social Media. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. Listed below are links to weblogs that reference Technology PR Sessions at 2008 PRSA Conference : About Janice King. Case Studies. Content Marketing. Sales Materials. White Papers.

Conference 120

Conference PR Public Relations Copywriting 120

Sword and the Script | B2B

APRIL 18, 2020

In some ways, that’s what conferences, tradeshows and exhibitions are designed to do too. Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try. Try our services.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

Onalytica B2B

MARCH 23, 2017

Social influencer outreach can be incorporated into Marketing, Corporate Communications, PR, Media Relations, Digital, Social Media and Content Marketing activities; so how should organizations structure themselves to communicate in the most effective way? The relationship between influencer marketing and PR.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Image from Bigstock.com. Public Speaking.

Social Media 166

Social Media Media Merchandising Communities 166

Kaon

SEPTEMBER 17, 2015

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Measure what matters and what you can control when it comes to PR: Audience Reach.

Hubspot 100

Hubspot Conference PR Public Relations 100

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Social Media Community. Careers in Public Relations.

Public Relations 74

Public Relations PR Press Conference 74

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward.

Conference 52

Conference PR Paper Paid Search Agency 52

Walker Sands

APRIL 26, 2021

As PR professionals, it was our job to help our clients navigate these changes, giving them guidance on how to face them head on and what to do next. To better understand of how the PR landscape has shifted over the last year, I attended the PRSA Georgia 2021 Annual Conference: The Path Forward.

Conference 52

Conference PR Paper Paid Search Agency 52

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Stevens & Tate

FEBRUARY 29, 2024

By sending consistent PR packages to all the creators with higher reaching views, it allows the product to sell more, and the brand to be known. Attendees will gain actionable insights and practical tips to enhance their social media presence, drive engagement, and increase leads. Read more here. Click here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

KoMarketing Associates

FEBRUARY 6, 2018

Content marketing (content types, social media tactics, etc.). This analysis helps content marketers understand how the our client’s competitive market associates keyword strategy with targeted content, site architecture, the ability to acquire links and social media activity. PR and Marketing Communications.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. The whole ad just came off as incredibly insincere and self-serving.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

FEBRUARY 17, 2016

Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy. How to use social media for influence marketing.

Social Media 89

Social Media Social Marketing Media Paid Search Agency 89

Sprout Social

MARCH 9, 2023

The main functions of PR are: Manage a company’s identity in terms of vision and mission. Communicate the company’s corporate social responsibility efforts. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. We hear you're all loving the song.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

NuSpark Consulting

SEPTEMBER 30, 2012

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . 4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data.

Social Media 100

Social Media Analytics Media Viral Marketing 100

Chris Koch

NOVEMBER 12, 2010

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. I’m not saying we fire all PR people. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. what shocks you?)

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Brandpoint

OCTOBER 10, 2019

In just a few short weeks, a team from Brandpoint will be making the trip down to San Diego for this year’s PRSA International Conference. PRSA International Conference 2019. How excited are you to go to San Diego for the 2019 PRSA International Conference? Networking at conferences. Kristi and Annette.

Conference 81

Conference Advertising Agencies Thought Leadership Network Marketing 81

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Social Media 127

Social Media Media Blogger Co-Registration 127

Buzz Marketing for Technology

MAY 25, 2011

I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! This crop of CMOs knows there are tons of ways to using digital marketing to create a strong ROI – the question of “there is no ROI in Social Media” doesn’t even occur to them.

Social Media 100

Social Media ROI Media CMO 100

Sharpspring

OCTOBER 11, 2021

Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis. On the other hand, any brand’s growth can be judged by the growth of social media mentions that include it.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 19, 2010

It punches a hole in the theory that social media and content creation success has to be a huge time commitment. As I’ve written several times, the people in your company responsible for email, and the people responsible for social media should be the same people.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. Package for Consumption Observe what types of content social media users are interacting with and where.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125