Paul Gillin

AUGUST 20, 2013

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. How good is a competitor’s product? I think they’re worth sharing.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

FEBRUARY 24, 2011

Why don’t more companies let the people who build and support their products come out of the shadows the way IBM did? B2B customers have intense information needs, and their questions are often best answered by the people who build and service the products they use. Their passion was contagious and genuine.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

MARCH 13, 2012

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

NOVEMBER 17, 2010

I tend to be a skeptic about new technology, probably a consequence of 25 years of seeing cool demos of products that never worked very well in real life. I tend to be a late adopter, too. I only got on the smart phone bandwagon a year ago after Apple had already shipped 100 million of them.

Web 2.0 50

Web 2.0 Verticals Forecasting Amazon 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Crowdsourced product development is far cheaper than hiring legions of engineers. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. ” In the process, they learned the skills that have redefined office productivity. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. “Community isn’t just about discussing products but about getting to know each other and making friendships,&# says Nicholas Tolstoshev, a Spiceworks community manager.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 20, 2011

We’ve attended scores of conferences over the last few years and heard lots of wonderful stories about how to use everything from blogs to video games to sell blue jeans, potato chips and fine wine. Business executives buy companies as much as they do products. Consumers almost never face issues of this magnitude.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 9, 2012

Free Twitter clients like TweetDeck and HootSuite do a good job of catching mentions of your brand or products. Several months later, Paul was attending a reception at the South by Southwest conference when he ran into the very same credit card rep. Best Defense. The best defense against a Twitter attack is to listen.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

What’s the return on landscaping, an expensive conference room table or free bagels on Fridays? The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. We know these investments make people feel better.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 14, 2014

You can hold impromptu Helpout conferences using Google Hangouts immediately or schedule them for later, depending on the expert and availability. Several brands offer free Helpouts to support their products. Some carry a charge and others are free.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Conference Ad Agencies 50