Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Salesforce Marketing Cloud

JULY 19, 2022

Registration is now open for Dreamforce 2022 ! Dreamforce is the world’s biggest enterprise software conference, and always sells out. Salesforce Co-CEOs Marc Benioff and Bret Taylor will kick it off with a keynote highlighting our mission, global Trailblazer community, customer success stories, and the latest innovations.

Co-Registration 98

Co-Registration Blast Campaigns Digital Transformation Budget Programs 98

Heinz Marketing

JULY 26, 2022

Continued partnership that uses Nike branding on Apple products. Teamed up for content production and cross-promotion of products. Or another event that you’re driving registration for? Co-host or sponsor an event. Bundle your product with another brand’s product. Starbucks & Spotify.

Advertising Agencies 106

Advertising Agencies Planning Co-Registration Bundling 106

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. Ahava: I love that you need to put on a co-persona hat. So let’s get right into it.

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Lenny's Newsletter

AUGUST 29, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. Art by Natalie Harney.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. If you’re about to book the conference room in your local hotel for your next event, stop! Smaller More Intimate Events.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

Started in 2003, Dreamforce has grown into far more than just a conference — it’s an experience like no other. Discover new products and emerging technology. Find Customer 360 product innovations, and a sneak peak at the Salesforce product roadmap. What happens at Dreamforce? What can you expect?

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. Most have to find new ways to market, sell, package, price, and deliver their services and products. Many of them have set new webinar registration and attendance records by working with us.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Customer Experience Matrix

APRIL 24, 2015

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. It identifies visitors based on IP address, domain, and registration forms on the publisher sites.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ I’ve been a fan of Andy’s ever since catching him at a conference a couple of years ago. Check out the Analytics account of a mature content marketing program.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Scenario: A customer reaches out about delayed shipping of a product they ordered.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Launch Marketing

FEBRUARY 15, 2018

For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. You can also test the inclusion of additional registration questions such as “do you use any of the following cybersecurity tools” for even more insight.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Content Marketing Institute

FEBRUARY 2, 2018

It helps us understand the needs of our customers and the problems they’re trying to solve with our product. HANDPICKED RELATED CONTENT: How to Define a Workflow That Keeps Content Production On Track. By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vidyard

SEPTEMBER 20, 2016

Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. Influitive Advocate marketing software leader Influitive wanted to triple attendance for its second annual customer experience, engagement and advocacy conference, Advocamp. click-through rate and 18.7%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. a confirmation email after registration for a webcast or event). product pages). Co-Founder and Editor. Not all emails count: Not all emails count toward these measurements.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Hubspot

JUNE 20, 2018

Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. Collect email addresses at registration. This is a smart way to keep in touch with repeat customers and reward their loyalty to your product. Collect email addresses at a trade show.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

readwrite

MAY 11, 2012

BlogWorld was packed with them last year and will likely be full of them again this year (as an aside, I’m speaking again at BlogWorld next month; see the bottom of this post for information on how to get a 10% discount off conference registration). For 10% off conference registration , use the promo code BDavidC10 at checkout.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Vidyard

MAY 6, 2015

While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!), But here’s the thing: it’s easy to get caught up in webinar production and let all the attendee data you’ve collected slip by the wayside. they’re not always the easiest for your prospects and customers to get to.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Unbounce

JULY 23, 2019

In the market for a marketing conference that’s totally immersive and genuinely actionable? The sixth annual Unbounce Call to Action Conference (CTAConf) is coming up fast (September 25 to 26!), We know there are a lot of marketing conferences out there. The Marketing IQ Manifesto with Oli Gardner, Co-Founder of Unbounce.

Buyer Personas 22

Buyer Personas Co-Registration Top of Funnel Conference 22

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. As you mentioned, I classify myself more as a demand pipeline and products person versus a brand person. Derek: Yeah.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.     2.     8.     9.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. But then Ops-Stars at Dreamforce grew into something else — a monster. 507 attendees.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Marketing Insider Group

SEPTEMBER 17, 2020

Both webinars and virtual events can be used to host educational sessions, interviews, product demos, etc. A webinar can be used to deliver seminars, interviews, product demos, etc., Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows. Platform Access.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. 22 percent use social media for a better understanding of market perceptions of their own brands and or products. Summit Business Media's AdvisorOne.com Launches Paid Content Product. All You Brings Social Commentary Into Print Product. Production/Manuf. Design/Production.

B to B 40

B to B Paid Content Social Media CMS Development 40